Instructor's Manual to Accompany Consumer Behavior: Fundamentals & Strategies PDF Download
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Author: Terrell G. Williams
Publisher:
ISBN: 9780829905069
Category : Consumer behavior
Languages : en
Pages : 173
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Book Description
Author: Terrell G. Williams
Publisher:
ISBN: 9780829905069
Category : Consumer behavior
Languages : en
Pages : 173
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Book Description
Author: Roger A. Kerin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Author: Arthur A. Thompson
Publisher:
ISBN: 9780256080377
Category : Strategic planning
Languages : en
Pages : 732
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Book Description
Author: Thomas H. Eyssell
Publisher:
ISBN: 9780256135879
Category : Corporations
Languages : en
Pages : 500
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Book Description
Author: Robin Peterson
Publisher: West Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
Author: Perreault
Publisher:
ISBN: 9780072894844
Category :
Languages : en
Pages : 404
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Book Description
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1296
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Book Description
Includes Part 1, Number 2: Books and Pamphlets, Including Serials and Contributions to Periodicals July - December)
Author: John Isbister
Publisher:
ISBN: 9780030197574
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
Author: Edmund Jerome McCarthy
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 538
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Book Description
Author: Delbert I. Hawkins
Publisher: McGraw-Hill/Irwin
ISBN: 9780072865493
Category : Consumer Behavior
Languages : en
Pages : 0
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Book Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
