Author: Euromonitor Publications
Publisher: Euromonitor Publications
ISBN: 9780863387654
Category : Marketing
Languages : en
Pages : 0
Book Description
This directory targets marketing-related sources. These range from market research companies and private research publishers to online databases, business contacts, directories and marketing journals. All sources are logically compiled and indexed. Every major consumer market in 75 countries of the world is covered. No other directory provides more comprehensive information.
World Directory of Marketing Information Sources
Author: Euromonitor Publications
Publisher: Euromonitor Publications
ISBN: 9780863387654
Category : Marketing
Languages : en
Pages : 0
Book Description
This directory targets marketing-related sources. These range from market research companies and private research publishers to online databases, business contacts, directories and marketing journals. All sources are logically compiled and indexed. Every major consumer market in 75 countries of the world is covered. No other directory provides more comprehensive information.
Publisher: Euromonitor Publications
ISBN: 9780863387654
Category : Marketing
Languages : en
Pages : 0
Book Description
This directory targets marketing-related sources. These range from market research companies and private research publishers to online databases, business contacts, directories and marketing journals. All sources are logically compiled and indexed. Every major consumer market in 75 countries of the world is covered. No other directory provides more comprehensive information.
International Directory of Marketing Information Sources
Author:
Publisher: Gale Cengage
ISBN:
Category : Economics
Languages : en
Pages : 392
Book Description
Publisher: Gale Cengage
ISBN:
Category : Economics
Languages : en
Pages : 392
Book Description
Business Information Sources
Author: Lorna M. Daniells
Publisher: Univ of California Press
ISBN: 9780520081802
Category : Business & Economics
Languages : en
Pages : 754
Book Description
This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference sources. Completely revised, with the best, most recent information available, this edition contains several new sections covering such topics as competitive intelligence, economic and financial measures, and health care marketing. Handbooks, bibliographies, indexes and abstracts, online databases, dictionaries, directories, statistical sources, and periodicals are also included. Speedy access to up-to-date information is essential in the competitive, computerized business world. This classic guide will be indispensable to anyone doing business research today.
Publisher: Univ of California Press
ISBN: 9780520081802
Category : Business & Economics
Languages : en
Pages : 754
Book Description
This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference sources. Completely revised, with the best, most recent information available, this edition contains several new sections covering such topics as competitive intelligence, economic and financial measures, and health care marketing. Handbooks, bibliographies, indexes and abstracts, online databases, dictionaries, directories, statistical sources, and periodicals are also included. Speedy access to up-to-date information is essential in the competitive, computerized business world. This classic guide will be indispensable to anyone doing business research today.
International Business Information
Author: Michael Halperin
Publisher: Taylor & Francis
ISBN: 1135932824
Category : Reference
Languages : en
Pages : 464
Book Description
This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
Publisher: Taylor & Francis
ISBN: 1135932824
Category : Reference
Languages : en
Pages : 464
Book Description
This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
World Directory of Marketing Information Sources
Marketing Research for Managers
Author: Sunny Crouch
Publisher: Routledge
ISBN: 1136379665
Category : Business & Economics
Languages : en
Pages : 392
Book Description
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples
Publisher: Routledge
ISBN: 1136379665
Category : Business & Economics
Languages : en
Pages : 392
Book Description
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples
Handbook of International Trade
Author: Michael Z Brooke
Publisher: Springer
ISBN: 1349098744
Category : Business & Economics
Languages : en
Pages : 463
Book Description
Designed for the businessman, this is a handbook of international trade.
Publisher: Springer
ISBN: 1349098744
Category : Business & Economics
Languages : en
Pages : 463
Book Description
Designed for the businessman, this is a handbook of international trade.
International Business Information
Author: Ruth A. Pagell
Publisher: Global Professional Publishi
ISBN: 9781888998832
Category : Business & Economics
Languages : en
Pages : 474
Book Description
Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......
Publisher: Global Professional Publishi
ISBN: 9781888998832
Category : Business & Economics
Languages : en
Pages : 474
Book Description
Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......
Marketing Information Guide
International Turnaround Management
Author: B. Arpi
Publisher: Springer
ISBN: 0230288855
Category : Business & Economics
Languages : en
Pages : 393
Book Description
The role of a Turnaround Manager is to save companies from a seriously unprofitable situation. This may follow a merger, take-over, restructure or as a result of adverse market conditions or mismanagement. A first class Turnaround Manager is more than a short-term 'company doctor'; he or she redefines the company's business mission and restructures it for long-term survival. This book shows how to do this. It includes practical advice from experienced Turnaround Managers, real-life examples of best practice and an objective guide to the principles involved in this increasingly important role.
Publisher: Springer
ISBN: 0230288855
Category : Business & Economics
Languages : en
Pages : 393
Book Description
The role of a Turnaround Manager is to save companies from a seriously unprofitable situation. This may follow a merger, take-over, restructure or as a result of adverse market conditions or mismanagement. A first class Turnaround Manager is more than a short-term 'company doctor'; he or she redefines the company's business mission and restructures it for long-term survival. This book shows how to do this. It includes practical advice from experienced Turnaround Managers, real-life examples of best practice and an objective guide to the principles involved in this increasingly important role.