Author: Kelly Lee
Publisher: Kelly Lee
ISBN:
Category :
Languages : en
Pages : 0
Book Description
When I wrote this book I mainly thought about small and medium-sized companies. Thanks to the power of one of the most popular social networking sites in the world, Instagram, there is a chance to develop your business and significantly increase your turnover. If you notice that other people's followers are growing and yours are struggling to move. If you have difficulty finding the right filter or hashtag. If your content does not seem to attract anyone's attention. Then this guide is meant for you!!! Together we will analyze and understand: What are the principles of marketing What is SWOT analysis and how important is it Competitors - Buyer Personas and Market Segmentation How to find your market niche Brand Awareness Personal Growth Strategies but most of all... How to attack and commercially conquer 2023 Special insert: the most important American and British holidays Don't hesitate, and don't waste any more precious time! WHAT ARE YOU WAITING FOR? CLICK THE BUY NOW BUTTON!!!
Instagram Marketing Secrets 2023 The Ultimate Beginners Guide Grow Your Business and Convert Followers Into Dollars
Author: Kelly Lee
Publisher: Kelly Lee
ISBN:
Category :
Languages : en
Pages : 0
Book Description
When I wrote this book I mainly thought about small and medium-sized companies. Thanks to the power of one of the most popular social networking sites in the world, Instagram, there is a chance to develop your business and significantly increase your turnover. If you notice that other people's followers are growing and yours are struggling to move. If you have difficulty finding the right filter or hashtag. If your content does not seem to attract anyone's attention. Then this guide is meant for you!!! Together we will analyze and understand: What are the principles of marketing What is SWOT analysis and how important is it Competitors - Buyer Personas and Market Segmentation How to find your market niche Brand Awareness Personal Growth Strategies but most of all... How to attack and commercially conquer 2023 Special insert: the most important American and British holidays Don't hesitate, and don't waste any more precious time! WHAT ARE YOU WAITING FOR? CLICK THE BUY NOW BUTTON!!!
Publisher: Kelly Lee
ISBN:
Category :
Languages : en
Pages : 0
Book Description
When I wrote this book I mainly thought about small and medium-sized companies. Thanks to the power of one of the most popular social networking sites in the world, Instagram, there is a chance to develop your business and significantly increase your turnover. If you notice that other people's followers are growing and yours are struggling to move. If you have difficulty finding the right filter or hashtag. If your content does not seem to attract anyone's attention. Then this guide is meant for you!!! Together we will analyze and understand: What are the principles of marketing What is SWOT analysis and how important is it Competitors - Buyer Personas and Market Segmentation How to find your market niche Brand Awareness Personal Growth Strategies but most of all... How to attack and commercially conquer 2023 Special insert: the most important American and British holidays Don't hesitate, and don't waste any more precious time! WHAT ARE YOU WAITING FOR? CLICK THE BUY NOW BUTTON!!!
Instagram Growth Secrets
Author: Alec Scherger
Publisher:
ISBN: 9781091922457
Category :
Languages : en
Pages : 60
Book Description
★★ Buy the paperback version of this book and get the e-book version for FREE!★★ Ready to take your Instagram to the next level? Great, in this e-book you will learn the secrets that Alec Scherger uses on all his Instagram accounts to rapidly grow by tens of thousands of followers per month and how to make them into money-making machines. You will also learn the different ways you can make money with Instagram accounts and turn them into very profitable businesses. Instagram is very profitable, and you can make a great living at it if you have patience. Alec Scherger will teach you how to grow your Instagram to over 1,000 followers a day and get hundreds of thousands, if not millions of views and likes on your posts. You will also learn the different ways you can make money with Instagram, and how to get advertisement deals with big companies. In this book you will learn how to: Growth hack your Instagram Properly use the follow for follow method Skyrocket your engagement on feed posts and story posts Use your analytics to grow your account even faster Automate your account so your accounts will run on autopilot Sell promotions and maximize your profits Grow multiple accounts at a time Sell your account for top dollar Make money through affiliate marketing Run effective marketing campaigns for your affiliate products/services Will "Instagram Growth Secrets" work for you? Yes. The priceless lessons from cover-to-cover in this book is not theory. The author, Alec Scherger wrote this book after learning himself the fastest way to growth hack your Instagram and how to convert those followers into cash. Alec Scherger grows his following by tens of thousands per month and grows many accounts at once. He continues to use this system on all of his accounts and makes money through advertisement deals and affiliate marketing. If you are looking for an effortless way to make money this book is NOT for you. But if you are serious about using Instagram to grow your following fast and make sales...Then what are you waiting for? Get your copy of "Instagram Growth Secrets" today.
Publisher:
ISBN: 9781091922457
Category :
Languages : en
Pages : 60
Book Description
★★ Buy the paperback version of this book and get the e-book version for FREE!★★ Ready to take your Instagram to the next level? Great, in this e-book you will learn the secrets that Alec Scherger uses on all his Instagram accounts to rapidly grow by tens of thousands of followers per month and how to make them into money-making machines. You will also learn the different ways you can make money with Instagram accounts and turn them into very profitable businesses. Instagram is very profitable, and you can make a great living at it if you have patience. Alec Scherger will teach you how to grow your Instagram to over 1,000 followers a day and get hundreds of thousands, if not millions of views and likes on your posts. You will also learn the different ways you can make money with Instagram, and how to get advertisement deals with big companies. In this book you will learn how to: Growth hack your Instagram Properly use the follow for follow method Skyrocket your engagement on feed posts and story posts Use your analytics to grow your account even faster Automate your account so your accounts will run on autopilot Sell promotions and maximize your profits Grow multiple accounts at a time Sell your account for top dollar Make money through affiliate marketing Run effective marketing campaigns for your affiliate products/services Will "Instagram Growth Secrets" work for you? Yes. The priceless lessons from cover-to-cover in this book is not theory. The author, Alec Scherger wrote this book after learning himself the fastest way to growth hack your Instagram and how to convert those followers into cash. Alec Scherger grows his following by tens of thousands per month and grows many accounts at once. He continues to use this system on all of his accounts and makes money through advertisement deals and affiliate marketing. If you are looking for an effortless way to make money this book is NOT for you. But if you are serious about using Instagram to grow your following fast and make sales...Then what are you waiting for? Get your copy of "Instagram Growth Secrets" today.
Instagram Secrets
Author: Jeremy McGilvrey
Publisher: Jeremy McGilvrey
ISBN: 9780692873953
Category : Business & Economics
Languages : en
Pages : 228
Book Description
By leveraging the secrets revealed in this book, people are going from struggling entrepreneurs to running successful businesses in just a few month. Throughout the 21 chapters you will find a step-by-step blueprint that teaches you how to grow your Instagram following fast, effortlessly drive massive traffic to your website, collect email leads like crazy, and generate predictable profits.
Publisher: Jeremy McGilvrey
ISBN: 9780692873953
Category : Business & Economics
Languages : en
Pages : 228
Book Description
By leveraging the secrets revealed in this book, people are going from struggling entrepreneurs to running successful businesses in just a few month. Throughout the 21 chapters you will find a step-by-step blueprint that teaches you how to grow your Instagram following fast, effortlessly drive massive traffic to your website, collect email leads like crazy, and generate predictable profits.
Social Media Marketing for Small Business Strategies for 2023 6 Books in 1 the Ultimate Beginners Guide Gaining Followers and Becoming an Influencer by Building a Personal Brand
Author: Kelly Lee
Publisher: Kelly Lee
ISBN:
Category :
Languages : en
Pages : 0
Book Description
When I wrote this book I mainly thought about small and medium-sized companies. Thanks to the power of one of the most popular social networking sites in the world, Instagram, there is a chance to develop your business and significantly increase your turnover. If you notice that other people's followers are growing and yours are struggling to move. If you have difficulty finding the right filter or hashtag. If your content does not seem to attract anyone's attention. Then this guide is meant for you!!! This book includes 6 manuscripts: INSTAGRAM MARKETING BLUEPRINT 2023 Becoming an Influencer, Gain Followers, and Boost your Business INSTAGRAM MARKETING SECRETS 2023 Grow your Business and Convert Followers into Dollars INSTAGRAM MARKETING FOLLOWERS 2023 Become a Real Influencer and Boost your Followers to Millions INSTAGRAM MARKETING BUSINESS 2023 Use Social Media to Generate Huge Profits and Build your Brand INSTAGRAM MARKETING EDITING 2023 Images, Videos, and Sounds to Boost your Social Media Marketing Growth INSTAGRAM MARKETING REVOLUTION 2023 Boost your Business on Social Media with the best Techniques and Tricks WHAT ARE YOU WAITING FOR? CLICK THE BUY NOW BUTTON!!!
Publisher: Kelly Lee
ISBN:
Category :
Languages : en
Pages : 0
Book Description
When I wrote this book I mainly thought about small and medium-sized companies. Thanks to the power of one of the most popular social networking sites in the world, Instagram, there is a chance to develop your business and significantly increase your turnover. If you notice that other people's followers are growing and yours are struggling to move. If you have difficulty finding the right filter or hashtag. If your content does not seem to attract anyone's attention. Then this guide is meant for you!!! This book includes 6 manuscripts: INSTAGRAM MARKETING BLUEPRINT 2023 Becoming an Influencer, Gain Followers, and Boost your Business INSTAGRAM MARKETING SECRETS 2023 Grow your Business and Convert Followers into Dollars INSTAGRAM MARKETING FOLLOWERS 2023 Become a Real Influencer and Boost your Followers to Millions INSTAGRAM MARKETING BUSINESS 2023 Use Social Media to Generate Huge Profits and Build your Brand INSTAGRAM MARKETING EDITING 2023 Images, Videos, and Sounds to Boost your Social Media Marketing Growth INSTAGRAM MARKETING REVOLUTION 2023 Boost your Business on Social Media with the best Techniques and Tricks WHAT ARE YOU WAITING FOR? CLICK THE BUY NOW BUTTON!!!
One Million Followers, Updated Edition
Author: Brendan Kane
Publisher: BenBella Books
ISBN: 1946885606
Category : Business & Economics
Languages : en
Pages : 204
Book Description
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.
Publisher: BenBella Books
ISBN: 1946885606
Category : Business & Economics
Languages : en
Pages : 204
Book Description
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.
Instagram Marketing Secrets
Author: Brandon Scott
Publisher:
ISBN:
Category :
Languages : en
Pages : 122
Book Description
Have you ever wondered why some Instagram accounts attract hundreds of thousands of followers, while the others struggle to break the first10k?If you have ever wondered... How can i get more followers? What type of posts should i be sharing? How do i share contents consistently? How can i increase engagements per post? This guide is for you! You will find out exactly what you need to do to generate success on Instagram. I will show you exactly how to: *Set up a powerful Instagram account for your business or person, so that you can build a great brand and convert your followers into paying customers. *Grow your followers using winning strategies and tactics to convert your successful Instagram statistics into loyal fans and sales *Up to date features on Instagram that will help you grow your account and business. *Attract 10,000 targeted and real customers to your Instagram account. OTHER THINGS YOU WILL LEARN INCLUDE: Different ways to create instagram Ads Different ways to make real money with Instagram How to leverage on strategic alliances for growth How the Instagram algorithm works Instagram Growth Hacks How to win with brand story telling Tips and tricks on how to create winning and consistent content for your brand. How to keep staying ahead of the curve Sources, tools, and links to generate massive traffic on Instagram... and lots more Why are you still waiting? Click the "Buy" button and make this fantastic guide yours now.
Publisher:
ISBN:
Category :
Languages : en
Pages : 122
Book Description
Have you ever wondered why some Instagram accounts attract hundreds of thousands of followers, while the others struggle to break the first10k?If you have ever wondered... How can i get more followers? What type of posts should i be sharing? How do i share contents consistently? How can i increase engagements per post? This guide is for you! You will find out exactly what you need to do to generate success on Instagram. I will show you exactly how to: *Set up a powerful Instagram account for your business or person, so that you can build a great brand and convert your followers into paying customers. *Grow your followers using winning strategies and tactics to convert your successful Instagram statistics into loyal fans and sales *Up to date features on Instagram that will help you grow your account and business. *Attract 10,000 targeted and real customers to your Instagram account. OTHER THINGS YOU WILL LEARN INCLUDE: Different ways to create instagram Ads Different ways to make real money with Instagram How to leverage on strategic alliances for growth How the Instagram algorithm works Instagram Growth Hacks How to win with brand story telling Tips and tricks on how to create winning and consistent content for your brand. How to keep staying ahead of the curve Sources, tools, and links to generate massive traffic on Instagram... and lots more Why are you still waiting? Click the "Buy" button and make this fantastic guide yours now.
Social Media Marketing All-in-One For Dummies
Author: Jan Zimmerman
Publisher: John Wiley & Sons
ISBN: 0470932996
Category : Social Science
Languages : en
Pages : 848
Book Description
Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. Find the business side — explore the variety of social media options and research where your target audience hangs out Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity Establish your presence — start a blog or podcast to build a following Follow and be followed — find the right people to follow on Twitter and get them to follow you Fan out — showcase your company with a customized Facebook business page Follow up — use analytics to assess the success of your social media campaign Open the book and find: Tips for finding your target market Important legal considerations Step-by-step guidance for setting up a campaign Lots of helpful technology tools Blogging and podcasting advice How to make Twitter pay off for your business Tools for analyzing your success in each medium When to move forward and when to pull back
Publisher: John Wiley & Sons
ISBN: 0470932996
Category : Social Science
Languages : en
Pages : 848
Book Description
Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. Find the business side — explore the variety of social media options and research where your target audience hangs out Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity Establish your presence — start a blog or podcast to build a following Follow and be followed — find the right people to follow on Twitter and get them to follow you Fan out — showcase your company with a customized Facebook business page Follow up — use analytics to assess the success of your social media campaign Open the book and find: Tips for finding your target market Important legal considerations Step-by-step guidance for setting up a campaign Lots of helpful technology tools Blogging and podcasting advice How to make Twitter pay off for your business Tools for analyzing your success in each medium When to move forward and when to pull back
Get Different
Author: Mike Michalowicz
Publisher: Penguin
ISBN: 0593330633
Category : Business & Economics
Languages : en
Pages : 305
Book Description
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.
Publisher: Penguin
ISBN: 0593330633
Category : Business & Economics
Languages : en
Pages : 305
Book Description
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.
Get More Fans: The DIY Guide to the New Music Business
Author: Jesse Cannon
Publisher: Jesse Cannon
ISBN: 098856131X
Category : Juvenile Nonfiction
Languages : en
Pages : 704
Book Description
How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com
Publisher: Jesse Cannon
ISBN: 098856131X
Category : Juvenile Nonfiction
Languages : en
Pages : 704
Book Description
How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com
Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.