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Author: Jeffrey Caldewey
Publisher: Board and Bench Publishing
ISBN: 1891267302
Category : Design
Languages : en
Pages : 284
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Book Description
The wine label is a powerful icon of modern civilization; it is a precious object of art that symbolizes and disseminates the cultural and spiritual values of the land where the wine is grown. Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, and using the power of suggestion to imply flavor and quality. Jeffrey Caldewey and Chuck House are acknowledged masters of the new designs and they have created designs for some of the world's most sought after wines and this book is a collection of their most important works. Beginning with a short treatise on some of the philosophical aspects of modern iconography, this book documents 100 wine labels and bottle designs with complete descriptions of the genesis and thought behind each design concept. This book will become a classic in package design and essential for wine marketers and those who collect label art.
Author: Jeffrey Caldewey
Publisher: Board and Bench Publishing
ISBN: 1891267302
Category : Design
Languages : en
Pages : 284
Get Book Here
Book Description
The wine label is a powerful icon of modern civilization; it is a precious object of art that symbolizes and disseminates the cultural and spiritual values of the land where the wine is grown. Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, and using the power of suggestion to imply flavor and quality. Jeffrey Caldewey and Chuck House are acknowledged masters of the new designs and they have created designs for some of the world's most sought after wines and this book is a collection of their most important works. Beginning with a short treatise on some of the philosophical aspects of modern iconography, this book documents 100 wine labels and bottle designs with complete descriptions of the genesis and thought behind each design concept. This book will become a classic in package design and essential for wine marketers and those who collect label art.
Author: Dale Hope
Publisher:
ISBN: 9780500283677
Category : Aloha shirts
Languages : en
Pages : 211
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Book Description
Beautifully illustrated with more than 700 images, The Aloha Shirt: Spirit of the Islands tells the colourful stories behind the marvellous Hawaiian shirts: as cultural icons, evocative of the mystery and the allure of the Islands; as collectibles, valued by professional collectors and by the millions of tourists who still cherish the shirts hanging in their wardrobes; and as a lifestyle - casual, relaxed and fun. Drawing from hundreds of interviews, newspaper and magazine archives, and personal memorabilia, the author evokes the world of the designers, seamstresses, manufacturers and retailers of the Golden Age of the Aloha shirt (from the 1930s to the end of the 1950s), who created the industry and nurtured it from its single-sewing-machine shop beginnings to an enterprise of international scope and importance. Here are the fun-loving 1960s; interviews with collectors who preserve these shirts as fine works of art; and insights into the roles of coconut buttons, matched pockets, woven labels and exotic fabrics in the evolution of the Aloha shirt.
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309218233
Category : Medical
Languages : en
Pages : 180
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Book Description
During the past decade, tremendous growth has occurred in the use of nutrition symbols and rating systems designed to summarize key nutritional aspects and characteristics of food products. These symbols and the systems that underlie them have become known as front-of-package (FOP) nutrition rating systems and symbols, even though the symbols themselves can be found anywhere on the front of a food package or on a retail shelf tag. Though not regulated and inconsistent in format, content, and criteria, FOP systems and symbols have the potential to provide useful guidance to consumers as well as maximize effectiveness. As a result, Congress directed the Centers for Disease Control and Prevention (CDC) to undertake a study with the Institute of Medicine (IOM) to examine and provide recommendations regarding FOP nutrition rating systems and symbols. The study was completed in two phases. Phase I focused primarily on the nutrition criteria underlying FOP systems. Phase II builds on the results of Phase I while focusing on aspects related to consumer understanding and behavior related to the development of a standardized FOP system. Front-of-Package Nutrition Rating Systems and Symbols focuses on Phase II of the study. The report addresses the potential benefits of a single, standardized front-label food guidance system regulated by the Food and Drug Administration, assesses which icons are most effective with consumer audiences, and considers the systems/icons that best promote health and how to maximize their use.
Author: Andy Pike
Publisher: John Wiley & Sons
ISBN: 1118556399
Category : Social Science
Languages : en
Pages : 248
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Book Description
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding Challenges current interpretations of brands as vehicles of homogenization in globalization Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands Forges strong new connections between political and cultural economy approaches within geography Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places
Author: Michael Fairley
Publisher:
ISBN: 9781910507100
Category :
Languages : en
Pages :
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Book Description
The die-cutting and tooling process is among the most critical areas of label converting and finishing. The sophisticated technology it uses enables the production of quality die-cut and converted labels and their application to multiple surfaces, using a wide variety of substrates, on many different presses. With a better understanding of this often overlooked discipline, you can improve production standards and significantly reduce costly downtime due to pressure-sensitive quality faults. This book explains the complex and vital role die-cutting and tooling plays. Through a series of detailed explanations, photographs, diagrams and charts, the author provides a detailed look at modern tooling technology - how the tools are manufactured, their use and applications, how they should be handled and stored. It includes a section on troubleshooting on the production line and a glossary of terms to ensure any unknown phrases are quickly understood within context. Label converters, industry suppliers and label buyers and all other professionals involved in label converting and finishing will find this book a valuable reference source that helps them run a more profitable business. Chapters include: The label printing and converting process Die-cutting of label webs to shape and size Optimizing the die-cutting process Special tooling for cutting, perforating, hole punching and slitting The nature, use and manufacture of embossing dies and cylinders The hot foiling process and the use and manufacture of foiling dies Cylinders, anvils, support rollers and magnetic cylinders Ancillary equipment for setting, measuring, testing, monitoring and adjusting tooling Inspecting, cleaning, handling, storage and safety considerations A guide to troubleshooting when using label dies and related tooling Glossary of die-cutting and tooling terminology
Author: Rob Wallace
Publisher: Rockport Publishers
ISBN: 161060184X
Category : Design
Languages : en
Pages : 272
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Book Description
This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others.Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.
Author: Piers Hemmingsen
Publisher: Omnibus Press
ISBN: 1787590739
Category : Biography & Autobiography
Languages : en
Pages : 1078
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Book Description
By the spring of 1964, Toronto had the largest and most organized Beatles fan base in North America. The Beatles in Canada: The Origins of Beatlemania! finally tells the true story of how The Beatles’ music and popularity began in Canada a full year before they landed in the U.S.A. Piers Hemmingsen provides a concise look at how radio stations, newspapers and television networks in Canada covered the phenomenon that was Beatlemania, and this digital edition is packed with full-colour images of the band, their travels, those they inspired, and an immense hoard of memorabilia gathered along the way. ’After all these years, I still cannot comprehend where Piers gets his energy supply from. He has written four previous books about The Beatles and discovered an appreciative readership for all of them. However, to me this book, the one you are holding, is his breakthrough. Where it could have been an easy exercise with new information about the Fab Four, Piers has taken one large step forward. He is also able to incorporate the beginnings of the Canadian music industry. Through mainly focusing on one record company he has been able to capture the excitement of a young industry finding its way, competing with the giants in the United States.' – Paul White, Capitol Records of Canada, 1957-1978
Author: John Morton
Publisher: Tarsus Exhibitions & Publishing Limited
ISBN: 9781910507032
Category : Labels
Languages : en
Pages : 82
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Book Description
This book examines the developments that have taken place in the prepress arena and will explore in detail the progress of a typical label job from design rough through to its arrival on the printing press. What will become clear to the reader is that the design to print process is still very complex and that there are many stages to ensuring that the final printed label meets the expectations of the brand owner. Excellent communication and co-operation between the designer, printer and brand owner are an important and essential element in delivering a successful result and supply. The aim of this book is to help provide a comprehensive insight into all these stages, thereby eliminating the opportunities for mistakes that could add unnecessary costs to a design project. Chapters include: Design and origination Preparation for printing Proofing Prepress output Supply chain issues
Author: Kjetil Fallan
Publisher: Berghahn Books
ISBN: 1785331566
Category : Design
Languages : en
Pages : 296
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Book Description
From consumer products to architecture to advertising to digital technology, design is an undeniably global phenomenon. Yet despite their professed transnational perspective, historical studies of design have all too often succumbed to a bias toward Western, industrialized nations. This diverse but rigorously curated collection recalibrates our understanding of design history, reassessing regional and national cultures while situating them within an international context. Here, contributors from five continents offer nuanced studies that range from South Africa to the Czech Republic, all the while sensitive to the complexities of local variation and the role of nation-states in identity construction.
Author: United States. Federal Trade Commission
Publisher:
ISBN:
Category : Buy national policy
Languages : en
Pages : 56
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Book Description
