Japanese Influence on American Children's Television PDF Download
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Author: Gina O’Melia
Publisher: Springer
ISBN: 3030174166
Category : Social Science
Languages : en
Pages : 253
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Book Description
Japanese Influence on American Children’s Television examines the gradual, yet dramatic, transformation of Saturday morning children’s programming from being rooted in American traditions and popular culture to reflecting Japanese popular culture. In this modern era of globalization and global media/cultural convergence, the book brings to light an often overlooked phenomenon of the gradual integration of narrative and character conventions borrowed from Japanese storytelling into American children’s media. The book begins with a brief history of Saturday morning in the United States from its earliest years, and the interaction between American and Japanese popular media during this time period. It then moves onto reviewing the dramatic shift that occurred within the Saturday morning block through both an overview of the transitional decades as well as an in-depth analysis of the transformative ascent of the shows Mighty Morphin Power Rangers, Pokémon, and Yu-Gi-Oh!.
Author: Gina O’Melia
Publisher: Springer
ISBN: 3030174166
Category : Social Science
Languages : en
Pages : 253
Get Book Here
Book Description
Japanese Influence on American Children’s Television examines the gradual, yet dramatic, transformation of Saturday morning children’s programming from being rooted in American traditions and popular culture to reflecting Japanese popular culture. In this modern era of globalization and global media/cultural convergence, the book brings to light an often overlooked phenomenon of the gradual integration of narrative and character conventions borrowed from Japanese storytelling into American children’s media. The book begins with a brief history of Saturday morning in the United States from its earliest years, and the interaction between American and Japanese popular media during this time period. It then moves onto reviewing the dramatic shift that occurred within the Saturday morning block through both an overview of the transitional decades as well as an in-depth analysis of the transformative ascent of the shows Mighty Morphin Power Rangers, Pokémon, and Yu-Gi-Oh!.
Author: Jonathan Clements
Publisher: Bloomsbury Publishing
ISBN: 1839025131
Category : Performing Arts
Languages : en
Pages : 457
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Book Description
Japanese animation is at the nexus of an international multimedia industry worth over $23.6 billion a year, linked to everything from manga to computer games, Pokémon and plushies. In this comprehensive guide, Jonathan Clements chronicles the production and reception history of the entire medium, from a handful of hobbyists in the 1910s to the Oscar-winning Spirited Away and beyond. Exploring the cultural and technological developments of the past century, Clements addresses how anime's history has been written by Japanese scholars, and covers previously neglected topics such as wartime instructional animation and work-for-hire for American clients. Founded on the testimonies of industry professionals, and drawing on a myriad of Japanese-language documents, memoirs and books, Anime: A History illuminates the anime business from the inside – investigating its innovators, its unsung heroes and its controversies. This new edition has been updated and revised throughout, with full colour illustrations and three new chapters on anime's fortunes among Chinese audiences and subcontractors, 21st century trends in 'otaku economics', and the huge transformations brought about by the rise of global streaming technology.
Author: Marieke de Mooij
Publisher: SAGE
ISBN: 1452236232
Category : Business & Economics
Languages : en
Pages : 425
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Book Description
The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow's marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition's discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.
Author:
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 1000
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Book Description
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 748
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Book Description
Author: Marieke K. de Mooij
Publisher: SAGE
ISBN: 1412914760
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Praise for the First Edition `Marieke de Mooij′s insightful book on the cultural similarities and differences that exist among consumers in the global market place makes for fascinating reading ... Numerous examples abound throughout the text′ - Choice The Second Edition of this bestselling textbook explores cultural differences and similarities and shows how to apply this knowledge to the management of global branding and marketing communications. New to this edition: - Topics including culture and the media, the internet and global public relations - Consumer behavior is more extensively covered - Consideration of culture′s consequences for various strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications - Twice as many illustrations -both recent and classic advertising examples have been added.
Author: Marieke de Mooij
Publisher: SAGE Publications
ISBN: 1483315452
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Author: Glen Creeber
Publisher: Bloomsbury Publishing
ISBN: 1844578984
Category : Performing Arts
Languages : en
Pages : 257
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Book Description
Genre is central to understanding the industrial context and visual form of television. This new edition of the key textbook on television genre brings together leading international scholars to provide an accessible and comprehensive introduction to the debates, issues and concerns of the field. Structured in eleven sections, The Television Genre Book introduces the concept of 'genre' itself and how it has been understood in television studies, and then addresses the main televisual genres in turn: drama, soap opera, comedy, news, documentary, reality television, children's television, animation and popular entertainment. This third edition is illustrated throughout with case studies of classic and contemporary programming from each genre, ranging from The Simpsons to Buffy the Vampire Slayer and from Monty Python's Flying Circus to Who Wants to be a Millionaire?. It also features new case studies on contemporary shows, including The Only Way Is Essex, Homeland, Game of Thrones, Downton Abbey, Planet Earth, Grey's Anatomy and QVC, and new chapters covering topics such as constructed reality, travelogues, telefantasy, stand-up comedy, the panel show, 24-hour news, Netflix and video on demand.
Author: Debra L. Merskin
Publisher: SAGE Publications
ISBN: 1483375528
Category : Business & Economics
Languages : en
Pages : 2169
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Book Description
The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.
Author: Jason S. Yadao
Publisher: Penguin
ISBN: 1405384239
Category : Comics & Graphic Novels
Languages : en
Pages : 306
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Book Description
The Rough Guide to Manga is the ultimate handbook offering a comprehensive overview of one of the most fashionable genre's in today's popular culture. The guide features the manga story: from manga's twelfth-century roots to the rise of English-language manga with profiles of influential creators like Leiji Matsumoto and CLAMP as well as publishers to look out for. You'll find an overview of manga's unique styles, techniques and genres decoded as well as a canon of fifty must-read manga, including the iconic Astro Boy, global hits Fruits Basket and Battle Royale, plus less well-known works like Please Save My Earth. The Rough Guide to Manga demystifies unfamiliar terms and genres for newcomers whilst offering manga fans plenty of new recommendations including listings for manga magazines and websites along with a glossary of terms. Crammed with illustrations, and including a section on the anime connection, this is must-have Manga for beginners and enthusiasts alike.
