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Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 612
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Book Description
Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 612
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Book Description
Author: Catherine Paradeise
Publisher: Routledge
ISBN: 1351506854
Category : Social Science
Languages : en
Pages : 571
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Book Description
This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process.Increasingly, advanced societies are involved in symbolic rather than direct forms of struggle. As a result, management of ideas becomes crucial to both political survival and economic expansion. Romain Laufer and Catherine Paradeise argue that public opinion and media formation is built into the fabric of Western political culture, dating from the Sophists in ancient Greece through Machiavelli in the aristocratic baronies of pre-capitalist Europe. With the rise of the bureaucratic-administrative state in the West, the need for persuasive public opinion analysis became part of the fabric of the advanced Western democratic and capitalist nations.The volume benefits from authors trained and familiar with the traditions of both the United States and Europe. They are able to consider contrasts in marketing styles as well as continuities of contents among advanced nation-states. No simple "how-to" manual, this bracingly different volume discusses its subject with an easy command of the philosophical and cultural literatures, as well as the major classics of economics, sociology, and political science.
Author: A. Dulau & Co
Publisher:
ISBN:
Category : Booksellers' catalogs
Languages : en
Pages : 1148
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Book Description
Author: Hans Joas
Publisher: Oxford University Press
ISBN: 0190679352
Category : Social Science
Languages : en
Pages : 505
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Book Description
Émile Durkheim remains one of the most controversial, and one of the most deeply misunderstood, classics of social theory. The Oxford Handbook of Émile Durkheim takes stock of the different recent debates on Durkheimian sociology, and makes them accessible to a wide audience spanning various disciplines; this includes crucial debates that, due to language barriers, are not easily accessible for an English-reading public. In doing so, this volume is an important resource for all scholars and students looking to understand Durkheimian sociology.
Author: M. Sicard
Publisher: Springer
ISBN: 1137264691
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
Author:
Publisher:
ISBN:
Category : Africa
Languages : en
Pages : 940
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Book Description
Author: Joseph Tendler
Publisher: Springer
ISBN: 1137294981
Category : History
Languages : en
Pages : 228
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Book Description
Based on analysis of archival and published sources, Opponents of the Annales School examines for the first time those who have dared to criticise and ignore one of the most successful currents of thought in modern historiography. It offers an original contribution to the understanding of an unavoidable chapter in modern intellectual history.
Author: Commission of the European Communities
Publisher:
ISBN:
Category : European Economic Community countries
Languages : en
Pages : 872
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Book Description
Author: Thomas K. Park
Publisher: Scarecrow Press
ISBN: 0810865114
Category : History
Languages : en
Pages : 742
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Book Description
This book provides a comprehensive introduction, which focuses on Morocco's history, provides a helpful synopsis of the kingdom, and is supplemented with a useful chronology of major events. Hundreds of cross-referenced dictionary entries on former rulers, current leaders, ancient capitals, significant locations, influential institutions, and crucial aspects of the economy, society, culture and religion form the core of the book. A bibliography of sources is included to promote further more specialized study.
Author: Bingham, Robert C
Publisher: Montréal : McGraw-Hill, c1981-c1982.
ISBN: 9780070778818
Category : Economics
Languages : fr
Pages :
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Book Description
