Journal of Advertising (majalah). PDF Download
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Author: American Academy of Advertising
Publisher:
ISBN:
Category : Petroleum
Languages : en
Pages : 10955
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Book Description
Author: American Academy of Advertising
Publisher:
ISBN:
Category : Petroleum
Languages : en
Pages : 10955
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Book Description
Author: Advertising Research Foundation
Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages :
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Author: Academy of Marketing Science
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 25
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Book Description
Author: Patrick Rössler
Publisher:
ISBN: 9783830714309
Category :
Languages : en
Pages : 200
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Book Description
Author: Leonard Mogel
Publisher:
ISBN: 9781564400864
Category : Education
Languages : en
Pages : 226
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Book Description
Author: Miglena Sternadori
Publisher: John Wiley & Sons
ISBN: 111915152X
Category : Social Science
Languages : en
Pages : 495
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Book Description
A scholarly work examining the continuing evolution of the magazine—part of the popular Handbooks in Media and Communication series The Handbook of Magazine Studies is a wide-ranging study of the ways in which the political economy of magazines has dramatically shifted in recent years—and continues to do so at a rapid pace. Essays from emerging and established scholars explore the cultural function of magazine media in light of significant changes in content delivery, format, and audience. This volume integrates academic examination with pragmatic discussion to explore contemporary organizational practices, content, and cultural impact. Offering original research and fresh insights, thirty-six chapters provide a truly global perspective on the conceptual and historical foundations of magazines, their organizational cultures and narrative strategies, and their influences on society, identities, and lifestyle. The text addresses topics such as the role of advocacy in shaping and changing magazine identities, magazines and advertising in the digital age, gender and sexuality in magazines, and global magazine markets. Useful to scholars and educators alike, this book: Discusses media theory, academic research, and real-world organizational dynamics Presents essays from both emerging and established scholars in disciplines such as art, geography, and women’s studies Features in-depth case studies of magazines in international, national, and regional contexts Explores issues surrounding race, ethnicity, activism, and resistance Whether used as a reference, a supplementary text, or as a catalyst to spark new research, The Handbook of Magazine Studies is a valuable resource for students, educators, and scholars in fields of mass media, communication, and journalism.
Author: David Abrahamson
Publisher: Routledge
ISBN: 1317524527
Category : Language Arts & Disciplines
Languages : en
Pages : 998
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Book Description
Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.
Author: Neil Hopper Borden
Publisher:
ISBN:
Category : History
Languages : en
Pages : 508
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Book Description
Author: Algernon de Vivier Tassin
Publisher:
ISBN:
Category : American periodicals
Languages : en
Pages : 396
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Book Description
Author: Tawnya J. Adkins Covert
Publisher: Lexington Books
ISBN: 0739169262
Category : Social Science
Languages : en
Pages : 198
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Book Description
Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.
