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Author: Miguel Todaro
Publisher: Atlantic Publishing Company
ISBN: 1601382650
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimization (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide. Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is informative, clear, and insightful. The book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use. Finally, you will learn and understand why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Author: Miguel Todaro
Publisher: Atlantic Publishing Company
ISBN: 1601382650
Category : Business & Economics
Languages : en
Pages : 338
Get Book Here
Book Description
This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimization (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide. Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is informative, clear, and insightful. The book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use. Finally, you will learn and understand why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Author: James Deboro
Publisher:
ISBN:
Category :
Languages : en
Pages : 54
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Book Description
If you have a business, and want online marketing results that are successful, you need to be a creative thinker and think outside of the box. The Internet is the perfect place for small businesses to establish their marketing campaign. Using the Internet for advertising is extremely cost-effective because it is so measurable and targeted towards the people you want to reach. Internet marketing allows you to compete with the competition and come out ahead.This book will show you what you need to do to turn your online website into a resource that your customers can trust. You'll also learn how to get more customers to visit your website. The main goal of this book is to teach you which online marketing techniques are the most effective for your business. Some of the things that you'll learn include: -How to design your website to that you attract the customers you want.-How to reach your customers through e-mail marketing.-Why co-branding is important.-How to choose online partners that are right for you.-How to create customized content for you website so that your customers visit frequently.-How to establish yourself as an expert in your specific industry.-How to use your marketing budget without overspending. This book will give you the latest information in marketing trends so that you make the most of your marketing budget.
Author: Scott Bridges
Publisher:
ISBN: 9781500797591
Category :
Languages : en
Pages : 56
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Book Description
This book contains proven internet marketing steps and strategies on how to market on the Internet successfully for under $100 and in many cases for FREE!Read on your PC, Mac, Smart Phone, Tablet or Kindle Device.Internet Marketing can be a monumental task if you don't know where to start. Many people just give up before they even start because they're so overwhelmed, but it doesn't have to be this way.Internet Marketing can work for you just as it has for many others. You just have to have a plan.For some people it is the excessive expense that derails them from Internet Marketing, but if you know where to look and put your efforts you can be marketing online for under $100.My goal is for you to accomplish just that, to be marketing online successfully for under $100 and for you to feel confident enough to do it in the next few days.Here Is A Preview Of What You'll Learn...How To Use A Blog To Market Your BusinessUsing Facebook And Twitter Effectively for Internet MarketingHow Uploading Videos On YouTube Can Rapidly Promote Your BusinessHow You Can List Your Business On Google Places For Better Customer AccessCreating A LinkedIn Account For Great PromotionEmail Marketing And How It Is Still Wildly Effective If Done ProperlyDownload your copy today!Check Out What Others Are Saying About Internet Marketing..."This was some incredible information that was definitely needed to help my business. I probably highlighted more information from this than any book I've purchased before. Very helpful and timely!"- Amarie (Amazon Purchase)"Great book that will help beginners to veteran's on how to use internet marketing effectively and inexpensively. Though relatively "short" it is absent of useless fluff and gets straight to the point. the information inside can be life changing and definitely worth the price point! Overall a very informative read that I will refer back to time and time again."-Brian (Amazon Purchase)Since starting my online business, I have been looking for a good overall guide to improve my marketing strategy and this book was exactly what I needed. Lots of value in this book, I was pleasantly surprised. Well written and packed with great tips and strategies. I can't wait to start implementing them and watch my business grow!"- Beau (Amazon Purchase)Tags: Internet Marketing an Hour a Day, Internet Marketing Made Easy, Internet Marketing Books 2014, Internet Marketing Bible, Internet Marketing Course, Internet Marketing Consultant, Internet Marketing for Lawyers, Internet Marketing Basics, Internet Marketing Mary, Internet Marketing Methods, Internet Marketing Revealed, Internet Marketing Software, Internet Marketing Startup, Internet Marketing Videos, Internet Marketing with Wordpress, internet marketing, online marketing, social media marketing, blogging, facebook marketing, twitter marketing, linkedin marketing, marketing plan, marketing guide, marketing system, email marketing, youtube marketing, promote your business, google marketing, adwords marketing, fast marketing, marketing solution, marketing campaign, gorilla marketing
Author: Karen F. Vieira
Publisher: Atlantic Publishing Company
ISBN: 1601381263
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
In this groundbreaking new book you will learn the secrets of top producing real estate agents and brokers and how they use the Web to market listings and get new clients and listings. You will learn how top agents and brokers are taking their business to the next level by using low cost and highly effective methods on the Internet. Learn how to take advantage of new marketing systems so you can connect with today's Internet savvy real estate consumers. Learn what Internet consumers want most and how easy and affordable it is to provide. This new book will show you how to build, promote, get new clients and sell your listings using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success. Learn how to generate more traffic for your site with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search engine strategies, the insider secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web design information, search engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Author: Kelly Clarkson
Publisher: GRIN Verlag
ISBN: 3656420653
Category : Business & Economics
Languages : en
Pages : 83
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Book Description
Master's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, The University of Liverpool, language: English, abstract: Marketing has always been one of the most crucial and critical functions in organizations for last several decades. Since several years, organizations have been depending on various marketing methods to promote products, services and brands. As time passes, the types of marketing strategies that are considered for have changed. Techniques that were used in 1950s shall not be helpful for organizations that operate in today’s environment. In the same way, techniques that are currently used in today’s environment shall not be useful after 50 to 60 years (Kotler and Keller, 2012). Unless marketing activities are planned based on present market conditions, it is not possible for organizations to reach wide-range of customers that spread across the world. As there are no boundaries in the target markets of most of the organizations, organizations have to use the combination of both traditional and online marketing methods. While traditional marketing methods such as print, radio or television marketing primarily restricted to tap domestic customers, it is online marketing strategy that helps organizations to reach customers, who spread across the world, with minimum marketing budget. Online marketing is the process of sending marketing communications and advertising messages to customers through various methods that used over internet. Internet marketing forms a wide-range of techniques such as search engine marketing, social media marketing, email marketing, affiliate marketing, blog marketing, and buzz marketing etc. As per the recent report revealed by Internet Advertising Bureau in 2009, the revenues of online ad sellers have increased to $21 Billion. The global online advertising spending in 2001 was around $82 Billion and it is expected to grow 12-14% every year to reach $132 Billion by 2015 (Miller and Washington, 2012).Organizations use numerous of techniques that fall under online marketing techniques to market products and to reach potential customers. Moreover, in today’s environment, organizations are focusing on techniques that help in reducing the cost in every aspect.
Author: Lynn Thorne
Publisher: Atlantic Publishing Company
ISBN: 1601380119
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time. Word-of-mouth promotion is highly valued. There is no more powerful form of marketing than an endorsement from one of your current customers. A satisfied customer's recommendation has much greater value than traditional advertising because it is coming from someone who is familiar with the quality of your work. The best part is that initiating this form of advertising costs little or no money. For WOMM to increase your business, you need an active plan in place and do what is necessary to create buzz. If your business is on the Web, there are myriads of possibilities for starting a highly successful viral marketing campaign using the Internet, software, blogs, online activists, press releases, discussion forums and boards, affiliate marketing, and product sampling. Technology has dramatically changed traditional marketing programs. This all sounds great, but what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started creating the buzz free publicity about your product or service whether online or off. In this easy to read and comprehensive new book you will learn what WOMM is, how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, how to automate WOMM, how to create a blog, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, bringing together a fan club/loyalist community, naming VIPs, using flogs (photos), and spurring evangelism among influential people. Included are tactics that pertain especially to non-profits, including reputation management. In addition, we have gone the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today's most successful WOMM marketers. Aside from learning the basics you will be privy to their secrets and proven successful ideas. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about WOMM in addition to hundreds of hints, tricks, and secrets on how to put WOMM marketing techniques in place and start earning enormous profits, then this book is for you. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Patricia Brusha
Publisher: A Couple of Chicks Marketing
ISBN: 1425187471
Category :
Languages : en
Pages : 72
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Book Description
Online Marketing Revealed, a non-intimidating approach to learning how to market your business online regarding Online Marketing, Paid Search Marketing, Search Engine Optimization, Online PR and measuring success through Analytics.
Author: Justin Michie
Publisher: Street Smart Internet Market
ISBN: 1424319633
Category : Electronic commerce
Languages : en
Pages : 317
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Book Description
Author: Daniel J. Foley
Publisher:
ISBN: 9781520309705
Category :
Languages : en
Pages : 86
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Book Description
If you do Internet Marketing but struggle with losing money on marketing ad campaigns or waste money on marketing that doesn't work - this book automatically helps you fix that and teaches you how to do Internet Marketing the right way.In this book, I show you how to do keyword research that will let you read the minds of your potential customers. I show you how to find and use the tools that find the most probable keywords and phrases that people use for finding the information about what they need. All but two chapters have screenshots and instructions for using these tools. You'll learn how to use Google's keyword research tool and an inexpensive tool that acts as a force multiplier for your research.I also show you why you should use word press as your website or blog.A YouTube video has up to a 50 times better chance of showing up on the first page of Google for your search terms than other forms of content. You'll learn how to set up and use your own YouTube Channel. You also learn how to get the search engines to show your phone number in their description of your video.Facebook business pages that are shown to active prospects are highly coveted. You will learn how to set up these pages and build them so that they too will be found in the first pages of the search engines.Twitter has been the favorite of newscasters and celebrities for a few years now. The search engines index tweets and often show them on the search results pages. I'll show you how to set up your Twitter account also.LinkedIn is not only a business social site, but it is a great search engine for business people and companies. You'll see step-by-step how to set it up, and how to use it for business search purposes.Google + business social media for Google. You'll learn how to set up Google + to be the most effective, and to follow the people you want to follow, and reached the people you want to reach.Each tool and medium shown above is a way of reaching different people with different needs based upon the way they like to receive information. They are almost like having separate websites.In addition to that, they can be combined to reinforce each other so that the whole becomes greater than the sum of its parts. By learning and mastering the information in this book, you can become a very successful and well rewarded Internet marketer.Whether you are a beginner or an expert, this book will help your Internet business.
