Author:
Publisher:
ISBN:
Category : Peace
Languages : en
Pages : 92
Book Description
IPRA Newsletter
Author:
Publisher:
ISBN:
Category : Peace
Languages : en
Pages : 92
Book Description
Publisher:
ISBN:
Category : Peace
Languages : en
Pages : 92
Book Description
International Peace Research Newsletter
Author:
Publisher:
ISBN:
Category : International organization
Languages : en
Pages : 130
Book Description
Publisher:
ISBN:
Category : International organization
Languages : en
Pages : 130
Book Description
IPRA Bulletin
Author:
Publisher:
ISBN:
Category : Pragmatics
Languages : en
Pages : 100
Book Description
Publisher:
ISBN:
Category : Pragmatics
Languages : en
Pages : 100
Book Description
Public Relations
Author: Frank Jefkins
Publisher: Elsevier
ISBN: 1483183173
Category : Social Science
Languages : en
Pages : 287
Book Description
Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product's life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.
Publisher: Elsevier
ISBN: 1483183173
Category : Social Science
Languages : en
Pages : 287
Book Description
Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product's life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.
Advertising
Author: Frank Jefkins
Publisher: Elsevier
ISBN: 1483183181
Category : Social Science
Languages : en
Pages : 319
Book Description
Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.
Publisher: Elsevier
ISBN: 1483183181
Category : Social Science
Languages : en
Pages : 319
Book Description
Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.
The Evolution of International Security Studies
Author: Barry Buzan
Publisher: Cambridge University Press
ISBN: 0521872618
Category : History
Languages : en
Pages : 401
Book Description
The first intellectual history of International Security Studies since 1945, providing an unparalleled survey for students and scholars.
Publisher: Cambridge University Press
ISBN: 0521872618
Category : History
Languages : en
Pages : 401
Book Description
The first intellectual history of International Security Studies since 1945, providing an unparalleled survey for students and scholars.
Literacy in School and Society
Author: Elizabetta Zuanelli Sonino
Publisher: Springer Science & Business Media
ISBN: 1489909095
Category : Language Arts & Disciplines
Languages : en
Pages : 299
Book Description
The "function" and "notion" of literacy may be considered the keystone, a "filigree" principle underlying the educational, social, and cultural organiza tion of the societies of the twentieth century. It is therefore interesting to try to pinpoint the notion and its implications at the tum of the century by focusing the attention of scholars from various disciplines-sociolinguistics, psychology, psycholinguistics, and pedagogy-on the subject. This is the purpose of this volume, which originated from an inter disciplinary meeting on trends in and problems of research on early literacy through mother tongues and/or second languages, held in Venice under the auspices of the University of Venice, and in particular of the Seminario di Linguistica e di Didattica della Lingue and the Centro Linguistico Interfacolta, and the Municipality of Venice, together with UNESCO and AILA. A first far-reaching question touches on the role assigned to or fulfilled by mass "literacy" in modem society. The concept of literacy considered as a social achievement, an essential component in the process of education to be institutionally prompted and controlled, fluctuates between two opposite poles. A polemic-destructive view considers the notion and the educational "prac tices" connected with it as a potent instrument of social control, a tool for social reproduction and consensus. On the other side, a plurifunctional con structive view considers the acquisition and maintenance of different languages via educational institutions as a concrete possibility for the defense and main tenance of cultural pluralism and identity, be it social, ethnic, or religious.
Publisher: Springer Science & Business Media
ISBN: 1489909095
Category : Language Arts & Disciplines
Languages : en
Pages : 299
Book Description
The "function" and "notion" of literacy may be considered the keystone, a "filigree" principle underlying the educational, social, and cultural organiza tion of the societies of the twentieth century. It is therefore interesting to try to pinpoint the notion and its implications at the tum of the century by focusing the attention of scholars from various disciplines-sociolinguistics, psychology, psycholinguistics, and pedagogy-on the subject. This is the purpose of this volume, which originated from an inter disciplinary meeting on trends in and problems of research on early literacy through mother tongues and/or second languages, held in Venice under the auspices of the University of Venice, and in particular of the Seminario di Linguistica e di Didattica della Lingue and the Centro Linguistico Interfacolta, and the Municipality of Venice, together with UNESCO and AILA. A first far-reaching question touches on the role assigned to or fulfilled by mass "literacy" in modem society. The concept of literacy considered as a social achievement, an essential component in the process of education to be institutionally prompted and controlled, fluctuates between two opposite poles. A polemic-destructive view considers the notion and the educational "prac tices" connected with it as a potent instrument of social control, a tool for social reproduction and consensus. On the other side, a plurifunctional con structive view considers the acquisition and maintenance of different languages via educational institutions as a concrete possibility for the defense and main tenance of cultural pluralism and identity, be it social, ethnic, or religious.
Women and Peace
Author: Betty A. Reardon
Publisher: State University of New York Press
ISBN: 1438417020
Category : Social Science
Languages : en
Pages : 224
Book Description
Publisher: State University of New York Press
ISBN: 1438417020
Category : Social Science
Languages : en
Pages : 224
Book Description
Contemporary Conflict Resolution
Author: Oliver Ramsbotham
Publisher: John Wiley & Sons
ISBN: 1509557601
Category : Political Science
Languages : en
Pages : 585
Book Description
The indispensable guide to conflict resolution in a troubled world Conflict prevention and resolution, peacekeeping, and peacebuilding have never been more important as priorities on the global agenda. The wars in Ukraine and Gaza, and tensions between the major powers in what is now a multi-polar world, require new conflict resolution responses. The fifth edition of this hugely popular text offers a commanding overview of today’s changing conflict landscape and the latest developments and new ideas in the field. Fluently written in an easy-to-follow style, it guides readers carefully through the key concepts, issues and debates, evaluates successes and failures, and assesses the main challenges for conflict resolution today. Comprehensively updated and illustrated with new case studies, the fifth edition returns to its favoured twelve-chapter format. It remains the leading text for students of peace and security studies, conflict management and international politics, as well as policy-makers and those working in NGOs and think tanks.
Publisher: John Wiley & Sons
ISBN: 1509557601
Category : Political Science
Languages : en
Pages : 585
Book Description
The indispensable guide to conflict resolution in a troubled world Conflict prevention and resolution, peacekeeping, and peacebuilding have never been more important as priorities on the global agenda. The wars in Ukraine and Gaza, and tensions between the major powers in what is now a multi-polar world, require new conflict resolution responses. The fifth edition of this hugely popular text offers a commanding overview of today’s changing conflict landscape and the latest developments and new ideas in the field. Fluently written in an easy-to-follow style, it guides readers carefully through the key concepts, issues and debates, evaluates successes and failures, and assesses the main challenges for conflict resolution today. Comprehensively updated and illustrated with new case studies, the fifth edition returns to its favoured twelve-chapter format. It remains the leading text for students of peace and security studies, conflict management and international politics, as well as policy-makers and those working in NGOs and think tanks.
Public Relations in Britain
Author: Jacquie L'Etang
Publisher: Routledge
ISBN: 1135649758
Category : Business & Economics
Languages : en
Pages : 311
Book Description
In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.
Publisher: Routledge
ISBN: 1135649758
Category : Business & Economics
Languages : en
Pages : 311
Book Description
In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.