Journal of Public Policy and Marketing PDF Download
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Author: Thomas C. Kinnear
Publisher: American Marketing Association
ISBN:
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Author: Thomas C. Kinnear
Publisher: American Marketing Association
ISBN:
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Author: Thomas C. Kinnear
Publisher: University of Michigan/Division of
ISBN: 9780877122500
Category : Business & Economics
Languages : en
Pages :
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Book Description
Author:
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 566
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Book Description
Author: Arch Wilkinson Shaw
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 136
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Book Description
Author: Adrian Kay
Publisher: Edward Elgar Publishing
ISBN: 1847203000
Category : Political Science
Languages : en
Pages : 158
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Book Description
. . . this is a first rate book. It draws on a wide range of reading philosophy, economics and politics and teases out a number of important ideas. . . for academics and postgraduates it surely will be essential reading and I think has pushed the study of public policy forward. Michael Connolly, Political Studies Review In The Dynamics of Public Policy, Adrian Kay sets out the crucial methodological, theoretical and empirical implications of two important trends in the social sciences: a frequently expressed ambition for analysis of movies not stills and the regular observation that policy, politics and governance is becoming more complex. Beginning with a discussion of the centrality of temporality, change and history to the social sciences, he develops the provocative claim that existing models of the policy process are of limited value in understanding and explaining policy dynamics. Instead, the author argues that it is only through structured narratives that we can really understand and explain complex policy histories. He sets out a methodology for structuring policy narratives and illustrates the claims of the book through four detailed case studies: health policy and pharmaceutical regulation in the UK; and agricultural policy and budget policy in the EU. Adrian Kay s book will appeal to academics in the fields of policy analysis, public administration and public sector management as well as political science and political theory.
Author: Robert W. Palmatier
Publisher: Springer
ISBN: 3319619853
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: Dilip Ghosh
Publisher: Academic Press
ISBN: 0323856160
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource. Includes case studies, points-of-view, literature reviews, recent developments, data and methods Explores intrinsic and extrinsic motivators for consumer purchasing behaviors Covers each aspect of “Seed to Patient pathway
Author: Stuart Shapiro
Publisher: Edward Elgar Publishing
ISBN: 1784714763
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
How do we incorporate analytical thinking into public policy decisions? Stuart Shapiro confronts this issue in Analysis and Public Policy by looking at various types of analysis, and discussing how they are used in regulatory policy-making in the US. By looking at the successes and failures of incorporating cost-benefit analysis, risk assessment, and environmental impact assessment, he draws broader lessons on its use, focusing on the interactions between analysis and political factors, legal structures and bureaucratic organizations as possible areas for reform. Utilizing empirical and qualitative research, Shapiro analyzes four different forms of analysis: cost-benefit analysis, risk assessment, environmental impact assessment, and impact analysis. After interviewing nearly fifty individuals who have served in high levels of government, and who have made countless regulatory policy decisions in their careers, Shapiro argues that advocates must become less ambitious and should craft requirements for simpler and clearer analysis. Such analysis, particularly if informed by public participation, can do a great deal to improve government decisions. As this book details the relationship between analysis and institutional factors such as politics, bureaucracy, and law, it is appropriate for a variety of readers, such as scholars of policy, students, scholars of regulation, and congressional and state legislative staff looking to create new analytical requirements.
Author: Martial Pasquier
Publisher: Routledge
ISBN: 1136504591
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
