Author: Jack Trout
Publisher: McGraw Hill Professional
ISBN: 0071437940
Category : Business & Economics
Languages : en
Pages : 177

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Book Description
Publisher Description

Author: Jack Trout
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competition has become key to corporate survival. Marketing guru Jack Trout delivers a practical guide for businesses on developing powerful differentiation strategies.

Author: Al Ries
Publisher: McGraw Hill Professional
ISBN: 9780071371124
Category : Business & Economics
Languages : en
Pages : 228

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Book Description
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today

Author: Al Ries
Publisher: Plume Books
ISBN: 9780452264182
Category : Business & Economics
Languages : en
Pages : 244

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Book Description
From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.

Author: Jack Trout
Publisher: McGraw Hill Professional
ISBN: 0071369198
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

Author: Jack Trout
Publisher: John Wiley & Sons
ISBN: 111804536X
Category : Business & Economics
Languages : en
Pages : 278

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Book Description
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

Author: Al Ries
Publisher: McGraw Hill Professional
ISBN: 0071705872
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name • Build your strategy around your competition's weaknesses • Reposition a strong competitor and create a weak spot • Use your present position to its best advantage • Choose the best name for your product • Determine when-and why-less is more • Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Author: Al Ries
Publisher: Profile Books(GB)
ISBN: 9781861976109
Category : Marketing
Languages : en
Pages : 160

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Book Description
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

Author: Jack Trout
Publisher: McGraw Hill Professional
ISBN: 9780071373326
Category : Business & Economics
Languages : en
Pages : 232

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Book Description
Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation.

Author: Al Ries
Publisher: Plume Books
ISBN: 9780452267640
Category : Business & Economics
Languages : en
Pages : 231

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Book Description
America's top marketing strategists--and bestselling authors of Marketing Warfare--share the secret of how to market yourself. Full of real-life examples, shrewd analyses, and savvy advice, this fresh innovative book is for anyone who's ready to break out of the corporate pack and race down the homestretch for the winner's circle.