Language in International Business PDF Download
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Author: Rebecca Piekkari
Publisher: Edward Elgar Publishing
ISBN: 1784710997
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm
Author: Rebecca Piekkari
Publisher: Edward Elgar Publishing
ISBN: 1784710997
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm
Author: Fiona Talbot
Publisher: Kogan Page Publishers
ISBN: 0749466154
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need. Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global
Author: Leo Jones
Publisher: Cambridge University Press
ISBN: 9780521369572
Category : Foreign Language Study
Languages : en
Pages : 240
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Book Description
Author: Catherine Nickerson
Publisher: Routledge
ISBN: 1317439260
Category : Language Arts & Disciplines
Languages : en
Pages : 269
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Book Description
Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book: examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication; discusses the latest research on each topic, and possible future directions; features tasks and practical examples, a section on course design, and further resources. Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.
Author: Leo Jones
Publisher: Cambridge University Press
ISBN: 9780521531733
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
New International Business English is a flexible course at the upper-intermediate level for people who need or will soon need to use English in their day-to-day work.All four skills - listening, speaking, reading, writing - are developed through a wide range of tasks which closely reflect the world of work.The Student's Book has been redesigned with many new illustrations and photos to make it more attractive and easier to use.The attached CD-ROM contains an introduction to the BEC Vantage examination and one complete Practice Test including audio.
Author: Keith Adams
Publisher: Pearson Education ESL
ISBN: 9780130883889
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
Author: Fiona Talbot
Publisher: Kogan Page Publishers
ISBN: 0749475560
Category : Business & Economics
Languages : en
Pages : 165
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Book Description
How to Write Effective Business English gives guidance to both native and non-native English speakers on how to express yourself clearly and concisely. With case studies and real-life examples that demonstrate how English is used internationally in business, and full of ideas to help you get your communications right first time, this book sets the scene for describing the benefits of good Business English, ideal for multinational companies where communication is a priority. For native English speakers, it may mean un-learning things you were taught at school and learning how to save time by getting to the point more quickly in emails; for elementary to immediate English speakers, it focuses on the areas that are easy to get wrong. How to Write Effective Business English uses real-life international business scenarios to develop your skills and provide you with some answers that even your boss might not know. You will learn a system to help you quickly and easily write emails, letters, CVs and more. Featuring sections on punctuation and grammar, checklists to help assess progress and now with a new chapter on how to write effectively for social media, How to Write Effective Business English has been praised by both native and non-native writers of English as an indispensable resource.
Author: Leo Jones
Publisher: Cambridge University Press
ISBN: 9780521774673
Category : Foreign Language Study
Languages : en
Pages :
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Book Description
This bestselling course is the ideal next step for students who have completed Working in English. Fifteen topic-based units cover a wide range of business situations and the course provides frequent opportunity for discussion and thorough vocabulary development. The Teacher's Book offers a complete introduction to the aims, design and principles of the course, including step-by-step procedures for each section, suggested timings and photocopiable resource material. The Workbook contains a valuable grammar review. The Student's Book now comes with a free BEC Vantage Preparation CD-ROM that contains an introduction to the BEC Vantage exam and a full practice test including audio.
Author: Tsedal Neeley
Publisher: Princeton University Press
ISBN: 0691196125
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.
Author: Juan Carlos Palmer
Publisher: Peter Lang
ISBN: 9783039109548
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.
