Author: Otto Kleppner
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 758

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Book Description
Includes glossary & index

Author: Otto Kleppner
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 812

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Author: Otto Kleppner
Publisher: Prentice Hall
ISBN: 9780136432975
Category : Advertising
Languages : en
Pages : 665

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Author: Jay Diamond
Publisher: Fairchild Books
ISBN: 9781563678981
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.

Author: H. Kelly-Holmes
Publisher: Springer
ISBN: 0230503012
Category : Business & Economics
Languages : en
Pages : 221

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Book Description
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Author: Daniel Kleppner
Publisher: Cambridge University Press
ISBN: 0521198216
Category : Science
Languages : en
Pages : 571

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Book Description
A classic textbook on the principles of Newtonian mechanics for undergraduate students, accompanied by numerous worked examples and problems.

Author: Daniel Kleppner
Publisher: Cambridge University Press
ISBN: 0521198119
Category : Science
Languages : en
Pages : 563

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Book Description
This second edition is ideal for classical mechanics courses for first- and second-year undergraduates with foundation skills in mathematics.

Author: Sandra Diehl
Publisher: Springer Science & Business Media
ISBN: 3835057022
Category : Business & Economics
Languages : en
Pages : 477

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Book Description
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising

Author: A.P. French
Publisher: CRC Press
ISBN: 1482289350
Category : Science
Languages : en
Pages : 329

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Book Description
The M.I.T. Introductory Physics Series is the result of a program of careful study, planning, and development that began in 1960. The Education Research Center at the Massachusetts Institute of Technology (formerly the Science Teaching Center) was established to study the process of instruction, aids thereto, and the learning process itself, with special reference to science teaching at the university level. Generous support from a number of foundations provided the means for assembling and maintaining an experienced staff to co-operate with members of the Institute's Physics Department in the examination, improvement, and development of physics curriculum materials for students planning careers in the sciences. After careful analysis of objectives and the problems involved, preliminary versions of textbooks were prepared, tested through classroom use at M.I.T. and other institutions, re-evaluated, rewritten, and tried again. Only then were the final manuscripts undertaken.

Author: Bretislav Friedrich
Publisher: Springer Nature
ISBN: 3030639630
Category : Science
Languages : en
Pages : 639

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Book Description
This Open Access book gives a comprehensive account of both the history and current achievements of molecular beam research. In 1919, Otto Stern launched the revolutionary molecular beam technique. This technique made it possible to send atoms and molecules with well-defined momentum through vacuum and to measure with high accuracy the deflections they underwent when acted upon by transversal forces. These measurements revealed unforeseen quantum properties of nuclei, atoms, and molecules that became the basis for our current understanding of quantum matter. This volume shows that many key areas of modern physics and chemistry owe their beginnings to the seminal molecular beam work of Otto Stern and his school. Written by internationally recognized experts, the contributions in this volume will help experienced researchers and incoming graduate students alike to keep abreast of current developments in molecular beam research as well as to appreciate the history and evolution of this powerful method and the knowledge it reveals.