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Author: David Scott
Publisher: AMACOM
ISBN: 081443262X
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
From amidst the clutter of lead generation tactics, this strategic guide teaches marketers how to make the many available lead generation tactics work together to produce the maximum number of quality leads. Marketing expert David T. Scott identifies the seven most successful tactics--including email, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows--and reveals: when to use which tactics, how to use them cost-effectively, how each tactic has changed in recent years, and how lead generation tactics will continue to evolve in the future. Most importantly, he shares how marketers can achieve the best results--actionable leads for their products and services--and help their companies succeed. Featuring valuable tools for tracking costs and measuring results and indispensable advice that’s been thus-far absent from this emerging and in-demand field, The New Rules of Lead Generation takes a critical look at the most popular lead-generation strategies and shows marketers everywhere how to test new approaches on a limited budget, how to combine multiple tactics for a more powerful, integrated campaign, and how to capture the leads they need.
Author: David Scott
Publisher: AMACOM
ISBN: 081443262X
Category : Business & Economics
Languages : en
Pages : 292
Get Book
Book Description
From amidst the clutter of lead generation tactics, this strategic guide teaches marketers how to make the many available lead generation tactics work together to produce the maximum number of quality leads. Marketing expert David T. Scott identifies the seven most successful tactics--including email, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows--and reveals: when to use which tactics, how to use them cost-effectively, how each tactic has changed in recent years, and how lead generation tactics will continue to evolve in the future. Most importantly, he shares how marketers can achieve the best results--actionable leads for their products and services--and help their companies succeed. Featuring valuable tools for tracking costs and measuring results and indispensable advice that’s been thus-far absent from this emerging and in-demand field, The New Rules of Lead Generation takes a critical look at the most popular lead-generation strategies and shows marketers everywhere how to test new approaches on a limited budget, how to combine multiple tactics for a more powerful, integrated campaign, and how to capture the leads they need.
Author: Dayna Rothman
Publisher: John Wiley & Sons
ISBN: 1118815890
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Learn how to get your message heard above the onlinenoise The buying process is greatly changed. With the Internet, thebuyer is in charge. If your product is going to compete, you needto master 21st century lead generation, and this book shows youhow. It's packed with effective strategies for inbound and outboundmarketing tactics that will generate leads in today's market.You'll learn the basics of lead generation, inbound and outboundmarketing, lead nurturing, ways to track ROI, and how to scoreleads to know when one is "hot". Follow the steps to create yourown personalized lead generation plan and learn how to sidestepcommon pitfalls. Lead generation involves a strategy for generating consumerinterest and inquiry into your product as well as a process fornurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs,social media, and SEO as well as outbound marketing strategies suchas e-mail, PPC ads, content syndication, direct mail, andevents This book explores the basics of lead generation, inbound andoutbound marketing, lead nurturing, tracking ROI on campaigns, leadscoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalizedlead generation plan Lead Generation For Dummies is the extra edge you need tocompete in today's technologically enhanced marketplace.
Author: David Lewis
Publisher: New Year Publishing
ISBN: 1935547372
Category : Business & Economics
Languages : en
Pages : 154
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Book Description
Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intuitions, and incomplete or misleading perspectives are rapidly disappearing. Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru David Lewis, CEO of DemandGen International, reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth P s of marketing: Process and Programming. You ll learn about the key practices and principles of creating your demand-generation factory: buyer personas, the demand funnel, lead scoring, lead nurturing, and analytics. Plus, Manufacturing Demand presents plenty of actionable tips and recommendations as well as real-world case studies that showcase how leading companies are achieving tremendous results applying these principles of successful lead management. If you re ready to move into of the next generation of marketing, get ready to start Manufacturing Demand.
Author: David C. Baker
Publisher: RockBench Publishing Corp
ISBN: 1605440027
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
Managing (Right) for the First Time is intended as a field guide for first time managers, or for managers who want to begin doing a better job. The author worked closely with 600+ companies and interviewed more than 10,000 employees, then summarized the findings in an interesting and eminently readable form. Read this book and you're likely to understand management and leadership like you never have before, but also learn very practical steps toward becoming a better manager and leader.
Author: Ramon Tarruella
Publisher: Independently Published
ISBN: 9781799015390
Category : Business & Economics
Languages : en
Pages : 70
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Book Description
It doesn't matter what kind of business you're in, if you aren't able to generate new leads and turn them into paying customers, your company will never succeed. You need to be constantly bringing in new customers if you want your business to thrive.Generating more leads is anything but easy and if you don't have a solid marketing strategy that will drive more traffic to your website, you'll never be able to generate the leads you need for your business to succeed. This comprehensive guide will show you how you can create lead generation on demand.You will: Discover the secrets to blogging that will help you generate more leads. Learn how to use social media to build stronger relationships with your target audience.Find out how to link to potential customers with proper SEO practices. Discover why webinars are the best way to demonstrate your business expertise and win more customers. Learn how to generate more leads with a solid email marketing campaign. And much more!Also you will learn: The benefits of blogging frequently and how to generate more leads with your online content.How to use social media to organically increase your follower and fans. The value of SEO and how to increase the visibility of your business and rank higher on Google. How to use webinars to demonstrate your credibility and authority in your industry. How to use email marketing to build stronger customer relationships and convert more leads to paying customers. And so much mor
Author: Nick Kane
Publisher: John Wiley & Sons
ISBN: 1119052580
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training program, Critical Selling®. Let authors Justin Zappulla and Nick Kane, Managing Partners at Janek, lead you through their flagship sales training methodology to provide you with the strategies, skills and best practices you need to accelerate the sales process and close more deals. From the initial contact to closing the deal, this book details the winning strategies and skills that have supercharged the sales force of program alumni like OptumHealth, Santander Bank, Daimler Trucks, California Casualty, and many more. Concrete, actionable steps show you how to plan a productive sales call, identify customer needs, differentiate yourself from the competition, and wrap up the sale. You'll also learn proven techniques for building rapport, overcoming objections, dealing with price pressures, and handling the million little things that can derail an otherwise positive sales interaction. Sales are the lifeblood of your company. Are they meeting your expectations? What if you could exceed projected sales figures and blow your competition out of the water? This book provides the research-based framework to ignite your sales team and excite your customer base, for sustainable success in today's market. Let Critical Selling® show you how to: Connect with customers on a deeper level to build trust Present a persuasive and value-based solution tailored to your customer’s needs Handle pricing pressure, doubt, and objections with confidence Utilize proven methodologies that help you close the sale Sales is about so much more than exchanging goods or services for cash. It's about relationships, it's about outperforming the competition, it's about demonstrating real value, and it's about understanding and solving people's problems. Critical Selling shows you how to bring it all together, using proven techniques based on real sales performance research.
Author: IntroBooks
Publisher: Can Akdeniz
ISBN:
Category :
Languages : en
Pages : 40
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Book Description
Lead generation plays a vital role in the growth of every business and in fact a business can never witness success without proper generation of leads. Lead is nothing but a person or company that has shown interest to a particular product or service. And lead generation refers to the marketing process of initiation the customer’s interest on a particular product or service. In order to sustain in the market and to have a good grip, every business whether small or big needs to continue this process. Leads are mainly of two types, sales lead and marketing leads. Sales lead is generated on the basis of some factors such as income, age, psychographic etc. Sales leads are generated and sold to multiple advertisers while marketing leads are brand specific. So, this kind of lead is generated for a particular advertiser that is resold only once. Lead generation involves several strategies and a business can reach the height of success if they can successfully generate leads following the right strategies.
Author: RD king
Publisher: 大賢者外語
ISBN:
Category : Business & Economics
Languages : en
Pages : 29
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Book Description
It doesn’t matter what kind of business you’re in, if you aren’t able to generate new leads and turn them into paying customers, your company will never succeed. You need to be constantly bringing in new customers if you want your business to thrive. Generating more leads is anything but easy and if you don’t have a solid marketing strategy that will drive more traffic to your website, you’ll never be able to generate the leads you need for your business to succeed. This comprehensive guide will show you how you can create lead generation on demand.
Author: Dan McDade
Publisher:
ISBN: 9780983026709
Category : Sales promotion
Languages : en
Pages : 101
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Book Description
Author: Adam Needles
Publisher: New Year Publishing
ISBN: 1935547364
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
