Author: Stephen Burge
Publisher: Addison-Wesley Professional
ISBN: 0133478610
Category : Computers
Languages : en
Pages : 444
Book Description
Master Joomla! Hands-On, Step-by-Step, Using Easy, Practical Examples Today, millions of websites rely on Joomla!–from personal sites to those of huge organizations like General Electric, Porsche, and the United Nations. Now, using Joomla! 3, you too can create websites that are mobile-ready, responsive, flexible, powerful, and secure–even if you’re an absolute beginner. In Joomla!® 3 Explained, top Joomla! trainer Stephen Burge teaches you everything you need to know. Burge has taught thousands of Joomla! newcomers and thousands more who’ve experimented with Joomla! but haven’t mastered it yet. Nobody knows more about guiding you up the Joomla! learning curve. You’ll master Joomla! 3 hands-on, through a complete case study, crystal-clear visuals, simple explanations, and on-target analogies, all extensively tested with real Joomla! beginners. Burge walks you through installing Joomla! 3, planning sites that are easy to use and manage, adding content, and incorporating powerful site features without programming. Finally, Burge shows you how to run your site securely and efficiently, no matter how big or popular it becomes!
Joomla!® 3 Explained
Author: Stephen Burge
Publisher: Addison-Wesley Professional
ISBN: 0133478610
Category : Computers
Languages : en
Pages : 444
Book Description
Master Joomla! Hands-On, Step-by-Step, Using Easy, Practical Examples Today, millions of websites rely on Joomla!–from personal sites to those of huge organizations like General Electric, Porsche, and the United Nations. Now, using Joomla! 3, you too can create websites that are mobile-ready, responsive, flexible, powerful, and secure–even if you’re an absolute beginner. In Joomla!® 3 Explained, top Joomla! trainer Stephen Burge teaches you everything you need to know. Burge has taught thousands of Joomla! newcomers and thousands more who’ve experimented with Joomla! but haven’t mastered it yet. Nobody knows more about guiding you up the Joomla! learning curve. You’ll master Joomla! 3 hands-on, through a complete case study, crystal-clear visuals, simple explanations, and on-target analogies, all extensively tested with real Joomla! beginners. Burge walks you through installing Joomla! 3, planning sites that are easy to use and manage, adding content, and incorporating powerful site features without programming. Finally, Burge shows you how to run your site securely and efficiently, no matter how big or popular it becomes!
Publisher: Addison-Wesley Professional
ISBN: 0133478610
Category : Computers
Languages : en
Pages : 444
Book Description
Master Joomla! Hands-On, Step-by-Step, Using Easy, Practical Examples Today, millions of websites rely on Joomla!–from personal sites to those of huge organizations like General Electric, Porsche, and the United Nations. Now, using Joomla! 3, you too can create websites that are mobile-ready, responsive, flexible, powerful, and secure–even if you’re an absolute beginner. In Joomla!® 3 Explained, top Joomla! trainer Stephen Burge teaches you everything you need to know. Burge has taught thousands of Joomla! newcomers and thousands more who’ve experimented with Joomla! but haven’t mastered it yet. Nobody knows more about guiding you up the Joomla! learning curve. You’ll master Joomla! 3 hands-on, through a complete case study, crystal-clear visuals, simple explanations, and on-target analogies, all extensively tested with real Joomla! beginners. Burge walks you through installing Joomla! 3, planning sites that are easy to use and manage, adding content, and incorporating powerful site features without programming. Finally, Burge shows you how to run your site securely and efficiently, no matter how big or popular it becomes!
Building Websites with Joomla! 3
Author: Ak Shehu
Publisher: Partridge Publishing Singapore
ISBN: 1482881233
Category : Computers
Languages : en
Pages : 121
Book Description
Who should read this book? Students and young entrepreneurs Individuals wanting to learn Joomla! to develop their websites Business owners or employees responsible for their companys website Web designers looking to expand their service offerings by providing Joomla! sites Web professionals looking to save time by learning from Joomla! This book is aimed at anyone who wants to build and maintain an impressive website. For those who are familiar with Joomla!, this book will help you improve the skills and knowledge you may already have of creating Joomla! websites. Even if you are a beginner at Joomla!, just follow instructions as described in the book, and trust me, you wont have any difficulty understanding the concept of building impressive and high-quality websites with Joomla!. Why choose Joomla! website development? Because you do not need to have any technical knowledge or experience in website design to create Joomla! websites. The learning curve is minimal once you master some basic skills. Building and maintaining impressive and high-quality websites are easy with Joomla! Joomla! makes it easy to manage and update content. Once a Joomla! website is set up, it is easy to add new web pages, edit old web pages, link new web pages to menus, and upload pictures and videos. With this book, it doesnt matter if you are a nontechnical person simply looking for a way to create a fast and quality website. Joomla! is the option. There are more than 626,007 Joomla! forum members and over 7,500 extensions listed in the Joomla! Extension Directory available for you to extend the functionality of your website. Here are some of the great things you can do with Joomla!: Small business websites School websites and online quiz systems Community-based portals E-commerce and online reservations Corporate websites or portals Hospital management system Shipment tracking system Online magazines, newspapers, and publications Government applications and many more Freedom is what you get when you learn Joomla! because it empowers you with the necessary website development skills to be self-employed.
Publisher: Partridge Publishing Singapore
ISBN: 1482881233
Category : Computers
Languages : en
Pages : 121
Book Description
Who should read this book? Students and young entrepreneurs Individuals wanting to learn Joomla! to develop their websites Business owners or employees responsible for their companys website Web designers looking to expand their service offerings by providing Joomla! sites Web professionals looking to save time by learning from Joomla! This book is aimed at anyone who wants to build and maintain an impressive website. For those who are familiar with Joomla!, this book will help you improve the skills and knowledge you may already have of creating Joomla! websites. Even if you are a beginner at Joomla!, just follow instructions as described in the book, and trust me, you wont have any difficulty understanding the concept of building impressive and high-quality websites with Joomla!. Why choose Joomla! website development? Because you do not need to have any technical knowledge or experience in website design to create Joomla! websites. The learning curve is minimal once you master some basic skills. Building and maintaining impressive and high-quality websites are easy with Joomla! Joomla! makes it easy to manage and update content. Once a Joomla! website is set up, it is easy to add new web pages, edit old web pages, link new web pages to menus, and upload pictures and videos. With this book, it doesnt matter if you are a nontechnical person simply looking for a way to create a fast and quality website. Joomla! is the option. There are more than 626,007 Joomla! forum members and over 7,500 extensions listed in the Joomla! Extension Directory available for you to extend the functionality of your website. Here are some of the great things you can do with Joomla!: Small business websites School websites and online quiz systems Community-based portals E-commerce and online reservations Corporate websites or portals Hospital management system Shipment tracking system Online magazines, newspapers, and publications Government applications and many more Freedom is what you get when you learn Joomla! because it empowers you with the necessary website development skills to be self-employed.
Joomla! 24-Hour Trainer
Author: Jen Kramer
Publisher: John Wiley & Sons
ISBN: 0470928336
Category : Computers
Languages : en
Pages : 410
Book Description
Provides instructions for building a Joomla! website, covering such topics as purchasing a domain name, installing Joomla!, menu options, choosing and installing templates, adding extensions, creating and editing users, search engine optimization, and managing backups --
Publisher: John Wiley & Sons
ISBN: 0470928336
Category : Computers
Languages : en
Pages : 410
Book Description
Provides instructions for building a Joomla! website, covering such topics as purchasing a domain name, installing Joomla!, menu options, choosing and installing templates, adding extensions, creating and editing users, search engine optimization, and managing backups --
Daily Graphic
Author: Ransford Tetteh
Publisher: Graphic Communications Group
ISBN:
Category :
Languages : en
Pages : 48
Book Description
Publisher: Graphic Communications Group
ISBN:
Category :
Languages : en
Pages : 48
Book Description
Intelligent Interactive Multimedia Systems and Services
Author: G.A. Tsihrintzis
Publisher: IOS Press
ISBN: 1614992622
Category : Computers
Languages : en
Pages : 368
Book Description
At a time when computers are more widespread than ever, intelligent interactive systems have become a necessity. The term ‘multimedia systems’ refers to the coordinated storage, processing, transmission and retrieval of multiple forms of information, such as audio, image, video, animation, graphics and text. The growth of multimedia services has been exponential, as technological progress keeps up with the consumer’s need for content. The solution of 'one fits all' is no longer appropriate for the wide ranges of users with various backgrounds and needs, so one important goal of many intelligent interactive systems is dynamic personalization and adaptivity to users. This book presents 37 papers summarizing the work and new research results presented at the 6th International Conference on Intelligent Interactive Multimedia Systems and Services (KES-IIMSS2013), held in Sesimbra, Portugal, in June 2013. The conference series focuses on research in the fields of intelligent interactive multimedia systems and services and provides an internationally respected forum for scientific research in related technologies and applications.
Publisher: IOS Press
ISBN: 1614992622
Category : Computers
Languages : en
Pages : 368
Book Description
At a time when computers are more widespread than ever, intelligent interactive systems have become a necessity. The term ‘multimedia systems’ refers to the coordinated storage, processing, transmission and retrieval of multiple forms of information, such as audio, image, video, animation, graphics and text. The growth of multimedia services has been exponential, as technological progress keeps up with the consumer’s need for content. The solution of 'one fits all' is no longer appropriate for the wide ranges of users with various backgrounds and needs, so one important goal of many intelligent interactive systems is dynamic personalization and adaptivity to users. This book presents 37 papers summarizing the work and new research results presented at the 6th International Conference on Intelligent Interactive Multimedia Systems and Services (KES-IIMSS2013), held in Sesimbra, Portugal, in June 2013. The conference series focuses on research in the fields of intelligent interactive multimedia systems and services and provides an internationally respected forum for scientific research in related technologies and applications.
Microsoft Azure Essentials - Fundamentals of Azure
Author: Michael Collier
Publisher: Microsoft Press
ISBN: 0735697302
Category : Computers
Languages : en
Pages : 400
Book Description
Microsoft Azure Essentials from Microsoft Press is a series of free ebooks designed to help you advance your technical skills with Microsoft Azure. The first ebook in the series, Microsoft Azure Essentials: Fundamentals of Azure, introduces developers and IT professionals to the wide range of capabilities in Azure. The authors - both Microsoft MVPs in Azure - present both conceptual and how-to content for key areas, including: Azure Websites and Azure Cloud Services Azure Virtual Machines Azure Storage Azure Virtual Networks Databases Azure Active Directory Management tools Business scenarios Watch Microsoft Press’s blog and Twitter (@MicrosoftPress) to learn about other free ebooks in the “Microsoft Azure Essentials” series.
Publisher: Microsoft Press
ISBN: 0735697302
Category : Computers
Languages : en
Pages : 400
Book Description
Microsoft Azure Essentials from Microsoft Press is a series of free ebooks designed to help you advance your technical skills with Microsoft Azure. The first ebook in the series, Microsoft Azure Essentials: Fundamentals of Azure, introduces developers and IT professionals to the wide range of capabilities in Azure. The authors - both Microsoft MVPs in Azure - present both conceptual and how-to content for key areas, including: Azure Websites and Azure Cloud Services Azure Virtual Machines Azure Storage Azure Virtual Networks Databases Azure Active Directory Management tools Business scenarios Watch Microsoft Press’s blog and Twitter (@MicrosoftPress) to learn about other free ebooks in the “Microsoft Azure Essentials” series.
Joomla! 1.6
Author: Barrie M. North
Publisher: Pearson Education
ISBN: 0132673282
Category : Computers
Languages : en
Pages : 499
Book Description
The Best Easy-to-Use Guide to Joomla!™−The World’s #1 Open Source Content Management System If you want to build sophisticated websites that can be easily edited and updated, you need to master Joomla. Now there’s an easy-to-read, easy-to-use guide to Joomla for every site manager, administrator, and developer. Leading Joomla consultant Barrie North covers all you need to get results: installation, administration, site organization, template development, content updates, and a whole lot more. You’ll find tips, tricks, and troubleshooting solutions, as well as three start-to-finish case studies. New to Joomla? No problem! This book starts with the simplest design and system concepts, and builds your expertise step-by-step. You’ll rapidly master Joomla’s power, even if you have no content management, scripting, or CSS expertise. Experienced with Joomla? You’ll turn to this book constantly for its authoritative, plain-English, example-rich Joomla 1.6 reference content. • Understand content management, what Joomla does, and how its components fit together • Build Joomla sites from scratch and systematically customize them to your needs • Create modern, pure CSS Joomla 1.6 templates using popular grid frameworks • Use Joomla 1.6’s nested categories to organize content and articles • Create dynamic pages and effective navigation • Work with Joomla modules and components • Learn how to optimize your Joomla sites for search engines • Follow three start-to-finish case studies: building a school website, a small business site, and a blog • Identify the most valuable Joomla extensions and add-ons: find them and use them
Publisher: Pearson Education
ISBN: 0132673282
Category : Computers
Languages : en
Pages : 499
Book Description
The Best Easy-to-Use Guide to Joomla!™−The World’s #1 Open Source Content Management System If you want to build sophisticated websites that can be easily edited and updated, you need to master Joomla. Now there’s an easy-to-read, easy-to-use guide to Joomla for every site manager, administrator, and developer. Leading Joomla consultant Barrie North covers all you need to get results: installation, administration, site organization, template development, content updates, and a whole lot more. You’ll find tips, tricks, and troubleshooting solutions, as well as three start-to-finish case studies. New to Joomla? No problem! This book starts with the simplest design and system concepts, and builds your expertise step-by-step. You’ll rapidly master Joomla’s power, even if you have no content management, scripting, or CSS expertise. Experienced with Joomla? You’ll turn to this book constantly for its authoritative, plain-English, example-rich Joomla 1.6 reference content. • Understand content management, what Joomla does, and how its components fit together • Build Joomla sites from scratch and systematically customize them to your needs • Create modern, pure CSS Joomla 1.6 templates using popular grid frameworks • Use Joomla 1.6’s nested categories to organize content and articles • Create dynamic pages and effective navigation • Work with Joomla modules and components • Learn how to optimize your Joomla sites for search engines • Follow three start-to-finish case studies: building a school website, a small business site, and a blog • Identify the most valuable Joomla extensions and add-ons: find them and use them
Joomla! Start to Finish
Author: Jen Kramer
Publisher: John Wiley & Sons
ISBN: 047095258X
Category : Computers
Languages : en
Pages : 386
Book Description
Everything you need to know to plan and maintain a Joomla! site Joomla! offers powerful functionality and ease of configuration, making it an immensely popular open source content management system. However, far more than simply downloading and installing Joomla! is required in order to create a dynamic web site. This book walks you through the critical steps that must be taken in the planning process prior to establishing a Joomla! site. Joomla! expert Jen Kramer reviews essential questions that need to be asked of a client, discusses technical solutions to a variety of challenges, and explains how a site structure should be organized. Topics Covered: I Want a Web Site and I Want It Blue — How Much Will That Cost? Choosing the Right Technologies to Solve the Business Problem Downloading and Installing Joomla! A Brief Tour of the Joomla! Administration Interface Creating and Configuring Menus Installing and Configuring Modules That Come with Joomla Components That Come with Joomla! Plug-Ins That Come with Joomla! Adding Extensions to Joomla! Home Page Tips and Tricks Custom Templates Advanced Template and CSS Tricks Site Maintenance and Training Once the groundwork has been laid, you'll discover how to host and install Joomla!, and upgrade and maintain your Joomla! site. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Publisher: John Wiley & Sons
ISBN: 047095258X
Category : Computers
Languages : en
Pages : 386
Book Description
Everything you need to know to plan and maintain a Joomla! site Joomla! offers powerful functionality and ease of configuration, making it an immensely popular open source content management system. However, far more than simply downloading and installing Joomla! is required in order to create a dynamic web site. This book walks you through the critical steps that must be taken in the planning process prior to establishing a Joomla! site. Joomla! expert Jen Kramer reviews essential questions that need to be asked of a client, discusses technical solutions to a variety of challenges, and explains how a site structure should be organized. Topics Covered: I Want a Web Site and I Want It Blue — How Much Will That Cost? Choosing the Right Technologies to Solve the Business Problem Downloading and Installing Joomla! A Brief Tour of the Joomla! Administration Interface Creating and Configuring Menus Installing and Configuring Modules That Come with Joomla Components That Come with Joomla! Plug-Ins That Come with Joomla! Adding Extensions to Joomla! Home Page Tips and Tricks Custom Templates Advanced Template and CSS Tricks Site Maintenance and Training Once the groundwork has been laid, you'll discover how to host and install Joomla!, and upgrade and maintain your Joomla! site. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
The Official Joomla! Book
Author: Jennifer Marriott
Publisher: Addison-Wesley
ISBN: 0132978954
Category : Computers
Languages : en
Pages : 678
Book Description
“Joomla! is about allowing ordinary people to do extraordinary things, and that is exactly what the authors of this book do for its readers. . . . I present this book for your pleasure. It begins with how we began and takes you on a journey through which you can be empowered to reach the world.” –From the Foreword to the First Edition by Andrew Eddie, cofounder, Joomla! The Official Joomla!® Book, Second Edition, is the authoritative and comprehensive Joomla! reference for every administrator, developer, designer, and content manager. Distilling the unsurpassed experience of two long-time Joomla! contributors, it teaches exactly what you need to know, through practical example sites and crystal-clear explanations. If you’re new to Joomla!, you’ll learn how to quickly create usable, effective sites. If you’re an experienced Joomla! user, you’ll learn how to make your sites more flexible, feature-rich, visually attractive, and useful, taking full advantage of the features in Joomla! 3 and Joomla! 2.5. And whether new or experienced, you’ll learn how Joomla! really works, so you can fully leverage its power whenever you’re ready. You’ll also get to know the Joomla! community by hearing from seventeen community members through in-depth interviews, and you’ll learn how to participate in the Joomla! project in ways that make sense for you. The Official Joomla!® Book, Second Edition, covers everything from installation to usability, templates to extensions. The authors explain each key concept conversationally, helping you learn to help yourself and confidently gain control over Joomla! and the sites you build with it. They also present chapter-length application case studies for business, non-profits, and education. You will learn how to Plan sites effectively before you start building them Create production sites quickly while avoiding common mistakes Install and configure Joomla! for maximum efficiency Create and edit content for your Joomla! site Customize and work with Joomla! templates and create a basic template Work with extensions: components, modules, plugins, and languages Efficiently administer Joomla! sites Maintain Joomla! sites, including making back ups and managing upgrades and migrations between versions Participate in the Joomla! community as a user and contributor
Publisher: Addison-Wesley
ISBN: 0132978954
Category : Computers
Languages : en
Pages : 678
Book Description
“Joomla! is about allowing ordinary people to do extraordinary things, and that is exactly what the authors of this book do for its readers. . . . I present this book for your pleasure. It begins with how we began and takes you on a journey through which you can be empowered to reach the world.” –From the Foreword to the First Edition by Andrew Eddie, cofounder, Joomla! The Official Joomla!® Book, Second Edition, is the authoritative and comprehensive Joomla! reference for every administrator, developer, designer, and content manager. Distilling the unsurpassed experience of two long-time Joomla! contributors, it teaches exactly what you need to know, through practical example sites and crystal-clear explanations. If you’re new to Joomla!, you’ll learn how to quickly create usable, effective sites. If you’re an experienced Joomla! user, you’ll learn how to make your sites more flexible, feature-rich, visually attractive, and useful, taking full advantage of the features in Joomla! 3 and Joomla! 2.5. And whether new or experienced, you’ll learn how Joomla! really works, so you can fully leverage its power whenever you’re ready. You’ll also get to know the Joomla! community by hearing from seventeen community members through in-depth interviews, and you’ll learn how to participate in the Joomla! project in ways that make sense for you. The Official Joomla!® Book, Second Edition, covers everything from installation to usability, templates to extensions. The authors explain each key concept conversationally, helping you learn to help yourself and confidently gain control over Joomla! and the sites you build with it. They also present chapter-length application case studies for business, non-profits, and education. You will learn how to Plan sites effectively before you start building them Create production sites quickly while avoiding common mistakes Install and configure Joomla! for maximum efficiency Create and edit content for your Joomla! site Customize and work with Joomla! templates and create a basic template Work with extensions: components, modules, plugins, and languages Efficiently administer Joomla! sites Maintain Joomla! sites, including making back ups and managing upgrades and migrations between versions Participate in the Joomla! community as a user and contributor
A Business Ecology Perspective on Community-Driven Open Source
Author: Markus Radits
Publisher: Linköping University Electronic Press
ISBN: 9176853055
Category :
Languages : en
Pages : 454
Book Description
This thesis approaches the phenomenon of open source software (OSS) from a managerial and organisational point of view. In a slightly narrower sense, this thesis studies commercialisation aspects around community-driven open source. The term ‘community-driven’ signifies open source projects that are managed, steered, and controlled by communities of volunteers, as opposed to those that are managed, steered, and controlled by single corporate sponsors. By adopting a business ecology perspective, this thesis places emphasis on the larger context within which the commercialisation of OSS is embedded (e.g., global and collaborative production regimes, ideological foundations, market characteristics, and diffuse boundary conditions). Because many business benefits arise as a consequence of the activities taking place in the communities and ecosystems around open source projects, a business ecology perspective may be a useful analytical guide for understanding the opportunities, challenges, and risks that firms face in commercializing OSS. There are two overarching themes guiding this thesis. The first theme concerns the challenges that firms face in commercialising community-driven open source. There is a tendency in the literature on business ecosystems and open source to emphasise the benefits, opportunities, and positive aspects of behaviour, at the expense of the challenges that firms face. However, business ecosystems are not only spaces of opportunity, they may also pose a variety of challenges that firms need to overcome in order to be successful. To help rectify this imbalance in the literature, the first theme particularly focuses on the challenges that firms face in commercialising community-driven open source. The underlying ambition is to facilitate a more balanced and holistic understanding of the collaborative and competitive dynamics in ecosystems around open source projects. The other theme concerns the complex intertwining of community engagement and profit-oriented venturing. As is acknowledged in the literature, the subject of firm-community interaction has become increasingly important because the survival, success, and sustainability of peer production communities has become of strategic relevance to many organisations. However, while many strategic benefits may arise as a consequence of firm-community interaction, there is a lack of research studying how the value-creating logics of firm–community interaction are embedded within the bigger picture in which they occur. Bearing this bigger picture in mind, this thesis explores the intertwining of volunteer community engagement and profit-oriented venturing by focusing on four aspects that are theorised in the literature: reinforcement, complementarity, synergy, and reciprocity. This thesis is designed as a qualitative exploratory single-case study. The empirical case is Joomla, a popular open source content management system. In a nutshell, the Joomla case in this thesis comprises the interactions in the Joomla community and the commercial activities around the Joomla platform (e.g., web development, consulting, marketing, customisation, extensions). In order to achieve greater analytical depth, the business ecology perspective is complemented with ideas and propositions from other theoretical areas, such as stakeholder theory, community governance, organizational identity, motivation theory, pricing, and bundling. The findings show that the common challenges in commercialising community-driven open source revolve around nine distinct factors that roughly cluster into three domains: the ecosystem, the community, and the firm. In short, the domain of the ecosystem comprises the global operating environment, the pace of change, and the cannibalisation of ideas. The domain of the community comprises the platform policy, platform image, and the voluntary nature of the open source project. And finally, the domain of the firm comprises the blurring boundaries between private and professional lives, the difficulty of estimating costs, and firm dependencies. Based on these insights, a framework for analysing community-based value creation in business ecosystems is proposed. This framework integrates collective innovation, community engagement, and value capture into a unified model of value creation in contexts of firm–community interaction. Furthermore, the findings reveal demonstrable effects of reinforcement, complementarity, synergy, and reciprocity in the intertwining of volunteer community engagement and profit-oriented venturing. By showing that this intertwining can be strong in empirical cases where commercial activities are often implicitly assumed to be absent, this thesis provides a more nuanced understanding of firm involvement in the realm of open source. Based on the empirical and analytical insights, a number of further theoretical implications are discussed, such as the role of intersubjective trust in relation to the uncertainties that commercial actors face, an alternative way of classifying community types, the metaphor of superorganisms in the context of open source, issues pertaining to the well-being of community participants, and issues in relation to the transitioning of open source developers from a community-based to an entrepreneurial self-identity when commercialising an open source solution. Furthermore, this thesis builds on six sub-studies that make individual contributions of their own. In a broad sense, this thesis contributes to the literature streams on the commercialisation of OSS, the business value and strategic aspects of open source, the interrelationships between community forms of organising and entrepreneurial activities, and the nascent research on ecology perspectives on peer-production communities. A variety of opportunities for future research are highlighted. Denna avhandling undersöker fenomenet öppen källkod, ’open source’, ur ett lednings och styrningsperspektiv. Mer konkret studeras aspekter på kommersialisering av ett community-drivet open source projekt (OSS, open source software). Uttrycket ’community-drivet’ hänvisar till open source projekt som drivs och styrs av volontärgrupper, till skillnad från open source projekt som drivs och styrs av enskilda företag. Genom att tillämpa ett affärsekologiperspektiv fokuserar denna avhandling på det vidare sammanhang som karaktäriserar kommersialisering av OSS, såsom globala och kollaborativa produktionssystem, värderingarna öppenhet och samarbete, marknadsstrukturer, och diffusa organisationsgränser. Aktiviteterna i open source communityn och dess kringliggande ekosystem kan bidra till många fördelar för företag, och därför kan ett affärsekologiperspektiv vara en användbar analytisk lins för att förstå de möjligheter, utmaningar och risker som företag står inför när de kommersialiserar OSS. Två övergripande teman lyfts fram i denna avhandling. Det första temat handlar om de utmaningar som företag står inför när de kommersialiserar community-driven OSS. Det finns i litteraturen om affärsekologier och open source en tendens att betona fördelar, möjligheter och positiva aspekter på beteende på bekostnad av att undersöka utmaningar som företag står inför. Affärsekologier innebär dock inte enbart möjligheter för företag, utan kan också orsaka en rad utmaningar som företag behöver hantera för att lyckas. Med utgångspunkt i denna obalans i litteraturen fokuserar det första temat på de utmaningar med kommersialisering av community-driven OSS. Detta görs för att bidra till en mer balanserad och holistisk förståelse av den på samma gång kollaborativa och konkurrerande dynamiken i affärsekologin runt ett open source projekt. Det andra temat handlar om sammanflätningen (intertwining) mellan community-deltagande och vinstdrivande verksamhet. Såsom det framgår i litteraturen har frågan om samverkan mellan företag och communities blivit allt viktigare, eftersom communityernas överlevnad, framgång och hållbarhet har blivit strategiskt viktiga för många organisationer. Även om många strategiska fördelar kan uppstå som en följd av samverkan mellan företag och communities saknas forskning om hur värdeskapande uppstår i en vidare kontext. Med ett bredare perspektiv i åtanke undersöker denna avhandling sammanflätningen av frivilligt community-deltagande och en vinstdrivande verksamhet genom att fokusera på fyra aspekter av sammanflätning som förekommer i litteraturen: förstärkning, komplementaritet, synergi, och ömsesidighet. Denna avhandling är utformad som en kvalitativ utforskande fallstudie. Det empiriska fallet är Joomla, ett innehållshanteringssystem som bygger på open source. Inom ramen för avhandlingen undersöks fallet i termer av samspel inom Joomla-communityn och de kommersiella aktiviteterna som sker runt Joomla-plattformen (t.ex., webbutveckling, rådgivning, marknadsföring, anpassningar, och extensions). För att uppnå ett analytiskt djup kompletteras affärsekologiperspektivet med idéer och förslag från andra teoretiska områden, såsom intressentmodellen, community-styrning, företagsidentitet, motivationsteori, prissättning, och buntning. Resultaten visar att utmaningarna med kommersialisering av community-driven OSS kretsar kring nio olika faktorer som kan grupperas i tre områden: ekosystemet, communityn, och företaget. Ekosystemsfaktorerna innefattar den globala verksamma miljön, förändringshastigheten och kannibalisering av idéer. Community-faktorerna innefattar plattformspolicy, plattformsimage, och att deltagandet i open source projektet sker på frivillig basis. Slutligen innefattar företagsfaktorerna suddiga gränser mellan privatliv och arbetsliv, svårigheten att uppskatta kostnader samt beroendeförhållanden mellan företag. Baserat på dessa insikter föreslås en modell för att analysera communitybaserad värdeskapande i affärsekologier. Modellen integrerar kollektiv innovation, community-deltagande, och value capture i en holistisk modell för community-baserad värdeskapande i kontexten samverkan mellan företag och communities. Vidare beskrivs effekterna av sammanflätningen av frivilligt community-deltagande och vinstdrivande verksamhet i termer av förstärkning, komplementaritet, synergi, och ömsesidighet. Genom att visa att sammanflätningen av frivilligt community-deltagande och vinstdrivande verksamhet kan vara stark i fall där det ofta antas implicit att kommersiella aktiviteter inte förekommer ger denna avhandling en mer nyanserad förståelse av företags roll i kontexten open source. Baserat på empiriska och analytiska insikter diskuterar denna avhandling ett antal teoretiska konsekvenser, såsom rollen som intersubjektiv tillit spelar i förhållande till den ovisshet som kommersiella aktörer står inför, ett alternativt sätt att klassificera community-typer, metaforen superorganismer i kontexten open source, community-deltagares välbefinnande, samt hur open source utvecklare hanterar övergången från en community-baserad självidentitet till en entreprenöriell självidentitet vid kommersialisering av OSS. Dessutom ger de sex delstudier som avhandlingen bygger på egna bidrag som presenteras i respektive delstudie. I stora drag bidrar denna avhandling till litteraturen om kommersialisering av OSS, affärsmässiga och strategiska aspekter på open source, samspelet mellan community-driven entreprenörsverksamhet samt den framväxande forskning som använder ett affärsekologiperspektiv för att studera kollegial produktion baserad på allmännytta. En mängd olika möjligheter för framtida forskning lyfts fram.
Publisher: Linköping University Electronic Press
ISBN: 9176853055
Category :
Languages : en
Pages : 454
Book Description
This thesis approaches the phenomenon of open source software (OSS) from a managerial and organisational point of view. In a slightly narrower sense, this thesis studies commercialisation aspects around community-driven open source. The term ‘community-driven’ signifies open source projects that are managed, steered, and controlled by communities of volunteers, as opposed to those that are managed, steered, and controlled by single corporate sponsors. By adopting a business ecology perspective, this thesis places emphasis on the larger context within which the commercialisation of OSS is embedded (e.g., global and collaborative production regimes, ideological foundations, market characteristics, and diffuse boundary conditions). Because many business benefits arise as a consequence of the activities taking place in the communities and ecosystems around open source projects, a business ecology perspective may be a useful analytical guide for understanding the opportunities, challenges, and risks that firms face in commercializing OSS. There are two overarching themes guiding this thesis. The first theme concerns the challenges that firms face in commercialising community-driven open source. There is a tendency in the literature on business ecosystems and open source to emphasise the benefits, opportunities, and positive aspects of behaviour, at the expense of the challenges that firms face. However, business ecosystems are not only spaces of opportunity, they may also pose a variety of challenges that firms need to overcome in order to be successful. To help rectify this imbalance in the literature, the first theme particularly focuses on the challenges that firms face in commercialising community-driven open source. The underlying ambition is to facilitate a more balanced and holistic understanding of the collaborative and competitive dynamics in ecosystems around open source projects. The other theme concerns the complex intertwining of community engagement and profit-oriented venturing. As is acknowledged in the literature, the subject of firm-community interaction has become increasingly important because the survival, success, and sustainability of peer production communities has become of strategic relevance to many organisations. However, while many strategic benefits may arise as a consequence of firm-community interaction, there is a lack of research studying how the value-creating logics of firm–community interaction are embedded within the bigger picture in which they occur. Bearing this bigger picture in mind, this thesis explores the intertwining of volunteer community engagement and profit-oriented venturing by focusing on four aspects that are theorised in the literature: reinforcement, complementarity, synergy, and reciprocity. This thesis is designed as a qualitative exploratory single-case study. The empirical case is Joomla, a popular open source content management system. In a nutshell, the Joomla case in this thesis comprises the interactions in the Joomla community and the commercial activities around the Joomla platform (e.g., web development, consulting, marketing, customisation, extensions). In order to achieve greater analytical depth, the business ecology perspective is complemented with ideas and propositions from other theoretical areas, such as stakeholder theory, community governance, organizational identity, motivation theory, pricing, and bundling. The findings show that the common challenges in commercialising community-driven open source revolve around nine distinct factors that roughly cluster into three domains: the ecosystem, the community, and the firm. In short, the domain of the ecosystem comprises the global operating environment, the pace of change, and the cannibalisation of ideas. The domain of the community comprises the platform policy, platform image, and the voluntary nature of the open source project. And finally, the domain of the firm comprises the blurring boundaries between private and professional lives, the difficulty of estimating costs, and firm dependencies. Based on these insights, a framework for analysing community-based value creation in business ecosystems is proposed. This framework integrates collective innovation, community engagement, and value capture into a unified model of value creation in contexts of firm–community interaction. Furthermore, the findings reveal demonstrable effects of reinforcement, complementarity, synergy, and reciprocity in the intertwining of volunteer community engagement and profit-oriented venturing. By showing that this intertwining can be strong in empirical cases where commercial activities are often implicitly assumed to be absent, this thesis provides a more nuanced understanding of firm involvement in the realm of open source. Based on the empirical and analytical insights, a number of further theoretical implications are discussed, such as the role of intersubjective trust in relation to the uncertainties that commercial actors face, an alternative way of classifying community types, the metaphor of superorganisms in the context of open source, issues pertaining to the well-being of community participants, and issues in relation to the transitioning of open source developers from a community-based to an entrepreneurial self-identity when commercialising an open source solution. Furthermore, this thesis builds on six sub-studies that make individual contributions of their own. In a broad sense, this thesis contributes to the literature streams on the commercialisation of OSS, the business value and strategic aspects of open source, the interrelationships between community forms of organising and entrepreneurial activities, and the nascent research on ecology perspectives on peer-production communities. A variety of opportunities for future research are highlighted. Denna avhandling undersöker fenomenet öppen källkod, ’open source’, ur ett lednings och styrningsperspektiv. Mer konkret studeras aspekter på kommersialisering av ett community-drivet open source projekt (OSS, open source software). Uttrycket ’community-drivet’ hänvisar till open source projekt som drivs och styrs av volontärgrupper, till skillnad från open source projekt som drivs och styrs av enskilda företag. Genom att tillämpa ett affärsekologiperspektiv fokuserar denna avhandling på det vidare sammanhang som karaktäriserar kommersialisering av OSS, såsom globala och kollaborativa produktionssystem, värderingarna öppenhet och samarbete, marknadsstrukturer, och diffusa organisationsgränser. Aktiviteterna i open source communityn och dess kringliggande ekosystem kan bidra till många fördelar för företag, och därför kan ett affärsekologiperspektiv vara en användbar analytisk lins för att förstå de möjligheter, utmaningar och risker som företag står inför när de kommersialiserar OSS. Två övergripande teman lyfts fram i denna avhandling. Det första temat handlar om de utmaningar som företag står inför när de kommersialiserar community-driven OSS. Det finns i litteraturen om affärsekologier och open source en tendens att betona fördelar, möjligheter och positiva aspekter på beteende på bekostnad av att undersöka utmaningar som företag står inför. Affärsekologier innebär dock inte enbart möjligheter för företag, utan kan också orsaka en rad utmaningar som företag behöver hantera för att lyckas. Med utgångspunkt i denna obalans i litteraturen fokuserar det första temat på de utmaningar med kommersialisering av community-driven OSS. Detta görs för att bidra till en mer balanserad och holistisk förståelse av den på samma gång kollaborativa och konkurrerande dynamiken i affärsekologin runt ett open source projekt. Det andra temat handlar om sammanflätningen (intertwining) mellan community-deltagande och vinstdrivande verksamhet. Såsom det framgår i litteraturen har frågan om samverkan mellan företag och communities blivit allt viktigare, eftersom communityernas överlevnad, framgång och hållbarhet har blivit strategiskt viktiga för många organisationer. Även om många strategiska fördelar kan uppstå som en följd av samverkan mellan företag och communities saknas forskning om hur värdeskapande uppstår i en vidare kontext. Med ett bredare perspektiv i åtanke undersöker denna avhandling sammanflätningen av frivilligt community-deltagande och en vinstdrivande verksamhet genom att fokusera på fyra aspekter av sammanflätning som förekommer i litteraturen: förstärkning, komplementaritet, synergi, och ömsesidighet. Denna avhandling är utformad som en kvalitativ utforskande fallstudie. Det empiriska fallet är Joomla, ett innehållshanteringssystem som bygger på open source. Inom ramen för avhandlingen undersöks fallet i termer av samspel inom Joomla-communityn och de kommersiella aktiviteterna som sker runt Joomla-plattformen (t.ex., webbutveckling, rådgivning, marknadsföring, anpassningar, och extensions). För att uppnå ett analytiskt djup kompletteras affärsekologiperspektivet med idéer och förslag från andra teoretiska områden, såsom intressentmodellen, community-styrning, företagsidentitet, motivationsteori, prissättning, och buntning. Resultaten visar att utmaningarna med kommersialisering av community-driven OSS kretsar kring nio olika faktorer som kan grupperas i tre områden: ekosystemet, communityn, och företaget. Ekosystemsfaktorerna innefattar den globala verksamma miljön, förändringshastigheten och kannibalisering av idéer. Community-faktorerna innefattar plattformspolicy, plattformsimage, och att deltagandet i open source projektet sker på frivillig basis. Slutligen innefattar företagsfaktorerna suddiga gränser mellan privatliv och arbetsliv, svårigheten att uppskatta kostnader samt beroendeförhållanden mellan företag. Baserat på dessa insikter föreslås en modell för att analysera communitybaserad värdeskapande i affärsekologier. Modellen integrerar kollektiv innovation, community-deltagande, och value capture i en holistisk modell för community-baserad värdeskapande i kontexten samverkan mellan företag och communities. Vidare beskrivs effekterna av sammanflätningen av frivilligt community-deltagande och vinstdrivande verksamhet i termer av förstärkning, komplementaritet, synergi, och ömsesidighet. Genom att visa att sammanflätningen av frivilligt community-deltagande och vinstdrivande verksamhet kan vara stark i fall där det ofta antas implicit att kommersiella aktiviteter inte förekommer ger denna avhandling en mer nyanserad förståelse av företags roll i kontexten open source. Baserat på empiriska och analytiska insikter diskuterar denna avhandling ett antal teoretiska konsekvenser, såsom rollen som intersubjektiv tillit spelar i förhållande till den ovisshet som kommersiella aktörer står inför, ett alternativt sätt att klassificera community-typer, metaforen superorganismer i kontexten open source, community-deltagares välbefinnande, samt hur open source utvecklare hanterar övergången från en community-baserad självidentitet till en entreprenöriell självidentitet vid kommersialisering av OSS. Dessutom ger de sex delstudier som avhandlingen bygger på egna bidrag som presenteras i respektive delstudie. I stora drag bidrar denna avhandling till litteraturen om kommersialisering av OSS, affärsmässiga och strategiska aspekter på open source, samspelet mellan community-driven entreprenörsverksamhet samt den framväxande forskning som använder ett affärsekologiperspektiv för att studera kollegial produktion baserad på allmännytta. En mängd olika möjligheter för framtida forskning lyfts fram.