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Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Kelly Lee
Publisher: Kelly Lee
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
When I wrote this book I mainly thought about small and medium-sized companies. Thanks to the power of one of the most popular social networking sites in the world, Instagram, there is a chance to develop your business and significantly increase your turnover. If you notice that other people's followers are growing and yours are struggling to move. If you have difficulty finding the right filter or hashtag. If your content does not seem to attract anyone's attention. Then this guide is meant for you!!! This book includes 6 manuscripts: INSTAGRAM MARKETING BLUEPRINT 2023 Becoming an Influencer, Gain Followers, and Boost your Business INSTAGRAM MARKETING SECRETS 2023 Grow your Business and Convert Followers into Dollars INSTAGRAM MARKETING FOLLOWERS 2023 Become a Real Influencer and Boost your Followers to Millions INSTAGRAM MARKETING BUSINESS 2023 Use Social Media to Generate Huge Profits and Build your Brand INSTAGRAM MARKETING EDITING 2023 Images, Videos, and Sounds to Boost your Social Media Marketing Growth INSTAGRAM MARKETING REVOLUTION 2023 Boost your Business on Social Media with the best Techniques and Tricks WHAT ARE YOU WAITING FOR? CLICK THE BUY NOW BUTTON!!!
Author: KELLY. LEE
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
When I wrote this book I mainly thought about small and medium-sized companies. Thanks to the power of one of the most popular social networking sites in the world, Instagram, there is a chance to develop your business and significantly increase your turnover. If you notice that other people's followers are growing and yours are struggling to move.If you have difficulty finding the right filter or hashtag.If your content does not seem to attract anyone's attention. Then this guide is meant for you!!! Together we will analyze and understand:Little guide for beginnersHow to connect Whatsapp and FacebookHow to measure success on InstagramHow to create a perfect profileHow to restore a stolen or deleted account and how to delete itHow and when to create a business profileHow to increase and avoid losing followersHow and which influencers to useWhen, how and which tags are best to use WHAT ARE YOU WAITING FOR?CLICK THE BUY NOW BUTTON!!!
Author: Jay A. Conger
Publisher: Harvard Business Review Press
ISBN: 1633691020
Category : Business & Economics
Languages : en
Pages : 81
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Book Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Author: James Ellis
Publisher:
ISBN:
Category :
Languages : en
Pages : 328
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Book Description
If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.
Author: Shiv Singh
Publisher: John Wiley & Sons
ISBN: 1118985532
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.
Author: Jason Redman
Publisher: Harper Collins
ISBN: 0062208330
Category : Biography & Autobiography
Languages : en
Pages : 337
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Book Description
Navy SEAL and author of Overcome Jason Redman’s highly-charged account of his combat missions in Iraq and his miraculous recovery from wounds that might have killed him—if it were not for his grit and the devotion of his wife and family Decorated Navy SEAL Lieutenant Jason Redman served his country in Columbia, Peru, Afghanistan and Iraq, where he commanded mobility and assault forces. In western Iraq alone, he conducted over forty capture-kill missions with his men, successfully locating more than 120 Al Qaida insurgents. In September 2007, while leading a mission against a key senior Al Qaida commander, his team was ambushed and he was critically wounded by machine-gun fire at point blank range. During the intense recovery that followed—a years-long process that included 37 surgeries—Redman gained national media attention when he posted a sign on his door at Bethesda Naval Medical Center, warning all who entered not to “feel sorry for my wounds.” Redman’s sign became both a statement and a symbol for wounded warriors everywhere. The Trident is an unforgettable story of one man’s determination to overcome adversity. Redman recounts his story, from his grueling SEAL training to how he found the balance between arrogance and humility all while fighting America’s enemies on far flung battlefields. He speaks candidly of the grit that helped him carry on despite grievous wounds, and of the extraordinary love and devotion of his wife, Erica, and family, without whom he would not have survived. Vivid and powerful, emotionally resonant and illuminating, filled with sixteen pages of photos, The Trident traces the evolution of a modern warrior, husband, and father—a man who has come to embody the never-say-die spirit that defines America’s elite fighting force.
Author: Selma Blair
Publisher: Vintage
ISBN: 059308277X
Category : Biography & Autobiography
Languages : en
Pages : 321
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Book Description
Selma Blair has played many roles: Ingenue in Cruel Intentions. Preppy ice queen in Legally Blonde. Muse to Karl Lagerfeld. Advocate for the multiple sclerosis community. But before all of that, Selma was known best as … a mean baby. In a memoir that is as wildly funny as it is emotionally shattering, Blair tells the captivating story of growing up and finding her truth. "Blair is a rebel, an artist, and it turns out: a writer."—Glennon Doyle, Author of the #1 New York Times Bestseller Untamed and Founder of Together Rising The first story Selma Blair Beitner ever heard about herself is that she was a mean, mean baby. With her mouth pulled in a perpetual snarl and a head so furry it had to be rubbed to make way for her forehead, Selma spent years living up to her terrible reputation: biting her sisters, lying spontaneously, getting drunk from Passover wine at the age of seven, and behaving dramatically so that she would be the center of attention. Although Selma went on to become a celebrated Hollywood actress and model, she could never quite shake the periods of darkness that overtook her, the certainty that there was a great mystery at the heart of her life. She often felt like her arms might be on fire, a sensation not unlike electric shocks, and she secretly drank to escape. Over the course of this beautiful and, at times, devasting memoir, Selma lays bare her addiction to alcohol, her devotion to her brilliant and complicated mother, and the moments she flirted with death. There is brutal violence, passionate love, true friendship, the gift of motherhood, and, finally, the surprising salvation of a multiple sclerosis diagnosis. In a voice that is powerfully original, fiercely intelligent, and full of hard-won wisdom, Selma Blair’s Mean Baby is a deeply human memoir and a true literary achievement.
Author: Caitlin Cady
Publisher: Hardie Grant Publishing
ISBN: 1743586744
Category : Body, Mind & Spirit
Languages : en
Pages : 298
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Book Description
A down-to-earth guide to meditation and getting high on life. Heavily Meditated has everything you need to know to get hooked on meditation for good. Presented in a simple, friendly, accessible style that even the busiest of meditation-doubters can relate to, this book clearly outlines: What meditation is Five fundamental meditation techniques (and which one is right for you) Where, when and how to sit How to deal with thoughts Why meditation is so damn good for you How to measure your meditation practice How to set goals and get hooked on meditation How to upgrade your practice from habit to ritual. Filled with exercises, worksheets, cheat sheets and other practical tools, as well as relatable personal stories to light your way, Heavily Meditated is your down-to-earth guide to meditation, and how to turn it into a habit that sticks and reap the benefits of a happier, calmer and more intentional life.
Author: Dhruv Grewal
Publisher: Irwin Professional Publishing
ISBN: 9780073381176
Category : Marketing
Languages : en
Pages : 335
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Book Description
Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word Marketing, making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, Marketing Creates Value permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.
