It's Not what You Sell, It's what You Stand for

It's Not what You Sell, It's what You Stand for PDF Author: Roy Spence
Publisher: Penguin
ISBN: 9781591842415
Category : Business & Economics
Languages : en
Pages : 338

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Book Description
A forefront advertising executive identifies the potential of a goal-oriented business strategy that focuses on an entire company, in a guide that shares his success stories with such companies as Wal-Mart and Southwest Airlines. 20,000 first printing.

It's Not what You Sell, It's what You Stand for

It's Not what You Sell, It's what You Stand for PDF Author: Roy Spence
Publisher: Penguin
ISBN: 9781591842415
Category : Business & Economics
Languages : en
Pages : 338

Get Book Here

Book Description
A forefront advertising executive identifies the potential of a goal-oriented business strategy that focuses on an entire company, in a guide that shares his success stories with such companies as Wal-Mart and Southwest Airlines. 20,000 first printing.

Summary: It's Not What You Sell, It's What You Stand For

Summary: It's Not What You Sell, It's What You Stand For PDF Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511021102
Category : Business & Economics
Languages : en
Pages : 44

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Book Description
The must-read summary of Roy Spence and Haley Rushing's book: "It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose". This complete summary of the ideas from Roy Spence and Haley Rushing's book "It's Not What You Sell, It's What You Stand For" shows that high-performing companies are not always the ones with the best strategy or innovation. Often, they are the ones that have a purpose beyond making money, one that drives them. In their book, the authors explain that purpose deserves just as much care and attention as other aspects, because it is purpose that engenders passion and gives clear goals. This summary will teach you the three fundamental business building blocks of purpose and suggests ways to align people’s talents and passions with their job as well as how to look at every decision, big and small with your purpose in mind. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "It's Not What You Sell, It's What You Stand For" and discover the importance of having a purpose in your company.

It's Not What You Sell, It's What You Stand For

It's Not What You Sell, It's What You Stand For PDF Author: Roy M. Spence Jr.
Publisher: Penguin
ISBN: 1440697906
Category : Business & Economics
Languages : en
Pages : 338

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Book Description
Who is Roy Spence and what makes him the Pied Piper of Purpose? Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Walmart, the Clinton Global Initiative, and many others achieve greatness by getting them to obsess about one big idea: purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows. It's the secret to developing a more fulfilling work life as well as a healthier bottom line. Simply put, purpose is a definitive statement about the difference you are trying to make in the world. As Spence writes, "It's your reason for being that goes beyond making money, and it almost always results in making more money than you ever thought possible." It's not soft stuff, as some might scoff. Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high-performing organization. It deserves just as much attention as strategy, execution, and innovation. A real purpose can't just be words on a piece of paper. It has to get under the skin of every member of your organization like Southwest's purpose of democratizing the skies or Walmart's of saving people money so they can live better. If you get it right, your people will feel great about what they're doing, clear about their goals, and excited to get to work every morning. No organization is too big or too small, too niche or too mundane, to benefit from a clearly defined purpose. Spence and coauthor Haley Rushing share their insider insights and case studies to help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do. This book will force you to address some tough and profound questions: •What difference do we want to make in the world? •What do we really stand for? •Do we have purpose-based leaders in key roles? •Do our employees feel like what they do matters? •Would our customers miss us if we ceased to exist? •Do we bring our purpose to life everywhere we can both internally and externally? Spence's hard-won lessons will change the way you view your job, your business model, your leadership style, and your marketing. They will help you make money, make a difference, and with a little luck,make history.

People Don't Buy what You Sell

People Don't Buy what You Sell PDF Author: Martin Butler
Publisher:
ISBN: 9781852524975
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.

Your Stand Is Your Brand

Your Stand Is Your Brand PDF Author: Patrick Gentempo
Publisher: Hay House, Inc
ISBN: 1401965350
Category : Business & Economics
Languages : en
Pages : 194

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Book Description
A go-to guide for entrepreneurs to succeed by taking a clear stand and aligning their business with their values. What do I need to do? It's almost always the wrong question that an entrepreneur or a business leader asks when creativity seems to have been lost. When you're stuck and the journals and books you've been reading and going to the masterminds and conventions and seminars you've been attending haven't led to any breakthroughs. When your notepads full of "proven best practices" should have brought you to the next level but haven't. In this paradigm-shifting work, serial entrepreneur Patrick Gentempo explains why the primary question you need to ask as a business leader is "Who should we be?" While it makes sense and may sound pretty easy, it's actually one of the hardest questions an entrepreneur can ask no matter the scale of business they are running. In Your Stand Is Your Brand, you'll learn about: "Maximum Tension," the greatest barrier to entrepreneurial growth The 5-P Expansion Sequence, a tried-and-true model tracking the steps from Philosophy to Prosperity Digging into the soul of your business so it can find its transformative process for serious breakthroughs How to face the fire and embrace creative destruction. And much more This is not your typical business success book, it is a source of inspiration that will keep you reading and winning in transformative ways that aren't available to you right now. So, let's begin the process to revolutionize your business and your life.

The Giving Tree

The Giving Tree PDF Author: Shel Silverstein
Publisher: Harper Collins
ISBN: 0061965103
Category : Juvenile Fiction
Languages : en
Pages : 32

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Book Description
As The Giving Tree turns fifty, this timeless classic is available for the first time ever in ebook format. This digital edition allows young readers and lifelong fans to continue the legacy and love of a classic that will now reach an even wider audience. "Once there was a tree...and she loved a little boy." So begins a story of unforgettable perception, beautifully written and illustrated by the gifted and versatile Shel Silverstein. This moving parable for all ages offers a touching interpretation of the gift of giving and a serene acceptance of another's capacity to love in return. Every day the boy would come to the tree to eat her apples, swing from her branches, or slide down her trunk...and the tree was happy. But as the boy grew older he began to want more from the tree, and the tree gave and gave and gave. This is a tender story, touched with sadness, aglow with consolation. Shel Silverstein's incomparable career as a bestselling children's book author and illustrator began with Lafcadio, the Lion Who Shot Back. He is also the creator of picture books including A Giraffe and a Half, Who Wants a Cheap Rhinoceros?, The Missing Piece, The Missing Piece Meets the Big O, and the perennial favorite The Giving Tree, and of classic poetry collections such as Where the Sidewalk Ends, A Light in the Attic, Falling Up, Every Thing On It, Don't Bump the Glump!, and Runny Babbit. And don't miss the other Shel Silverstein ebooks, Where the Sidewalk Ends and A Light in the Attic!

It's Not You

It's Not You PDF Author: Sara Eckel
Publisher: Penguin
ISBN: 0399162879
Category : Family & Relationships
Languages : en
Pages : 210

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Book Description
“Why am I still single?” If you’re single and searching, there’s no end to other people’s explanations, excuses, and criticism explaining why you haven’t found a partner: “You’re too picky. Just find a good-enough guy and you’ll be fine.” “You’re too desperate. If men think you need them, they’ll run scared.” “You’re too independent. Smart, ambitious women always have a harder time finding mates.” “You have low self-esteem. You can’t love someone else until you’ve learned to love yourself.” “You’re too needy. You can’t be happy in a relationship until you’ve learned to be happy on your own.” Based on one of the most popular Modern Love columns of the last decade, Sara Eckel’s It’s Not You challenges these myths, encouraging singletons to stop picking apart their personalities and to start tapping into their own wisdom about who and what is right for them. Supported by the latest psychological and sociological research, as well as interviews with people who have experienced longtime singledom, Eckel creates a strong and empowering argument to understand and accept that there’s no one reason why you’re single—you just are.

It's Not Supposed to Be This Way

It's Not Supposed to Be This Way PDF Author: Lysa TerKeurst
Publisher: Thomas Nelson
ISBN: 0718039866
Category : Religion
Languages : en
Pages : 289

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Book Description
#1 NEW YORK TIMES BESTSELLER What do you do when God’s timing seems questionable, his lack of intervention hurtful, and his promises doubtful? Lysa TerKeurst unveils her heart amid shattering circumstances, inviting you to live assured when life doesn't turn out like you expected. Life often looks so very different than we hoped or expected. Some events may simply catch us off guard for a season, but others shatter us completely. We feel disappointed and disillusioned at best and overwhelmed and hopeless at worst. We quietly start to wonder about the reality of God’s goodness and why he allows us to suffer and experience grief and loss. Lysa TerKeurst understands this deeply. But after many tears, godly counseling, and prayerful seeking, she's also discovered that our disappointments can be the divine appointments our souls need to radically encounter God. In It's Not Supposed to Be This Way, Lysa invites us into her own journey of faith and, with grit, vulnerability, and honest humor, helps us to: Stop being pulled into the anxiety of disappointment by discovering how to better process unmet expectations and other painful situations. Train ourselves to recognize the three strategies of the enemy, so we can stand strong and persevere through unsettling relationships and uncertain outcomes. Discover the secret of being steadfast and not panicking when God actually does give us more than we can handle. Shift our suspicion that God is cruel or unfair to the biblical assurance that God is protecting and preparing us. Know how to encourage a friend and help her navigate hard realities with real help from God's truth, the Bible. Look for additional biblically based resources and devotionals from Lysa: Good Boundaries and Goodbyes Forgiving What You Can't Forget Uninvited You're Going to Make It Embraced Seeing Beautiful Again

Youtility

Youtility PDF Author: Jay Baer
Publisher: Penguin
ISBN: 1101633883
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Why I Stand

Why I Stand PDF Author: Jonathan Isaac
Publisher: DW Books
ISBN: 1956007091
Category : Biography & Autobiography
Languages : en
Pages : 144

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Book Description
Facing public criticism, peer hostility, and widespread disapproval, would you compromise your principles to blend in with the crowd, or would you stand for what you believe? On July 31, 2020, the Orlando Magic starting forward Jonathan Isaac was the lone NBA player not to kneel for the national anthem amid a league-wide demonstration in support of Black Lives Matter. Standing alone, knowing the scrutiny to come, Jonathan had a peace he at one time never could have imagined possible. In Why I Stand, Jonathan shares the journey of how—through a series of divine connections and a willingness to follow Christ—his fear and insecurity-driven life was transformed into one of confidence and purpose. From his childhood in the Bronx to his high school years in Florida, from rail-skinny freshman at FSU to top draft pick in the NBA, Jonathan uses his life story to illuminate the freedom and peace found in the love of Jesus Christ. More than the story of an NBA player’s transformation from man on the court to man of God, Why I Stand is a testament to His love, power, and grace that extends to us all. This book is a discovery that no matter your level of confidence today, God’s strength will develop in your weakness. That courage is found in trusting that God is greater than your fears. As Jonathan takes you through the experiences that drove his decisions, he offers insight and inspiration to help you to grow to a point where standing alone is better than not standing at all.