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Author: K. C. Dabas
Publisher: Ess Ess Publication
ISBN: 9788170005476
Category : Language Arts & Disciplines
Languages : en
Pages : 243
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Book Description
The book has been written with a view to raise awareness level of Library and information Professionals about the wonderful body of knowledge and opportunities and challenges posed by information technology and build confidence among them to play a proactive role in the service of the end-users in this insecure and unstable era. This book discusses in detail, many new and relevant issues being faced by the librarians and information scientists today. Such as; information/knowledge society, development of library management techniques in the light of automation, information/knowledge/ data and wisdom, information access, genesis of Internet, its capabilities, benefits and resources, internet libraries, the evolution of Intranet, its application and benefits, general philosophy of the evolution of CD-ROM networking, its requirements and benefits, DVD-ROM network and networking, non-CD-ROM/DVD optical storage solutions, appropriate technology for qualitative and sustainable librarianship, library computer network security, library network set-up for data availability, confidentiality and data integrity, digital collections, e-publishing, e-documents, and e-book, the digital initiatives in management of a library. All these topics are discussed in detail while presenting their resultant impact on Total Quality Management (TQM) and Marketing of library and information services. It is hoped that this book shall be of immense use as a reference tool for all librarians, information scientists, students of library science and information professionals."
Author: K. C. Dabas
Publisher: Ess Ess Publication
ISBN: 9788170005476
Category : Language Arts & Disciplines
Languages : en
Pages : 243
Get Book Here
Book Description
The book has been written with a view to raise awareness level of Library and information Professionals about the wonderful body of knowledge and opportunities and challenges posed by information technology and build confidence among them to play a proactive role in the service of the end-users in this insecure and unstable era. This book discusses in detail, many new and relevant issues being faced by the librarians and information scientists today. Such as; information/knowledge society, development of library management techniques in the light of automation, information/knowledge/ data and wisdom, information access, genesis of Internet, its capabilities, benefits and resources, internet libraries, the evolution of Intranet, its application and benefits, general philosophy of the evolution of CD-ROM networking, its requirements and benefits, DVD-ROM network and networking, non-CD-ROM/DVD optical storage solutions, appropriate technology for qualitative and sustainable librarianship, library computer network security, library network set-up for data availability, confidentiality and data integrity, digital collections, e-publishing, e-documents, and e-book, the digital initiatives in management of a library. All these topics are discussed in detail while presenting their resultant impact on Total Quality Management (TQM) and Marketing of library and information services. It is hoped that this book shall be of immense use as a reference tool for all librarians, information scientists, students of library science and information professionals."
Author: Réjean Savard
Publisher: Walter de Gruyter
ISBN: 3110962217
Category : Language Arts & Disciplines
Languages : en
Pages : 340
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Book Description
The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466673583
Category : Business & Economics
Languages : en
Pages : 2254
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Book Description
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Author: Samantha C. Helmick
Publisher: Rowman & Littlefield
ISBN: 1442243821
Category : Language Arts & Disciplines
Languages : en
Pages : 127
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Book Description
Snapchat, a new photo and video sharing mobile app logs over 400 million messages every day. Instagram, a similar mobile app boasts over 130 million users. And the 6-second video-making app Vine has skyrocketed to 40 million users within its first year. Discover how you can leverage the popularity of these new mobile social applications for your library by joining these social networks and creating engaging content. Learn how to encourage library patrons to create their own content and tag it with the library’s location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library. This practical handbook leads readers through the process of planning, creating, and sharing mobile social marketing content for their library, offering insight into the essentials of using mobile social marketing apps in the context of library engagement. Successfully advertise a new series of programs, promote traditional resources, and place a hand on the pulse of the library’s service community with steps included in this book including: How to Create a Teen Library Tumblr How to Use Snapchat for Library Social Media Marketing How to Provide Reader’s Advisory Through Instagram How to Use Instagram for Library Marketing How to Use Vine for Library Instruction How to Host a Library Contest for Twitter How to Create a Facebook Group for a Library Book Club
Author: Valentina E. Balas
Publisher: Springer Nature
ISBN: 3030326446
Category : Technology & Engineering
Languages : en
Pages : 618
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Book Description
This book covers all the emerging trends in artificial intelligence (AI) and the Internet of Things (IoT). The Internet of Things is a term that has been introduced in recent years to define devices that are able to connect and transfer data to other devices via the Internet. While IoT and sensors have the ability to harness large volumes of data, AI can learn patterns in the data and quickly extract insights in order to automate tasks for a variety of business benefits. Machine learning, an AI technology, brings the ability to automatically identify patterns and detect anomalies in the data that smart sensors and devices generate, and it can have significant advantages over traditional business intelligence tools for analyzing IoT data, including being able to make operational predictions up to 20 times earlier and with greater accuracy than threshold-based monitoring systems. Further, other AI technologies, such as speech recognition and computer vision can help extract insights from data that used to require human review. The powerful combination of AI and IoT technology is helping to avoid unplanned downtime, increase operating efficiency, enable new products and services, and enhance risk management.
Author: Kim H. Pries
Publisher: CRC Press
ISBN: 1439885109
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Finding ways to improve margins can be the difference between organizations that thrive and those that simply survive during times of economic uncertainty. Describing why cost reductions can be just as powerful as increases in revenue, Total Quality Management for Project Management explains how to integrate time-tested project management tools wit
Author: Irene Owens
Publisher: Psychology Press
ISBN: 9780789021434
Category : Language Arts & Disciplines
Languages : en
Pages : 274
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Book Description
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
Author:
Publisher:
ISBN:
Category : Information services
Languages : en
Pages : 240
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Book Description
Author: Linda S Katz
Publisher: Routledge
ISBN: 1136413723
Category : Language Arts & Disciplines
Languages : en
Pages : 267
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Book Description
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
Author: Paul John, P. Balasubramanian
Publisher: MJP Publisher
ISBN:
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Contents: 1. Introduction, 2. TQM and LIS Professionals, 3. Awareness of TQM among Library users and Professionals, 4. Profile of Manonmaniam Sundaranar University and Mahatma Gandhi University, 5. TQM and Demographic Characteristics of the Library Users and Professionals, 6. TQM Implementation - Findings, Suggestions and Conclusion, 7. Bibliography, 8. Index.
