Creating Images and the Psychology of Marketing Communication PDF Download
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Author: Lynn R. Kahle
Publisher: Psychology Press
ISBN: 1135606641
Category : Business & Economics
Languages : en
Pages : 442
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Book Description
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
Author: Lynn R. Kahle
Publisher: Psychology Press
ISBN: 1135606641
Category : Business & Economics
Languages : en
Pages : 442
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Book Description
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
Author: Joëlle Rouanet-Laplace
Publisher: Editions Bréal
ISBN: 9782842918293
Category : Business communication
Languages : en
Pages : 164
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Book Description
Author: Paul Martin Lester
Publisher: Thompson ELT
ISBN: 9781424069248
Category : Graphic arts
Languages : en
Pages : 434
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Book Description
Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.
Author:
Publisher: Odile Jacob
ISBN: 2738172180
Category :
Languages : en
Pages : 230
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Book Description
Author: Stefano Levialdi
Publisher: Academic Press
ISBN: 0080527604
Category : Technology & Engineering
Languages : en
Pages : 321
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Book Description
Artificial Vision is a rapidly growing discipline, aiming to build computational models of the visual functionalities in humans, as well as machines that emulate them. Visual communication in itself involves a numberof challenging topics with a dramatic impact on contemporary culture where human-computer interaction and human dialogue play a more and more significant role. This state-of-the-art book brings together carefully selected review articles from world renowned researchers at the forefront of this exciting area. The contributions cover topics including image processing, computational geometry, optics, pattern recognition, and computer science. The book is divided into three sections. Part I covers active vision; Part II deals with the integration of visual with cognitive capabilities; and Part III concerns visual communication. Artificial Vision will be essential reading for students and researchers in image processing, vision, and computer science who want to grasp the current concepts and future directions of this challenging field. This state-of-the-art book brings together selected review articles and accounts of current projects from world-renowned researchers at the forefront of this exciting area. The contributions cover topics such as: - Psychology of perception - Image processing - Computational geometry - Visual knowledge representation and languages It is this truly multi-disciplinary approach that has produced successful theories and applications for the subject.
Author: Matteo Stocchetti
Publisher: John Benjamins Publishing
ISBN: 902720635X
Category : Language Arts & Disciplines
Languages : en
Pages : 305
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Book Description
Conceptualising images as images in use, this title considers the agencies behind visual communication and its impact on society. It engages critically with traditional approaches to visual analysis, socially situated analyses of images and demonstrates the explanatory force of thinking through images in use in a series of case studies.
Author: FOURNOUT Olivier
Publisher: Lavoisier
ISBN: 2746282968
Category :
Languages : en
Pages : 290
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Book Description
Théorie de la communication et éthique relationnelle montre, à travers des études de cas, que les discours sur la communication sont marqués d'une structure relationnelle qui prend son origine dans la perception de l'espace, dans le langage, dans l'esprit, mais aussi dans les formes graphiques et mises en page textuelles en circulation dans la société. Cet ouvrage met cette matrice relationnelle à l'épreuve, notamment, de la pensée systémique, de la complexité en science, du dialogisme en littérature, du traitement journalistique des conflits, de l'éthique managériale, des méthodes d'apprentissage de la communication, de campagnes de publicité, d'oeuvres d'artistes, de scénographies, de communications par internet.
Author: CORDONNIER Sarah
Publisher: Lavoisier
ISBN: 2746288176
Category :
Languages : en
Pages : 370
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Book Description
Cet ouvrage propose de décrypter le rôle des sciences humaines dans l’art contemporain au fil de son développement et de son institutionnalisation en France. Cette approche communicationnelle s’intéresse aussi bien aux pratiques qu’aux discours, aux dispositifs (comme l’exposition) qu’aux représentations (en particulier des sciences). Comment observer les sciences humaines dans le champ artistique, alors que leur réception, leurs réappropriations, ne sont pas visibles de manière immédiate ? Comment rendre compte d’un usage collectif de ces savoirs et, donc, les situer dans des règles et normes partagées par les acteurs de l’art contemporain ? Comment repérer et analyser les manières différenciées d’y recourir dans ce cadre commun ? Par l’observation et l’examen détaillé des centres d’art et des expositions d’art contemporain, Les sciences humaines dans le centre d’art vise à éclairer la circulation sociale des savoirs et les manières de l’étudier.
Author: Bruno David
Publisher:
ISBN: 0190607351
Category : Art
Languages : en
Pages : 1185
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Book Description
Rock art is one of the most visible and geographically widespread of cultural expressions, and it spans much of the period of our species' existence. Rock art also provides rare and often unique insights into the minds and visually creative capacities of our ancestors and how selected rock outcrops with distinctive images were used to construct symbolic landscapes and shape worldviews. Equally important, rock art is often central to the expression of and engagement with spiritual entities and forces, and in all these dimensions it signals the diversity of cultural practices, across place and through time. Over the past 150 years, archaeologists have studied ancient arts on rock surfaces, both out in the open and within caves and rock shelters, and social anthropologists have revealed how people today use art in their daily lives. The Oxford Handbook of the Archaeology and Anthropology of Rock Art showcases examples of such research from around the world and across a broad range of cultural contexts, giving a sense of the art's regional variability, its antiquity, and how it is meaningful to people in the recent past and today - including how we have ourselves tended to make sense of the art of others, replete with our own preconceptions. It reviews past, present, and emerging theoretical approaches to rock art investigation and presents new, cutting-edge methods of rock art analysis for the student and professional researcher alike.
Author: Eleni Mouratidou
Publisher: John Wiley & Sons
ISBN: 1119779472
Category : Design
Languages : en
Pages : 240
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Book Description
The book studies the way the luxurious fashion develops re-presentational politics by reinvesting symbolic fields such as art and culture, religion and the sacred as well as politics, in other words fields that represent a certain common pattern of life and a common interest. I develop a semiotic approach of the way art exhibitions, print and audiovisual advertising, publishing and distribution politics as well as special ready to wear collaborations with arts such as Jeff Koons reveal the fashion industry's gesture of pretending being a non-commercial structure especially in order to cover up its industrialisation and banalization process
