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Author: Mari K Eder
Publisher: Naval Institute Press
ISBN: 1612510698
Category : Business & Economics
Languages : en
Pages : 155
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Book Description
Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.
Author: Mari K Eder
Publisher: Naval Institute Press
ISBN: 1612510698
Category : Business & Economics
Languages : en
Pages : 155
Get Book Here
Book Description
Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.
Author: Richard L. Hester
Publisher: Rowman & Littlefield
ISBN: 1566995663
Category : Religion
Languages : en
Pages : 198
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Book Description
Knowing your story is an essential component of effective leadership, but finding your story among the myriad narratives that fill your life isn't a simple task. Richard L. Hester and Kelli Walker-Jones have offered a path to finding your own story amid the powerful family and cultural narratives that may be obscuring your vision. The aim of this book is to show leaders how to explore their story of reality, tell it to other group members, and consider how it can be used as a resource for leadership. This narrative perspective holds that because there's always more than one story about a situation, we have choices about which story we will embrace. After more than six years working with groups of clergy, the authors have woven these stories together to create the fabric that is the backdrop of narrative clergy leadership. The book is an account of their pilgrimage. As you read you will have a sense that this is your pilgrimage, and it will encourage you into narrative ventures of your own.
Author: Paul Smith
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814420303
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Author: Lida Citroën
Publisher: Kogan Page
ISBN: 9781398600836
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Let your reputation help your career. From recovering from a blunder to contemplating next steps, this guide helps you leverage your core values for career success.
Author: Jens Brockmeier
Publisher: John Benjamins Publishing
ISBN: 9027226415
Category : Biography & Autobiography
Languages : en
Pages : 313
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Book Description
Annotation This text evolved out of a December 1995 conference at the International Research Center for Cultural Studies (IFK) in Vienna, attended by scholars from psychology, psychiatry, philosophy, social sciences, literary theory, classics, communication, and film theory, and exploring the importance of narrative as an expression of our experience, as a form of communication, and as a form for understanding the world and ourselves. Nine scholars from Canada, the US, and Europe contribute 12 essays on the relationship between narrative and human identity, how we construct what we call our lives and create ourselves in the process. Coverage includes theoretical perspectives on the problem of narrative and self construction, specific life stories in their cultural contexts, and empirical and theoretical issues of autobiographical memory and narrative identity. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Author: János László
Publisher: Routledge
ISBN: 1134048408
Category : Psychology
Languages : en
Pages : 274
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Book Description
The Science of Stories explores the role narrative plays in human life. Supported by in-depth research, the book demonstrates how the ways in which people tell their stories can be indicative of how they construct their worlds and their own identities. Based on linguistic analysis and computer technology, Laszlo offers an innovative methodology which aims to uncover underlying psychological processes in narrative texts. The reader is presented with a theoretical framework along with a series of studies which explore the way a systematic linguistic analysis of narrative discourse can lead to a scientific study of identity construction, both individual and group. The book gives a critical overview of earlier narrative theories and summarizes previous scientific attempts to uncover relationships between language and personality. It also deals with social memory and group identity: various narrative forms of historical representations (history books, folk narratives, historical novels) are analyzed as to how they construct the past of a nation. The Science of Stories is the first book to build a bridge between scientific and hermeneutic studies of narratives. As such, it will be of great interest to a diverse spectrum of readers in social science and the liberal arts, including those in the fields of cognitive science, social psychology, linguistics, philosophy, literary studies and history.
Author: Christine Erlach
Publisher: Springer Nature
ISBN: 3662614219
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite, organizational developers, corporate communicators and advisers with a rich description of the methods and implementation. By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future.
Author: Russell Redenbaugh
Publisher: Morgan James Publishing
ISBN: 1630477389
Category : Self-Help
Languages : en
Pages : 140
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Book Description
Shift is a blind man’s vision of how he changed his life narrative from the impossible to the economically probable and in the process, moved from welfare to wealth. Blind from the age of 16, Russell Redenbaugh's achievement as a successful investor and economist, a Commissioner on the US Civil Rights Commission serving under three US Presidents and a black belt, three time gold medal jiu-jitsu world champion fighting sighted opponents, prove that if he can, anyone can. Most people think that their circumstances produce their narratives, but Russell shows it is their narratives that produce their circumstances. If you change your story, you change your future. Through a set of actions and behaviors, Russell demonstrates how anyone can "Shift Your Narrative" to produce more of what they care about in their personal life, career and money matters, starting today.
Author: Randy Olson
Publisher: University of Chicago Press
ISBN: 022627098X
Category : Science
Languages : en
Pages : 269
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Book Description
Communicate more effectively about science—by taking a page from Hollywood and improving your storytelling skills. Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they’ll see dollar signs: Moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That’s a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story—and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down, brilliantly, to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists’ eyes are opened to ABT, the effect is staggering: suddenly, they’re not just talking about their work—they’re telling stories about it. And audiences are captivated. Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it’s done.
Author: T. Peter Kemp
Publisher: MIT Press (MA)
ISBN:
Category : History
Languages : en
Pages : 144
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Book Description
This book provides a perceptive analysis of the "narrative turn" that led Paul Ricoeur to his magisterial work "Time and Narrative. "Ricoeur has for many years explored the intersections of diverse strands of European philosophy, but it is his recent work that has attracted the most discussion and engendered the most debate in Europe and America. "The Narrative Path "explores the roots and meaning of that work. Two of the book's five essays reach back to Ricoeur's earlier work to clarify his themes: Richard Kearney concentrates on the role of imagination in hermeneuties, and Maria Villela Petit explores the development of Ricoeur's concept of history from "History and Truth "to "Time and Narrative." Two essays analyze the significance of Ricoeur's reflections on metaphoric and narrative language: Serge Mellinger looks at the relationship between time and poetry from the point of view of Ricoeur's discussions of the connection between time and narrative, and T. Peter Kemp extends Ricoeur's analysis to argue that narration is indispensable to ethics. The book concludes with a reflection by Ricoeur himself on the linguistic, practical, and ethical dimensions of human beings, and with a bibliography of Ricoeur's work in English. T. Peter Kemp teaches in the Department of Philosophy at the University of Copenhagen. "The Narrative Path" is based on a special issue of the journal "Philosophy and Social Criticism, "edited by David Rasmussen, who is Professor of Philosophy at Boston College.
