La Cultura Como Empresa Multi-national

La Cultura Como Empresa Multi-national PDF Author: Armand Mattelart
Publisher:
ISBN:
Category : International business enterprises
Languages : en
Pages : 177

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La Cultura Como Empresa Multi-national

La Cultura Como Empresa Multi-national PDF Author: Armand Mattelart
Publisher:
ISBN:
Category : International business enterprises
Languages : en
Pages : 177

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Book Description


La cultura como empresa multinacional

La cultura como empresa multinacional PDF Author: Armand Mattelart
Publisher:
ISBN:
Category : International business enterprises
Languages : es
Pages : 224

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Book Description
Superbombarderos y superhéroes - Cultura de masas y economía de guerra - Los nuevos dueños y públicos de la agresión cultural - La industria del turismo en la reconversión del emperio.

Multinational Enterprises, Innovative Strategies and Systems of Innovation

Multinational Enterprises, Innovative Strategies and Systems of Innovation PDF Author: John Cantwell
Publisher: Edward Elgar Publishing
ISBN: 9781781009871
Category : Business & Economics
Languages : en
Pages : 360

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Book Description
This volume explores the extent to which multinational enterprises (MNEs) are decentralizing the creation of new technological capabilities to various countries. The book contends that technological strategies and innovation activities undertaken by firms are a critical part of the increasing internationalization of economic activity and that MNEs are the main actors for these changes. It goes on to explain that MNEs must now effectively manage new technological assets in order to cope with the extensive changes in the nature of international competition.

International Production and the Multinational Enterprise (RLE International Business)

International Production and the Multinational Enterprise (RLE International Business) PDF Author: John H Dunning
Publisher: Routledge
ISBN: 1135134146
Category : Business & Economics
Languages : en
Pages : 447

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Book Description
The growth and impact of the multinational enterprise (MNE) in the post war period is one of the most important phenomena of our time. This volume, originally published in 1981 provides a comprehensive and detailed review of both the theoretical and policy issues at a time when the subject had reached a watershed, after the controversies of the 1970s. The book provides a balanced discussion of major themes such as the development of modern theories of international production; the impact of the MNE on the nation-state and the structure of the international market; the response of governments and the appropriate framework for policy measures; and the historical context and likely future of the MNE.

The Multinational Corporation

The Multinational Corporation PDF Author: Sanjaya Lall
Publisher: Springer
ISBN: 1349052280
Category : Business & Economics
Languages : en
Pages : 271

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Cultural Autonomy in Global Communications

Cultural Autonomy in Global Communications PDF Author: Cees J. Hamelink
Publisher: Longman Publishing Group
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 168

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Book Description
The prescriptions found in Cees Hamelink's book collide frontally with the vital interests of the transnational corporate system. In his plea for "cultural dissociation", Hamelink urges that nations seeking sovereignty and independent development sever as many as possible of their links, especially cultural and informational ones, with transnational corporate chain -- From foreword.

Managerial Competencies for Multinational Businesses

Managerial Competencies for Multinational Businesses PDF Author: López-Fernández, Macarena
Publisher: IGI Global
ISBN: 1522557822
Category : Business & Economics
Languages : en
Pages : 387

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Book Description
There is a growing interaction between companies and countries, illustrated by a constant flow of trade, capital, and work. With the rapid emergence of other countries with sufficient potential to join the globalization process, it is necessary to provide techniques for managerial planning, organization, and control in an international context. Managerial Competencies for Multinational Businesses is a collection of innovative research on the methods of leadership styles and skills required for managers to be successful in an international company. Highlighting a range of topics, including human resource management, industrial relations, and international careers, this book is ideally designed for senior managers, business professionals, team leaders, and human resource managers seeking current research on the key aspects of managing a company in a developing globalized market.

Technological Innovation, Multinational Corporations and New International Competitiveness

Technological Innovation, Multinational Corporations and New International Competitiveness PDF Author:
Publisher: Taylor & Francis
ISBN: 9783718656851
Category : Business & Economics
Languages : en
Pages : 340

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Book Description
This book examines those countries of Southern Europe influenced by the phases of European construction and countries of Latin America where the opening up process has changed the traditional role played by multinational corporations.

Multinational Corporations and the Emerging Network Economy in Asia and the Pacific

Multinational Corporations and the Emerging Network Economy in Asia and the Pacific PDF Author: Juan J. Palacios
Publisher: Routledge
ISBN: 113408109X
Category : Business & Economics
Languages : en
Pages : 478

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Book Description
Multinational Corporations and the Emerging Network Economy in Asia and the Pacific delves into the ongoing rise of a global economy anchored in a web of inter-firm production networks and the role played by multinational corporations in the process. It considers the strategies and business models corporations have adopted lately to face today’s highly competitive global markets, especially outsourcing and offshoring, focusing on the modalities observed in Asia Pacific and the Pacific Rim at large. Since their inception, corporations have undergone a series of fundamental changes; each has corresponded to a given era of industrial development and has given rise to a particular type of government policy response. The book addresses these timely issues and other such as the transformation of global production networks into global innovation networks, the link between corporate and national innovation strategies and movement up the global production value chain, and the fragmentation of production and the resulting increase in component and sub-assembly trade in the region. It also takes up the emergence of multinational corporations from developing countries and the efforts aimed at forging basic rules of corporate social responsibility and developing sound institutions for building a working framework of corporate governance in the Pacific. Written by some of the region’s most eminent and influential economists and political scientists, this volume will appeal to students and scholars working in the field of Asia Pacific studies as well as to businesspersons and policymakers taking decisions in the region.

Multinational Enterprises and the Global Economy

Multinational Enterprises and the Global Economy PDF Author: John H. Dunning
Publisher: Edward Elgar Publishing
ISBN: 1848441320
Category : Business & Economics
Languages : en
Pages : 947

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Book Description
For many years to come this volume. . .is surely going to be the ultimate reference work on international business. . . thanks to Dunning and Lundan, have at their disposal, a wealth of relevant data, as well as theoretical and empirical analyses, which will enable them to assess the capabilities, contributions and challenges posed by the multinational enterprises to the global economy. Seev Hirsch, International Business Review Multinational Enterprises and the Global Economy has become a classic in international business. . . Yet , the book s second edition is even better than the first, in part because of Professor Dunning s wise decision to choose Dr Lundan as his co-author and to draw upon her deep knowledge of various strands of research on business government relations and the societal effects of firm behaviour. . . In addition to being a remarkably useful reference book, Multinational Enterprises and the Global Economy is the first book any IB doctoral student should read to understand the significance and richness of IB scholarship as it has developed over the past 50 years. Alain Verbeke, Journal of International Business Studies The second edition of Multinational Enterprises and the Global Economy provides unparalleled coverage not only of the literature relevant to IB research but also of the evolution of IB in the world economy. Dunning and Lundan offer powerful insights into the societal effects of MNEs and the role of business government relations in the IB context. Journal of International Business Studies This wonderful book offers the definitive synthesis of the modern literature on the economic aspects of international business. It is encyclopedic yet full of incisive insights. It is a creative masterpiece which unbundles the DNA of the multinational enterprise and shows how it is the cornerstone of the field of international business. Alan M. Rugman, University of Reading, UK The rise of the multinational enterprise, and the consequent globalisation of the world economy, was arguably the single most important phenomenon of the second half of the twentieth century. This magisterial book, written by two leading authorities, examines this phenomenon in depth. It explains how foreign investment by multinationals diffused advanced technologies and novel management methods, driving productivity growth in Europe, Asia and North America; however, economic inequalities were reinforced as rich countries attracted more foreign investment than poor ones. This new edition of a classic work is not only an authoritative guide to contemporary multinational business, but a major historical resource for the future. Mark Casson, University of Reading, UK This thoroughly updated and revised edition of a widely acclaimed, classic text will be required reading for academics, policymakers and advanced students of international business worldwide. Employing a distinctive and unified framework, this book draws together research across a range of academic fields to offer a synthesis of the determinants of MNE activity, and its effects on the economic and social well-being of developed and developing countries. Unique to the new edition is its focus on the institutional underpinnings of the resources and capabilities of MNEs, and the role of MNE activity in transmitting and facilitating institutional change. Since the initial publication of this book more than a decade ago, the economic, managerial and social implications of globalisation and technological advancement have become even more varied and prominent. Accompanying these developments, there has been a rise in scholarly interest in interdisciplinary research addressing the important challenges of an ever-changing physical and human environment. Drawing on articles and books from international business and economics, as well as economic geography, political economy and strategic management, a systematic overview of the developments in scholarly thinking is prese