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Author: Jean-Lou Poignot
Publisher:
ISBN:
Category :
Languages : fr
Pages : 126
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Book Description
Author: Jean-Lou Poignot
Publisher:
ISBN:
Category :
Languages : fr
Pages : 126
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Book Description
Author: Jan-Cédric Hansen
Publisher: FeniXX
ISBN: 2402146559
Category : Business & Economics
Languages : fr
Pages : 230
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Book Description
La publicité exige de maîtriser les rapports complexes qu’entretiennent la communication et la communication publicitaire, ainsi que les différentes techniques que toutes deux mettent en œuvre. Elle se nourrit non seulement de sa propre histoire, qui englobe celle des supports médias et hors médias qu’elle utilise, mais aussi de la culture et de l’histoire des partenaires qui font appel à l’agence pour promouvoir un produit qui doit trouver ses marques au sein du marché et vis-à-vis de la concurrence... L’étude d’une agence de communication santé - tant dans son organisation que dans le suivi, étape après étape, de l’élaboration d’une campagne publicitaire - offre l’opportunité d’explorer un mode très proche de la communication de grande consommation, un mode dont cependant la spécificité est de recourir pour l’essentiel aux techniques hors médias et à la publicité comparative. Au terme de ce livre, l’étudiant, le professionnel du marketing et de la communication ou le simple curieux auront acquis une vision dynamique de ce métier à travers l’exemple particulier de la publicité du médicament, déjà vieille de quatre cents ans ! Ils trouveront en outre, en fin de volume, les principaux textes législatifs qui encadrent l’activité, un carnet d’adresses et de renseignements pratiques.
Author: Valentina Marinescu
Publisher: Routledge
ISBN: 1317019512
Category : Medical
Languages : en
Pages : 206
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Book Description
Health is a contested concept that has been defined in numerous ways. The media is extremely powerful in promoting health beliefs and in creating role models for contemporary people. The ways in which health is defined or understood can have wide-ranging implications and can have an impact on issues such as health promotion or health literacy. Health presentation in the media has a significant social impact because this type of message is important in changing people's beliefs, attitudes and behaviours relating to health and in promoting health-related knowledge among the target audience. The present volume provides an interdisciplinary and multicultural contemporary approach to the controversial link between medicine and media. The authors that have contributed to this volume analyse the media and medicine from different perspectives and different countries (USA, UK, Portugal, Turkey, Taiwan, Mexico, Estonia, Romania), thus offering a re-positioning of the study of media and medicine. The new perspectives offered by this volume will be of interest to any health communication or media studies student or academic since they bring to light new ideas, new methodologies and new results.
Author: Robert Bontemps
Publisher:
ISBN:
Category :
Languages : fr
Pages : 239
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Author: DOROTHEE.. SAUDO
Publisher:
ISBN:
Category :
Languages : fr
Pages : 134
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Author: Marianne Boue͏̈r
Publisher:
ISBN:
Category :
Languages : fr
Pages : 184
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Book Description
La promotion des médicaments doit répondre à des contraintes législatives et réglementaires. Dans le cadre de la publicité destinée aux professionnels de Santé, ce travail aborde la réglementation, communautaire et nationale, ainsi que le contrôle des éléments promotionnels : contrôle de l'AFSSAPS et des industriels. Une dernière partie traite de la publicité médicale dans un contexte plus global de communication et analyse les stratégies de communication.
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309072719
Category : Medical
Languages : en
Pages : 377
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Book Description
We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.
Author: Rukhsana Ahmed
Publisher: Routledge
ISBN: 1317123336
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.
Author: Tao Wang
Publisher: World Scientific
ISBN: 1945552115
Category : Medical
Languages : en
Pages : 342
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Book Description
People in general are concerned about the health of themselves and their families, but they lack reliable access to health knowledge. In order to ensure that people get accurate medical knowledge, dissemination of such knowledge by medical professionals is advocated. This is the basis of medical communication. This book covers the theoretical model of medical communication, explains the differences from medical science popularization and health communication, and from the perspective of medical practice, provides many examples to illustrate the practical application and significance of medical communication. It is hoped that this book will attract more people to join the team of medical communicators, pass the correct medical knowledge to the public, and ultimately the incidence and mortality of diseases can be reduced and the health level of people improved.
Author:
Publisher:
ISBN: 9782111457768
Category :
Languages : fr
Pages : 260
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Book Description
Cette étude procède dans une première partie à l’état de lieux du droit applicable, en examinant le principe général de prohibition de la publicité et l’encadrement strict de l’information qui régit la totalité des professions de santé. La deuxième partie se penche sur la jurisprudence de la Cour de justice de l’Union européenne ayant jugé toute interdiction « générale et absolue» de la publicité par un Etat membre contraire au principe de la libre prestation de services dans l’Union. Les conséquences du décalage croissant entrent, d’une part, la réglementation existante et, d’autre part, les effets du développement rapide du numérique dans le secteur de santé ainsi que les besoins d’information actuels du public sont aussi examinés. Enfin, une troisième partie présente, à la lumière notamment des éléments recueillis lors d’échanges avec de nombreux acteurs du secteur, un certain nombre de réflexions sur les évolutions envisageables. Ainsi, le Conseil d’Etat propose de poser un principe de libre communication des informations par les praticiens au public.
