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Author: Robin Kiera
Publisher: John Wiley & Sons
ISBN: 1394189079
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
A guide for insurance and other industries to staying on customers' radars Attention Hacking: The Power of Social Media Selling in Insurance and Finance shows how you can make insurance go viral on social media. It might sound too good to be true, but think about it—products that enhance wealth accumulation, health, and family protection should be as in-demand as the latest iPhone. People may never stand in line overnight to purchase the latest insurance products, but the tools and strategies in this book will help you get significantly closer—without pouring millions into marketing. In this book, Dr. Robin Kiera teaches tactics that global insurers and intermediaries have already used to position themselves successfully on social media. He explains, step by step, how you too can reach millions of people through the relevant channels. Before you can make a sale, you need to get the customer’s attention. Attention Hacking leads you straight to that goal. Learn how to position yourself and your company as influencers among your target market Sell insurance through savvy social media strategy and online marketing Get customers' attention with strategic content on LinkedIn, TikTok, Facebook, and more Recognize and abandon outdated strategies and marketing channels For CEOs and other decision makers in insurance and finance, Attention Hacking: The Power of Social Media Selling in Insurance and Finance is a revelation, showing that any industry—even the ones no one wants to hear about—can reach customers online. The basic principles of this book can also be applied to other financial products and to business generally. It’s time to get social media savvy.
Author: Robin Kiera
Publisher: John Wiley & Sons
ISBN: 1394189079
Category : Business & Economics
Languages : en
Pages : 230
Get Book Here
Book Description
A guide for insurance and other industries to staying on customers' radars Attention Hacking: The Power of Social Media Selling in Insurance and Finance shows how you can make insurance go viral on social media. It might sound too good to be true, but think about it—products that enhance wealth accumulation, health, and family protection should be as in-demand as the latest iPhone. People may never stand in line overnight to purchase the latest insurance products, but the tools and strategies in this book will help you get significantly closer—without pouring millions into marketing. In this book, Dr. Robin Kiera teaches tactics that global insurers and intermediaries have already used to position themselves successfully on social media. He explains, step by step, how you too can reach millions of people through the relevant channels. Before you can make a sale, you need to get the customer’s attention. Attention Hacking leads you straight to that goal. Learn how to position yourself and your company as influencers among your target market Sell insurance through savvy social media strategy and online marketing Get customers' attention with strategic content on LinkedIn, TikTok, Facebook, and more Recognize and abandon outdated strategies and marketing channels For CEOs and other decision makers in insurance and finance, Attention Hacking: The Power of Social Media Selling in Insurance and Finance is a revelation, showing that any industry—even the ones no one wants to hear about—can reach customers online. The basic principles of this book can also be applied to other financial products and to business generally. It’s time to get social media savvy.
Author: David Skipton, PCLA, LPCS, SPPA, AIC
Publisher: Lulu.com
ISBN: 1483437019
Category : Business & Economics
Languages : en
Pages : 133
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Book Description
When someone suffers a serious loss at their home or business, one of the first things they often think is this: "At least I have insurance." But the claims process is deviously designed to pay only pennies on the dollar for losses. Furthermore, if you take an insurance company to court, you'll find that the legal system is stacked against you. David Skipton brings his many years of claims adjusting experience to help you avoid the pitfalls in the claims process. Learn how to: recognize the tricks insurance companies play to cheat you out of money; take steps to improve your chances of enjoying a favorable outcome on a claim; and receive fair compensation in the event of an insurance payout. It doesn't matter if you own a business or a home-if you have an active claim or not-it's important to demystify the claims process. It begins by learning how to protect your best interests and learning how to play The Claims Game.
Author: Jay M. Feinman
Publisher: Penguin
ISBN: 1101196289
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
An expose of insurance injustice and a plan for consumers and lawmakers to fight it Over the last two decades, insurance has become less of a safety net and more of a spider's web: sticky and complicated, designed to ensnare as much as to aid. Insurance companies now often try to delay payment of justified claims, deny payment altogether, and defend these actions by forcing claimants to enter litigation. Jay M. Feinman, a legal scholar and insurance expert, explains how these trends developed, how the government ought to fix the system, and what the rest of us can do to protect ourselves. He shows that the denial of valid claims is not occasional or accidental or the fault of a few bad employees. It's the result of an increasing and systematic focus on maximizing profits by major companies such as Allstate and State Farm. Citing dozens of stories of victims who were unfairly denied payment, Feinman explains how people can be more cautious when shopping for policies and what to do when pursuing a disputed claim. He also lays out a plan for the legal reforms needed to prevent future abuses. This exposé will help drive the discussion of this increasingly hot- button issue.
Author: David Duford
Publisher:
ISBN: 9781530818983
Category :
Languages : en
Pages : 192
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Book Description
The Most Comprehensive Guide To Successfully Selling Final Expense Life Insurance - From The Perspective Of A Time-Tested, In-The Trenches, Final Expense Agent!With more people now than ever interested in selling final expense life insurance, it is now more important than ever to develop a comprehensive approach to lead generation, prospecting, presenting, and closing final expense life insurance business. Taking his own experience successfully selling final expense burial insurance and from his experience training hundreds of final expense agents nationally, David Duford has put together a strategic system of selling final expense within this book, designed to maximize new and experienced agents' success.The Official Guide To Selling Final Expense Insurance provides the strategies and tactics to develop agents into top-producing final expense agents. This handbook explains how to:-Ensure you find the best final expense agency to partner with.-Duplicate David's system of success that he teaches his final expense agent partners.-How to effectively sell final expense in a low-key, customer-focused approach, maximizing income and quality of business.
Author: Pamela Yellen
Publisher: Vanguard
ISBN: 0786745347
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
The Wall Street Journal, USA Today, and BusinessWeek bestseller Bank On Yourself: The Life-Changing Secret to Growing and Protecting Your Financial Future reveals the secrets to taking back control of your financial future that Wall Street, banks, and credit card companies don’t want you to know. Can you imagine what it would be like to look forward to opening your account statements because they always have good news and never any ugly surprises? More than 100,000 Americans of all ages, incomes, and backgrounds are already using Bank On Yourself to grow a nest-egg they can predict and count on, even when stocks, real estate, and other investments tumble. You’ll meet some of them and hear their stories of how Bank On Yourself has helped them reach a wide variety of short- and longterm personal and financial goals and dreams in this book.
Author: Brian Tracy
Publisher: Thomas Nelson Inc
ISBN: 0785288066
Category : Selling
Languages : en
Pages : 240
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Book Description
Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Author: Wendell Potter
Publisher: Bloomsbury Publishing USA
ISBN: 1608193500
Category : Political Science
Languages : en
Pages : 289
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Book Description
That's how Wendell Potter introduced himself to a Senate committee in June 2009. He proceed to explain how insurance companies make promises they have no intention of keeping, how they flout regulations designed to protect consumers, and how they make it nearly impossible to understand information that the public needs. Potter quit his high-paid job as head of public relations at a major insurance corporation because he could no longer abide the routine practices of the insurance industry, policies that amounted to a death sentence for thousands of Americans every year. In Deadly Spin, Potter takes readers behind the scenes of the insurance industry to show how a huge chunk of our absurd healthcare expenditures actually bankrolls a propaganda campaign and lobbying effort focused on protecting one thing: profits. With the unique vantage of both a whistleblower and a high-powered former insider, Potter moves beyond the healthcare crisis to show how public relations works, and how it has come to play a massive, often insidious role in our political process-and our lives. This important and timely book tells Potter's remarkable personal story, but its larger goal is to explain how people like Potter, before his change of heart, can get the public to think and act in ways that benefit big corporations-and the Wall Street money managers who own them.
Author: Harold F. Willard
Publisher:
ISBN: 9780943061047
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
"Insurance consumers are like old prostitutes. They have been screwed so many times by the insurance companies that they believe it is a way of life. Willard's new book should be of great assistance to those victims who truly want to break the habit."--John E. Gregg, Lawyer, ex-FBI Agent, Author of THE HEALTH INSURANCE RACKET & HOW TO BEAT IT. "You will chuckle knowingly at this humorous account of one of the great scams of American society. With his new book, Willard will recruit many to the need for a national health care program, something similar to Canada's."--Frank Gormlie, Publisher, THE WHOLE DAMN PIE SHOP, San Diego's publication of progressive opinion. "Eminently readable, skillfully put together, & exceedingly well researched. The illustrations punctuate the key points with superb irony; the reference section adds the sheer weight of professional numbers, & the James Gollin chapters afford a wonderful psychological profile of the recruiting rackets & 'warm body' agent. The section by lawyer & ex-FBI agent John Gregg clearly shows why health insurance racketeers must never be allowed to participate in a national healthcare program."--Fred Peters, Educator, San Diego, California. "Not critical of legitimate insurance services...but quite correctly critical of the shady aspects of the industry."--Simon Casady, LaJolla, California, Former publisher, El Cajon Californian.
Author: Robert Leonard
Publisher: Simon and Schuster
ISBN: 150721720X
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Discover the path to financial freedom with this step-by-step guide to house hacking—the simple real estate investment strategy that lets you live for free and earn income. For most people, rent or a mortgage takes up the largest chunk of their income. But with house hacking, that piece can come down to virtually zero—and it’s easier than you’d think! In its simplest form, house hacking is the real estate investment strategy where you buy a multifamily house and rent it out to cover your costs and live for free. But this can come in all shapes and sizes, whether it be inviting in roommates, owning multiple properties, live-in flips, vacation rentals, or even participating in Airbnb. In The Everything Guide to House Hacking, you will learn: -The pros and cons of house hacking -The minimum you need to get started -What a smart investment looks like -Whether renovating is worth it -How to be a responsible landlord -How to find responsible tenants -And more! Discover everything you want to know about homeownership and how you can build wealth from your investment properties. The path to financial freedom starts here.
Author: Ron Willingham
Publisher: Simon and Schuster
ISBN: 0743293835
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
Selling is 85% emotional and 15% logical. Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity. Today's consumers are wise to the old-fashioned gimmicks, extremely informed about their options, and very particular about what they want. The old tricks simply do not work anymore. Willingham, author of Integrity Service and CEO of Integrity Systems, opens your eyes to a whole new truth about selling: Your ability to sell is more a question of who you are than of what you know. Accordingly, why you sell is far more important than how you sell. Salespeople perform according to their inner beliefs about themselves, about what it is possible for them to sell and earn, and about what they deserve to achieve. These beliefs set the boundaries of their self-image and ultimately determine their success or failure. Willingham has synthesized his decades of experience, field-tested research, and a career-long dedication to ethical and passionate salesmanship to arrive at the groundbreaking insight that you will sell at your highest level only when you achieve emotional and spiritual alignment. Your sense of your own self-worth combined with a belief in your product will inspire that crucial ingredient in potential customers: trust. The Inner Game of Selling shows you how to overcome self-limiting beliefs and move on to a new relationship with your customers and, more important, a new relationship with yourself. Your new inner strengths will truly benefit you and your customers in any sales situation. Willingham is at the leading edge of a values shift in sales culture, from product-focus to personal empowerment. The Inner Game of Selling establishes a groundbreaking new paradigm that will utterly transform the philosophy and practice of selling.
