Persuasive Advertising PDF Download
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Author: J. Armstrong
Publisher: Springer
ISBN: 0230285805
Category : Business & Economics
Languages : en
Pages : 398
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Book Description
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Author: J. Armstrong
Publisher: Springer
ISBN: 0230285805
Category : Business & Economics
Languages : en
Pages : 398
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Book Description
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Thomas Paine
Publisher: ReadHowYouWant.com
ISBN: 1458704432
Category : Fiction
Languages : en
Pages : 225
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Book Description
Books for All Kinds of Readers. ReadHowYouWant offers the widest selection of on-demand, accessible format editions on the market today. Our 7 different sizes of EasyRead are optimized by increasing the font size and spacing between the words and the letters. We partner with leading publishers around the globe. Our goal is to have accessible editions simultaneously released with publishers' new books so that all readers can have access to the books they want to read. To find more books in your format visit www.readhowyouwant.com
Author: Daniel Starch
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1016
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Book Description
Author: Deborah Brenner
Publisher: Turner Publishing Company
ISBN: 0470097906
Category : Cooking
Languages : en
Pages : 286
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Book Description
This book takes you on a very different journey to wine country, inviting you to enjoy the remarkable stories of twenty dynamic women in the world of wine. These women share their lives, wine tips, pairings, and most important, enthusiasm for wine while imparting their rich life lessons and wine expertise—a wonderful way to share your love for wine with the enterprising women who help bring it to your table.
Author: Bloomsbury Publishing
Publisher: Bloomsbury Publishing
ISBN: 1408102579
Category : Games & Activities
Languages : en
Pages : 719
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Book Description
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
Author: Bridget Albert
Publisher: Agate Publishing
ISBN: 1572847387
Category : Cooking
Languages : en
Pages : 152
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Book Description
The craft cocktail movement's recent meteoric rise has fittingly coincided with an increased emphasis on locally sourced foods, so it is only natural that an interest in fresh, seasonal ingredients has become a part of every mixologist’s and home bartender's repertoire. Market-Fresh Mixology has been in front of this trend since its original release in 2008, and this beautifully repackaged edition has been updated with several new mouthwatering recipes and insights from mixology's vanguard. Market-Fresh Mixology shows how to integrate ingredients from a local farmers' market, personal pantry, or backyard garden to create cocktails at a whole new level. Its simple, clean, and contemporary approach to classic and modern cocktails is reintroducing the idea of seasonal drinks, with recipes appropriate for any time of year. Between blistering hot summer days and blustery snowbound winter nights, Market-Fresh Mixology offers a recipe for every occasion — from the refreshing summer Mojito to the cozy Hot Buttered Rum — that's as easy to follow as it is delicious. This practical handbook for enhancing sweet and savory cocktails with seasonal fruits, herbs, and other market-fresh ingredients also includes useful tips on technique, garnishes, glassware, and bar tools, as well as entertaining popular cocktail lore.
Author: Emily Ross
Publisher: Random House Australia
ISBN: 174166750X
Category : Biography & Autobiography
Languages : en
Pages : 306
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Book Description
This fully revised and updated edition provides an up-to-the-minute look at a diverse collection of people, their businesses and how they make their enterprises work.
Author: Robyn Annear
Publisher: Black Inc.
ISBN: 192223141X
Category : Social Science
Languages : en
Pages : 373
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Book Description
“Old landmarks fall in nearly every block ... and the face of the city is changing so rapidly that the time is not too far distant when a search for a building 50 years old will be in vain.” — Herald, 1925. The demolition firm of Whelan the Wrecker was a Melbourne institution for a hundred years (1892-1992). Its famous sign – ‘Whelan the Wrecker is Here’ on a pile of shifting rubble – was a laconic masterpiece and served as a vital sign of the city’s progress. It’s no stretch to say that over three generations, the Whelan family changed the face of Melbourne, demolishing hundreds of buildings in the central city alone. In A City Lost and Found, Robyn Annear uses Whelan’s demolition sites as portals to explore layers of the city laid bare by their pick-axes and iron balls. Peering beneath the rubble, she brings to light fantastic stories about Melbourne’s building sites and their many incarnations. This is a book about the making – and remaking – of a city.
Author: Tess Clarke
Publisher:
ISBN: 9781682851173
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
This book aims to examine multiple literary texts and works by applying various cultural and literary theories & criticism. The application of these theories helps in deciphering novel meanings and understanding of the textual elements. The book encompasses texts and articles from the literary canon as well as contemporary literature from around the world which offer a broader perspective on the interaction between various socio-cultural elements that shape literary works. It aims to understand the formation of new meanings and paradigms that emerge out these literary analyses and reviews. This book is a great resource for all the students, academicians and critics who are looking for recent perspectives on different literary texts and works.
