Instructor's Manual with Test Bank to Accompany Promotion Management PDF Download
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Author: Allen E. Smith
Publisher:
ISBN:
Category : Sales promotion
Languages : en
Pages : 196
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Book Description
Author: Allen E. Smith
Publisher:
ISBN:
Category : Sales promotion
Languages : en
Pages : 196
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Book Description
Author: John R. Schermerhorn, Jr.
Publisher: John Wiley & Sons
ISBN: 1119497655
Category : Business & Economics
Languages : en
Pages : 498
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Book Description
Schermerhorn, Management 14e continues to offer the same balanced theory approach as with previous editions. Students need an active and engaged learning classroom environment that brings personal meaning to course content and the instructor's course objectives. Schermerhorn communicates with students through rich, timely features and cases that bring management topics, theories, and concepts to life. The underlying goal is to translate foundation theories into lasting tools for students as they move beyond the classroom where their skills will be put to the test.
Author: Frank Supovitz
Publisher: John Wiley & Sons
ISBN: 1394220561
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
Authoritative and accessible textbook on how to successfully plan and execute live sports events, with helpful learning aids included throughout This Third Edition of The Sports Event Management and Marketing Playbook is a timely and practical guide on how to successfully plan and deliver live sports events, combining time-proven processes and techniques with the many best practices, tools, and trends that have emerged in every facet of this expanding, highly visible, and ever-innovating industry since the Second Edition was published in 2014. The book is structured as a step-by-step guide on how to begin the development, creation, and planning for a sports event, and continues through management, marketing, production, and ultimately the post-event evaluation processes. Real-life illustrative case studies (called "Sideline Stories") to elucidate key concepts are included throughout the text. Each chapter concludes with a convenient summary (called "Post-play Analysis") to aid in information retention, along with relevant, skill-building questions/exercises (called "Coach's Clipboard") instructors can use as student assignments. Written by two respected and experienced industry practitioners in the sports event business, The Sports Event Management and Marketing Playbook includes information on: Revenue streams, ranging from ticket sales, sponsorship, advertising, and merchandise to participation fees, grants, and donations The event-sponsor relationship, covering what event organizers really want from sponsors—and vice versa Guest management, from selling tickets to hotel management, and what to do if tickets are not selling Unexpected events, including safety and security concerns, and how to react to emergencies and crises efficiently and effectively Media partnerships, covering how to campaign for attention and talk to the media With accessible and comprehensive coverage of the subject, The Sports Event Management and Marketing Playbook serves as an excellent learning aid for students in advanced undergraduate and Masters courses in Sports Event Management, Sports Marketing, Hospitality Management, and Sports Industry Management. Part of The Wiley Event Management Series
Author: John R. Schermerhorn
Publisher: John Wiley & Sons
ISBN: 0470878215
Category : Business & Economics
Languages : en
Pages : 597
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Book Description
The primary goal of this edition of Exploring Managementis to help build core management competencies for today's global and more complex workplace, including issues related to planning, organizing, leading, and controlling (POLC) - with more hands-on type materials such as cases, exercises, and application. Schermerhorn uses a conversational and interactive writing style to master concepts in a bite-size and fundamental approach. This text presents managerial concepts and theory in a straight-forward, interesting style with a strong emphasis on application. The discussion of theory is framed in a unique, engaging, and concise way. The goal is to promote critical thinking and ability to make sound business decisions using managerial theory. Concepts are explored and reinforced by most hands-on applications, exercises, cases, and the integration of technology. The text also focuses on the most important aspects of the POLC model, emphasizing skill-building.
Author: V. Kumar
Publisher: Springer
ISBN: 3662553813
Category : Business & Economics
Languages : en
Pages : 422
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Book Description
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
Author: Keri E. Pearlson
Publisher: John Wiley & Sons
ISBN: 1394215444
Category : Computers
Languages : en
Pages : 370
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Book Description
Provides the knowledge and insights necessary to contribute to the Information Systems decision-making process Managing & Using Information Systems: A Strategic Approach delivers a solid knowledgebase of basic concepts to help MBA students and general business managers alike become informed, competent participants in Information Systems (IS) decisions. Now in its eighth edition, this fully up-to-date textbook explains the fundamental principles and practices required to use and manage information while illustrating how information systems can create or obstruct opportunities — and even propel digital transformations within a wide range of organizations. Drawing from their expertise in both academia and industry, the authors discuss the business and design processes relevant to IS while presenting a basic framework that connects business strategy, IS strategy, and organizational strategy. Step by step, readers are guided through each essential aspect of Information Systems, from fundamental information architecture and infrastructure to cyber security, Artificial Intelligence (AI), business analytics, project management, platform and IS governance, IS sourcing, and more. Detailed chapters contain mini-cases, full-length case studies, discussion topics, review questions, supplemental readings, and topic-specific managerial concerns that provide insights into real-world IS issues. Managing & Using Information Systems: A Strategic Approach, Eighth Edition, is an excellent textbook for advanced undergraduate and MBA-level courses on IS concepts and managerial approaches to leveraging emerging information technologies.
Author: Bowker Editorial Staff
Publisher:
ISBN: 9780835243155
Category : Computers
Languages : en
Pages : 1716
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Book Description
Author: John R. Schermerhorn, Jr
Publisher: John Wiley & Sons
ISBN: 0470169648
Category : Business & Economics
Languages : en
Pages : 557
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Book Description
Exploring Management, Second Edition by John Schermerhorn, presents a new and exciting approach in teaching and learning the principles of management. This text is organized within a unique learning system tailored to students’ reading and study styles. It offers a clean, engaging and innovative approach that motivates students and helps them understand and master management principles.
Author: Roberta S. Russell
Publisher: John Wiley & Sons
ISBN: 1119905672
Category : Business & Economics
Languages : en
Pages : 882
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Book Description
Help your students develop the skills needed to make informed business decisions. Appropriate for all business students, Operations and Supply Chain Management, 11th Edition provides a foundational understanding of operations management processes while ensuring the quantitative topics and mathematical applications are easy for students to understand. Teach your students how to analyze processes, ensure quality, manage the flow of information and products, create value along the supply chain in a global environment, and more.
Author: Hyde; DeLamater
Publisher: McGraw Hill
ISBN: 0077185129
Category : Psychology
Languages : en
Pages : 642
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Book Description
Ebook: Understanding Human Sexuality
