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Author: Adam Ritchie
Publisher: Taylor & Francis
ISBN: 1000593606
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life. Through tales of award-winning campaigns passionately told by their creator, readers learn how to apply invention at the beginning of the PR process and take away usable strategies and tactics. With PR under constant pressure to evolve, communications pioneer Adam Ritchie uncovers practitioners' aptitude for invention and empowers them to harness it. For PR professionals ready to rebel against taking a back seat to their counterparts in marketing and advertising, Invention in PR teaches them how to beat every other discipline to the punch by coming up with the product or service idea first. This guide will fire up professionals of all generations about what they can build. It will change the way experienced pros approach their jobs, and inspire students to break the rules in the best possible ways.
Author: Adam Ritchie
Publisher: Taylor & Francis
ISBN: 1000593606
Category : Business & Economics
Languages : en
Pages : 128
Get Book Here
Book Description
A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life. Through tales of award-winning campaigns passionately told by their creator, readers learn how to apply invention at the beginning of the PR process and take away usable strategies and tactics. With PR under constant pressure to evolve, communications pioneer Adam Ritchie uncovers practitioners' aptitude for invention and empowers them to harness it. For PR professionals ready to rebel against taking a back seat to their counterparts in marketing and advertising, Invention in PR teaches them how to beat every other discipline to the punch by coming up with the product or service idea first. This guide will fire up professionals of all generations about what they can build. It will change the way experienced pros approach their jobs, and inspire students to break the rules in the best possible ways.
Author: Mark Weiner
Publisher: Kogan Page Publishers
ISBN: 1398600415
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability. Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive attention and organizational investment. While "building buzz" or "breaking through the media clutter" may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on PR investment. Leaders assume that corporate communications and PR professionals already understand the fundamentals of business, and they expect an ability to contextualize PR objectives, outputs and outcomes in the language of business. PR Technology, Data and Insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these assets for improved PR performance over time, versus objectives and against competitors. Using case studies from industries as varied as financial services, technology, travel, automotive and more, along with best practice examples from Adobe, Mastercard, Southwest, Ford and other world class organizations, PR Technology, Data and Insights shows professional communicators how to optimize technology, lead with data, quantify PR's ability to convert public relations outputs to business outcomes, and deliver insights that empower executive decision-making.
Author: Andreas Reckwitz
Publisher: John Wiley & Sons
ISBN: 0745697070
Category : Social Science
Languages : en
Pages : 300
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Book Description
Contemporary society has seen an unprecedented rise in both the demand and the desire to be creative, to bring something new into the world. Once the reserve of artistic subcultures, creativity has now become a universal model for culture and an imperative in many parts of society. In this new book, cultural sociologist Andreas Reckwitz investigates how the ideal of creativity has grown into a major social force, from the art of the avant-garde and postmodernism to the ‘creative industries’ and the innovation economy, the psychology of creativity and self-growth, the media representation of creative stars, and the urban design of ‘creative cities’. Where creativity is often assumed to be a force for good, Reckwitz looks critically at how this imperative has developed from the 1970s to the present day. Though we may well perceive creativity as the realization of some natural and innate potential within us, it has rather to be understood within the structures of a very specific culture of the new in late modern society. The Invention of Creativity is a bold and refreshing counter to conventional wisdom that shows how our age is defined by radical and restrictive processes of social aestheticization. It will be of great interest to those working in a variety of disciplines, from cultural and social theory to art history and aesthetics.
Author: Eric Hobsbawm
Publisher: Cambridge University Press
ISBN: 9780521437738
Category : History
Languages : en
Pages : 332
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Book Description
This book explores examples of this process of invention and addresses the complex interaction of past and present in a fascinating study of ritual and symbolism.
Author: Nicolas Guilhot
Publisher: Columbia University Press
ISBN: 0231152671
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
The 1954 Conference on Theory, sponsored by the Rockefeller Foundation, featured a 'who's who' of scholars and practitioners debating what would become the foundations of international relations theory. Assembling his own team of experts, the editor revisits a seminal event in the discipline.
Author: Scott Lloyd DeWitt
Publisher: SUNY Press
ISBN: 9780791450390
Category : Language Arts & Disciplines
Languages : en
Pages : 304
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Book Description
A collection of instructional stories, research, and classroom applications for teachers who use computers in their writing instruction.
Author: Richard Peter McKeon
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 264
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Book Description
The essays of Richard McKeon have long circulated piecemeal among scholars who see him as the leading twentieth-century philosopher and historian of rhetoric. This volume brings together McKeon's seminal works in rhetoric and philosophy, and vividly demonstrates the basis for this extraordinary reputation.
Author: Adam B. Jaffe
Publisher: Princeton University Press
ISBN: 1400837340
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
The United States patent system has become sand rather than lubricant in the wheels of American progress. Such is the premise behind this provocative and timely book by two of the nation's leading experts on patents and economic innovation. Innovation and Its Discontents tells the story of how recent changes in patenting--an institutional process that was created to nurture innovation--have wreaked havoc on innovators, businesses, and economic productivity. Jaffe and Lerner, who have spent the past two decades studying the patent system, show how legal changes initiated in the 1980s converted the system from a stimulator of innovation to a creator of litigation and uncertainty that threatens the innovation process itself. In one telling vignette, Jaffe and Lerner cite a patent litigation campaign brought by a a semi-conductor chip designer that claims control of an entire category of computer memory chips. The firm's claims are based on a modest 15-year old invention, whose scope and influenced were broadened by secretly manipulating an industry-wide cooperative standard-setting body. Such cases are largely the result of two changes in the patent climate, Jaffe and Lerner contend. First, new laws have made it easier for businesses and inventors to secure patents on products of all kinds, and second, the laws have tilted the table to favor patent holders, no matter how tenuous their claims. After analyzing the economic incentives created by the current policies, Jaffe and Lerner suggest a three-pronged solution for restoring the patent system: create incentives to motivate parties who have information about the novelty of a patent; provide multiple levels of patent review; and replace juries with judges and special masters to preside over certain aspects of infringement cases. Well-argued and engagingly written, Innovation and Its Discontents offers a fresh approach for enhancing both the nation's creativity and its economic growth.
Author: Edward L. Bernays
Publisher: University of Oklahoma Press
ISBN: 0806189827
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author: Loïc Wacquant
Publisher: John Wiley & Sons
ISBN: 1509552197
Category : Social Science
Languages : en
Pages : 193
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Book Description
At century’s close, American social scientists, policy analysts, philanthropists and politicians became obsessed with a fearsome and mysterious new group said to be ravaging the ghetto: the urban “underclass.” Soon the scarecrow category and its demonic imagery were exported to the United Kingdom and continental Europe and agitated the international study of exclusion in the postindustrial metropolis. In this punchy book, Loïc Wacquant retraces the invention and metamorphoses of this racialized folk devil, from the structural conception of Swedish economist Gunnar Myrdal to the behavioral notion of Washington think-tank experts to the neo-ecological formulation of sociologist William Julius Wilson. He uncovers the springs of the sudden irruption, accelerated circulation, and abrupt evaporation of the “underclass” from public debate, and reflects on the implications for the social epistemology of urban marginality. What accounts for the “lemming effect” that drew a generation of scholars of race and poverty over a scientific cliff? What are the conditions for the formation and bursting of “conceptual speculative bubbles”? What is the role of think tanks, journalism, and politics in imposing “turnkey problematics” upon social researchers? What are the special quandaries posed by the naming of dispossessed and dishonored populations in scientific discourse and how can we reformulate the explosive question of “race” to avoid these troubles? Answering these questions constitutes an exacting exercise in epistemic reflexivity in the tradition of Bachelard, Canguilhem and Bourdieu, and it issues in a clarion call for social scientists to defend their intellectual autonomy against the encroachments of outside powers, be they state officials, the media, think tanks, or philanthropic organizations. Compact, meticulous and forcefully argued, this study in the politics of social science knowledge will be of great interest to students and scholars in sociology, anthropology, urban studies, ethnic studies, geography, intellectual history, the philosophy of science and public policy.
