Instructor's Manual to Accompany Marketing by Carl McDaniel, Jr., William R. Darden PDF Download
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Author: James H. Barnes
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 340
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Book Description
Author: James H. Barnes
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 340
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Book Description
Author: Richard Reid
Publisher:
ISBN: 9780471696094
Category :
Languages : en
Pages : 146
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Book Description
Author: Robin Peterson
Publisher: West Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
Author: Perreault
Publisher:
ISBN: 9780070005709
Category : Business & Economics
Languages : en
Pages : 460
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Book Description
Author: Allen E. Smith
Publisher:
ISBN:
Category : Sales promotion
Languages : en
Pages : 196
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Book Description
Author: Roger A. Kerin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Author: Lynda M. Applegate
Publisher:
ISBN: 9780072902846
Category : Information resources management
Languages : en
Pages : 358
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Book Description
Author: Thomas F. Powers
Publisher: Wiley
ISBN: 9780471207740
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
This textbook for the introduction course excludes management functions but covers all aspects of operations in the hotel, food service and restaurant, and travel and tourism businesses, as well operations and sales. This revised edition has been thoroughly updated to reflect the latest trends in hospitality, food service and travel/tourism.
Author: Katy R. Reynolds
Publisher:
ISBN: 9780781715287
Category : Psychiatric nursing
Languages : en
Pages : 196
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Book Description
Author: Christopher Lovelock
Publisher: Pearson Australia
ISBN: 1486004768
Category : Business & Economics
Languages : en
Pages : 529
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Book Description
"Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context. In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing. New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching. Suits undergraduate and graduate-level courses in Services Marketing."
