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Author: Seth Goldman
Publisher: Pearson Education
ISBN: 0132144433
Category : Business & Economics
Languages : en
Pages : 15
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Book Description
Seth Goldman, cofounder and TeaEO of Honest Tea, America’s leading organic bottled tea maker (favored by President Barack Obama) analyzes his decision to make a game-changing deal with Coca-Cola. Can a fast-growing, organic start-up connect with a corporate giant and retain its own soul? Here’s what you can learn from his experience. In the world of start-ups, there are two kinds of entrepreneurs. One founds a business in order to sell it early and get richer quicker. The other establishes a brand and nurtures it. I am the nurturing type. My goal has always been to make the Honest Tea brand stand for authentic, healthy, organic products; a brand that customers trust and love. My partner, Barry Nalebuff, and I knew that we wanted to build a company with staying power, and that to do so, we’d have to keep control of the enterprise. Then, once we were ready to take it to the next level, we did our best to structure an arrangement where we could keep Honest Tea, well, honest. In essence, that’s our story. But as with any good story, there have been many twists and turns along the way.
Author: Seth Goldman
Publisher: Pearson Education
ISBN: 0132144433
Category : Business & Economics
Languages : en
Pages : 15
Get Book Here
Book Description
Seth Goldman, cofounder and TeaEO of Honest Tea, America’s leading organic bottled tea maker (favored by President Barack Obama) analyzes his decision to make a game-changing deal with Coca-Cola. Can a fast-growing, organic start-up connect with a corporate giant and retain its own soul? Here’s what you can learn from his experience. In the world of start-ups, there are two kinds of entrepreneurs. One founds a business in order to sell it early and get richer quicker. The other establishes a brand and nurtures it. I am the nurturing type. My goal has always been to make the Honest Tea brand stand for authentic, healthy, organic products; a brand that customers trust and love. My partner, Barry Nalebuff, and I knew that we wanted to build a company with staying power, and that to do so, we’d have to keep control of the enterprise. Then, once we were ready to take it to the next level, we did our best to structure an arrangement where we could keep Honest Tea, well, honest. In essence, that’s our story. But as with any good story, there have been many twists and turns along the way.
Author: Sydney Finkelstein
Publisher: Pearson Education
ISBN: 0132479966
Category : Business & Economics
Languages : en
Pages : 27
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Book Description
Business success stories may be instructive, but we need to know more about why smart people make bad decisions. Sydney Finkelstein, a professor at Dartmouth’s Tuck School who has studied these crucial questions for 15 years, tells how decisions really get made and describes the four signals that can alert you when emotions are interfering with your thinking. Business bookshelves teem with success stories. Companies in search of excellence always go from good to great; Jack Welch tells how he made General Electric a winner; we learn the “seven secrets of intelligent people” and “the art of investing." Writers pay lip service to learning from mistakes, but, in practice, no one says much about failure. Yet, bad decisions pose some of the most interesting questions in business. Why did so many smart people invest with Bernie Madoff? As the housing bubble swelled, why did so many bankers keep doubling down on subprime mortgages? In the great meltdown, why did Ken Lewis, then CEO of Bank of America, overpay so wildly for Merrill Lynch? Why did Dick Fuld of Lehman Brothers refuse to sell his company until it was too late?
Author: Jon L. Luther
Publisher: Pearson Education
ISBN: 0132317834
Category : Business & Economics
Languages : en
Pages : 32
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Book Description
For close to 45 years, Jon Luther, a 2010 inductee into the Menu Masters Hall of Fame, whose members include Wolfgang Puck, Colonel Sanders, and Jacques Pepin, has been running some part of the U.S. food-service industry--from managing the cafeteria at the Wurlitzer jukebox and organ company to leading Dunkin’ Brands, serving three million customers a day around the world. Drawing on lessons learned in that long career, he describes how he overcame organizational inertia and reset the strategic direction of three of the companies he has led. In each case, he began by identifying the epicenter of the brand, the strategic heartbeat. By its very definition, the word leader evokes the concept of change. Leaders take us toward or away from something, into a new reality. But change is almost always frightening, and leaders have to persuade their teams that the risks are worth taking, that the work is worth doing, and that the payoff will improve their lives. I've been through that process many times, and I'm here to tell you that it can be done--and that you can do it, too. In our personal lives, if we are content with the status quo, we don’t need to look for someone to carry us to a new place. Businesses don’t have that luxury. They cannot stand still because their environment is in constant flux: Employees come and go, competitors adopt new strategies, technical breakthroughs transform markets. So organizations must have leaders who can plan, initiate, and execute the strategies that will deliver the required change.
Author: Jeff Duncan
Publisher: Pearson Education
ISBN: 0132317818
Category : Business & Economics
Languages : en
Pages : 33
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Book Description
The New Orleans Saints were already pro football’s longtime losers. And after Hurricane Katrina turned them into refugees without a home field, their wreckage seemed complete. A permanent relocation was rumored. Enter Sean Payton. Hired as head coach by the Saints in 2006, the rookie turned the hapless team around with a determined mix of inspired recruiting, motivation, discipline, flawless execution, and a willingness to take calculated and prepared risks. In Payton’s biggest gamble, the Saints won Super Bowl XLIV. Leaders on and off the field can learn from him. On February 7, 2010, the once-forsaken New Orleans Saints shocked the football world by upsetting the seemingly invincible Indianapolis Colts. Their improbable and gutsy Super Bowl XLIV win capped perhaps the greatest turnaround ever recorded in professional sports. Sean Payton, just four years into his first job as a head coach, showed himself a model for leaders everywhere. The Saints had long been ridiculed as one of the worst franchises in pro sports--and not without reason. It took them two decades to record their first winning season and 33 years to win a post-season playoff game. In the early years, fans wore paper bags over their heads and dubbed the team the “Ain’ts.”
Author: Seth Goldman
Publisher: Crown Currency
ISBN: 0770437508
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving. Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.
Author: John T Edge
Publisher: Workman Publishing
ISBN: 0761171185
Category : Cooking
Languages : en
Pages : 305
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Book Description
It’s the best of street food: bold, delicious, surprising, over-the-top goodness to eat on the run. And the best part is now you can make it at home. Obsessively researched by food authority John T. Edge, The Truck Food Cookbook delivers 150 recipes from America’s best restaurants on wheels, from L.A. and New York to the truck food scenes in Portland, Austin, Minneapolis, and more. John T. Edge shares the recipes, special tips, and techniques. And what a menu-board: Tamarind-Glazed Fried Chicken Drummettes. Kalbi Beef Sliders. Porchetta. The lily-gilding Grilled Cheese Cheeseburger. A whole chapter’s worth of tacos—Mexican, Korean, Chinese fusion. Plus sweets, from Sweet Potato Cupcakes to an easy-to-make Cheater Soft-Serve Ice Cream. Hundreds of full-color photographs capture the lively street food gestalt and its hip and funky aesthetic, making this both an insider’s cookbook and a document of the hottest trend in American food.
Author: Sherry Petersik
Publisher: Artisan
ISBN: 1579656765
Category : House & Home
Languages : en
Pages : 337
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Book Description
This New York Times bestselling book is filled with hundreds of fun, deceptively simple, budget-friendly ideas for sprucing up your home. With two home renovations under their (tool) belts and millions of hits per month on their blog YoungHouseLove.com, Sherry and John Petersik are home-improvement enthusiasts primed to pass on a slew of projects, tricks, and techniques to do-it-yourselfers of all levels. Packed with 243 tips and ideas—both classic and unexpected—and more than 400 photographs and illustrations, this is a book that readers will return to again and again for the creative projects and easy-to-follow instructions in the relatable voice the Petersiks are known for. Learn to trick out a thrift-store mirror, spice up plain old roller shades, "hack" your Ikea table to create three distinct looks, and so much more.
Author: Deb Perelman
Publisher: Knopf
ISBN: 0307961060
Category : Cooking
Languages : en
Pages : 696
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Book Description
NEW YORK TIMES BEST SELLER • Celebrated food blogger and best-selling cookbook author Deb Perelman knows just the thing for a Tuesday night, or your most special occasion—from salads and slaws that make perfect side dishes (or a full meal) to savory tarts and galettes; from Mushroom Bourguignon to Chocolate Hazelnut Crepe. “Innovative, creative, and effortlessly funny." —Cooking Light Deb Perelman loves to cook. She isn’t a chef or a restaurant owner—she’s never even waitressed. Cooking in her tiny Manhattan kitchen was, at least at first, for special occasions—and, too often, an unnecessarily daunting venture. Deb found herself overwhelmed by the number of recipes available to her. Have you ever searched for the perfect birthday cake on Google? You’ll get more than three million results. Where do you start? What if you pick a recipe that’s downright bad? With the same warmth, candor, and can-do spirit her award-winning blog, Smitten Kitchen, is known for, here Deb presents more than 100 recipes—almost entirely new, plus a few favorites from the site—that guarantee delicious results every time. Gorgeously illustrated with hundreds of her beautiful color photographs, The Smitten Kitchen Cookbook is all about approachable, uncompromised home cooking. Here you’ll find better uses for your favorite vegetables: asparagus blanketing a pizza; ratatouille dressing up a sandwich; cauliflower masquerading as pesto. These are recipes you’ll bookmark and use so often they become your own, recipes you’ll slip to a friend who wants to impress her new in-laws, and recipes with simple ingredients that yield amazing results in a minimum amount of time. Deb tells you her favorite summer cocktail; how to lose your fear of cooking for a crowd; and the essential items you need for your own kitchen. From salads and slaws that make perfect side dishes (or a full meal) to savory tarts and galettes; from Mushroom Bourguignon to Chocolate Hazelnut Crepe Cake, Deb knows just the thing for a Tuesday night, or your most special occasion. Look for Deb Perelman’s latest cookbook, Smitten Kitchen Keepers!
Author: Matt Moore
Publisher: Matt Moore
ISBN: 9780615318790
Category : Biography & Autobiography
Languages : en
Pages : 86
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Book Description
Let's face it, today we are inundated with articles about cooking, food, and wine in almost every part of our lives. From The Wall Street Journal to Playboy Magazine, you'd be hard pressed not to find a commentary related to the subject of food. At a time when I'm trying to figure out my best financial opportunities or determine which girl of the SEC is the best looking, why am I being told how to cook something? The simple answer is women. Don't get me wrong, a quick glance at any men's magazine will always yield the same redundant taglines; "Lose your Gut," "1001 Financial Solutions," or "Score your Dream Job" on the cover. However, by now the majority of writers have exhausted the subjects of health, wealth, and power as a means to attract women, and they realize that cooking is just another avenue that they can use to appeal to the wants and needs of their readers. Don't trust me? Take a stroll through the magazine aisle at your local grocery store, and you might find that even Field and Stream has gone haute-cuisine on your latest hunt. Confused by the last sentence? Good, this book is for you.
Author: Richard Simmons
Publisher:
ISBN: 9781577197591
Category : Low-calorie diet
Languages : en
Pages : 68
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Book Description
