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Author: Arthur W. Einstein, Jr.
Publisher: McFarland
ISBN: 0786456612
Category : Transportation
Languages : en
Pages : 283
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Book Description
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
Author: Arthur W. Einstein, Jr.
Publisher: McFarland
ISBN: 0786456612
Category : Transportation
Languages : en
Pages : 283
Get Book Here
Book Description
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
Author: Michael J Kollins
Publisher: SAE International
ISBN: 0768009014
Category : Technology & Engineering
Languages : en
Pages : 488
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Book Description
Pioneers of the U.S. Automobile Industry uses four separate volumes to explore the essential components that helped build the American automobile industry - the people, the companies and the designs. This volume uses more than 450 photos to help weave the story of the risk-takers who helped shape the automotive industry from the very beginning. Pioneers and companies covered in this edition include: Charles and Frank Duryea Studebaker The Pratt Family and the Elcar Motor Care Company Joseph Moon Russell Gardner Louis Clarke George Pierce and Charles Clifton Packard/Joy/Macauley and the Packard Motor Car Company Edwin Thomas Ransom Olds Peerless Fred and August Duesenberg Kissel Brothers Hupp / Drake / Hastings / Young and the Hupp Motor Car Corporation Walter Flanders Chapin / Coffin / Bezner / Jackson / Hudson / McAneeny and The Hudson Motor Car Company Harry Stutz Harry Ford Graham Brothers Charles Nash
Author: Robert E. Turnquist
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 304
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Book Description
Author: J. “Kelly” Flory, Jr.
Publisher: McFarland
ISBN: 0786452307
Category : Transportation
Languages : en
Pages : 1049
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Book Description
From the resumption of automobile production at the close of World War II through the 1950s, the American auto industry would see the births and deaths of several manufacturers, great technological advances, and an era of dramatic styling as a prospering nation asserted its growing mobility. Cars of this period are among the most iconic vehicles ever built in the United States: the 1949 Ford, the remarkable Studebaker designs of 1950 and 1953, the 1955-1957 Chevrolets, the "Forward Look" Chrysler products, the ill-fated Edsel and many others. This comprehensive reference book details every model from each of the major manufacturers (including independents such as Kaiser-Frazer and Crosley but excluding very low-volume marques such as Tucker) from model years 1946 through 1959. Year by year, it provides an overview of the industry and market, followed by an individual report on each company: its main news for the year (introductions or cancellations of models, new engines and transmissions, advertising themes, sales trends etc.); its production figures and market status; and its powertrain offerings, paint colors and major options. The company's models are then detailed individually with such information as body styles, prices, dimensions and weights, standard equipment and production figures. Nearly 1,000 photographs are included.
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Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category :
Languages : en
Pages : 910
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Book Description
Author: Briton Hadden
Publisher:
ISBN:
Category : Current events
Languages : en
Pages : 812
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Book Description
Author: Dennis Adler
Publisher: Motorbooks
ISBN: 0760319286
Category : Packard automobile
Languages : en
Pages : 160
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Book Description
Foreword by Jay Leno. The author delivers the complete history of this magnificent marque, from Packard's first Model A horseless carriage of 1899, to the company's final days in 1958. Archival black-and-white photographs, stunning new color photos, and a thorough and well-researched text guide you through Packard's stylish lineup.
Author: Hugo Pfau
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 232
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Book Description
Author: Angelo Van Boggart
Publisher: Penguin
ISBN: 1440241228
Category : Transportation
Languages : en
Pages : 235
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Book Description
The 1930s might have been the greatest 10-year period in the history of the American automobile. Even in the face of a suffocating Depression, American cars continued to evolve with beautiful, streamlined designs that had never been seen before. General Motors began "face lifting" its vehicles with new styles for every model year. Hard-rubber rides were softened by balloon tires, impressive 16-cylinder engines began showing up under massive hoods and hydraulic brakes became the norm. The synchromesh transmission, independent suspension, heaters and radios made automotive journeys more comfortable than ever. It was truly a decade of advancement and achievement for U.S. car makers. In Just '30s, the publisher of Old Cars Weekly and OldCarsReport.com Price Guide celebrates this fabulous decade with a look back at the cars, and car companies, that gave us such great memories.
Author: Thomas E. Bonsall
Publisher: Stanford University Press
ISBN: 9780804749428
Category : Transportation
Languages : en
Pages : 252
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Book Description
The Cadillac story is more than the story of a car company. It is, in many ways, the story of the American automobile industry itself—which, as much as any industry, drove America’s growth in the twentieth century and defined who we are as a people. For generations of Americans, Cadillac epitomized expansive prosperity. This illustrated history of Cadillac presents all the triumphs and failures of the marque’s last sixty years; from the good times, through the disastrous 1980s, and up to the current reconstitution of the brand.
