Author: Kiri Masters
Publisher:
ISBN: 9780578859613
Category :
Languages : en
Pages : 168
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Book Description
With more than 500 major retailers like Albertsons, ALDI, Costco, and CVS now leveraging Instacart's fulfillment capabilities, retail brands are recognizing the huge potential of this channel to elevate their sales. As online grocery shopping continues to be a preferred buying channel, the race is on to meet shoppers where they want to transact. But as a relatively new channel, there is not yet the same level well-documented best practices that we see in more established marketplaces like Amazon. Instacart for CMOs offers the first and most comprehensive look into how other retail brands are operating and maximizing their Instacart sales channel. Dial in your marketing strategy on Instacart before your competitors wake up to the opportunity. "Instacart for CMO's is a must read for anyone whose products are listed on Instacart. The book is full of clear, clean, well-written, and actionable advice. Kiri Masters is a true expert on retail marketplaces and knows exactly what it takes to win." -- Jason "Retailgeek" Goldberg, chief commerce strategy officer, Publicis In Instacart for CMOs, You'll learn: How Instacart has revolutionized online grocery delivery, and what this new state-of-play means for CPG brands. If investing in Instacart is the right move for your brand, and how Instacart should fit amongst your other digital channels. How Chief Marketing Officers and other executives within leading grocery brands and startups alike are leveraging Instacart as a marketing channel. The book includes exclusive interviews with retail industry executives, discussing their Instacart strategies and insights. Demand generation on Instacart: how to use advertising and promotional tools to achieve meaningful results. Get a practitioner's perspective on making Instacart advertising budget and strategy decisions based on data. The sticky challenge that most brands face around Instacart's position in their P&L. How retailers view Instacart, and how their relationship might affect your brand. How to get the most out of Instacart's platform, as well as a preview into what is likely coming in the near future.
Author: Mark Power
Publisher:
ISBN: 9780998190112
Category :
Languages : en
Pages :
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Book Description
Author: John P. Uyemura
Publisher: Springer Science & Business Media
ISBN: 0306475294
Category : Technology & Engineering
Languages : en
Pages : 542
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Book Description
This is an up-to-date treatment of the analysis and design of CMOS integrated digital logic circuits. The self-contained book covers all of the important digital circuit design styles found in modern CMOS chips, emphasizing solving design problems using the various logic styles available in CMOS.
Author: Giuseppe Palmisano
Publisher: Springer
ISBN: 9781461373377
Category : Technology & Engineering
Languages : en
Pages : 159
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Book Description
CMOS Current Amplifiers presents design strategies for high performance current amplifiers based on CMOS technology. After an introduction to various architectures of operational amplifiers, the operating principles of the current amplifier are outlined. This book provides the reader with simple and compact design equations for use in a pencil and paper design and the following simulation step. Chapter 1 introduces the general aspects of current amplifiers. After a preliminary classification of operational amplifiers, ideal blocks and models are discussed for different architectures and a first high-level comparison is made between traditional amplifiers and current amplifiers. Analysis and examples of basic circuits, as well as signal processing applications involving current amplifiers, are also given. Non-idealities and second- order effects causing limitations in performance are then discussed and evaluated. Chapter 2 focuses on low-drive current amplifiers. Several design examples for current conveyors and class A current amplifiers are discussed in detail and design equations are presented for the main performance parameters, which allows a good trade-off between requirements. High-performance solutions for high bandwidth and low voltage capability are also considered, and, finally, current comparators with progressively enhanced performance are reported and analyzed critically. Chapter 3 deals with current amplifiers for off-chip loads. Several class AB current-mode output stages are discussed and design strategies which improve performance are presented. A detailed analysis of non-ideal effect is carried out with particular emphasis on linearity. Design examples are given and circuit arrangements for further developments are included. CMOS Current Amplifiers serves as an excellent reference for researchers and professionals of analog IC design, and may also be used as an advanced text on current amplifiers.
Author: Gurdeep Singh Hura
Publisher: Springer Nature
ISBN: 9811553416
Category : Technology & Engineering
Languages : en
Pages : 1498
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Book Description
This book presents high-quality peer-reviewed papers from the International Conference on Advanced Communication and Computational Technology (ICACCT) 2019 held at the National Institute of Technology, Kurukshetra, India. The contents are broadly divided into four parts: (i) Advanced Computing, (ii) Communication and Networking, (iii) VLSI and Embedded Systems, and (iv) Optimization Techniques.The major focus is on emerging computing technologies and their applications in the domain of communication and networking. The book will prove useful for engineers and researchers working on physical, data link and transport layers of communication protocols. Also, this will be useful for industry professionals interested in manufacturing of communication devices, modems, routers etc. with enhanced computational and data handling capacities.
Author: Kai D. Wright
Publisher: John Wiley & Sons
ISBN: 1119600499
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.
Author: Adam Morgan
Publisher: John Wiley & Sons
ISBN: 1118899458
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
An inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today—lack of time, money, resources, attention, know-how—and see in them the opportunity for transformation of oneself and one's organization's fortunes. The ideas in the book are based on the authors' extensive work as business consultants, and are brought to life in 35 personal interviews from such varied sources as Nike, IKEA, Unilever, the U.S. Navy, Formula One racecar engineers, public school teachers in California, and barley farmers in South Africa. Underpinned by scientific research into the psychology of breakthrough, the book is a practical handbook full of tools and tips for how to make more from less. Beautifully designed and accessible, A Beautiful Constraint will appeal beyond its core business audience to anyone who needs to find the opportunity in constraint. The book takes the reader on a journey through the mindset, method and motivation required to move from the initial "victim" stage into the transformation stage. It challenges us to: Examine how we've become path dependent—stuck with routines that blind us from seeing opportunity along new paths Ask Propelling Questions to help us break free of those paths and put the most pressing and valuable constraints at the heart of our process Adopt a Can If mentality to answer these questions—focused on "how," not "if" Access the abundance to be found all around us to help transform constraints Activate the high-octane mix of emotions necessary to fuel the tenacity required for success We live in a world of seemingly ever-increasing constraints, driven as much by an overabundance of choices and connections as by a scarcity of time and resources. How we respond to these constraints is one of the most important issues of our time and will be a large determinant of our progress as people, businesses and planet, in the future. A Beautiful Constraint calls for a more widespread capability for constraint-driven problem solving and provides the framework to achieve that.
Author: Saraju P. Mohanty
Publisher: IET
ISBN: 184919999X
Category : Technology & Engineering
Languages : en
Pages : 439
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Book Description
Continuing from volume 1, this volume outlines circuit- and system-level design approaches and issues for these devices. Topics covered include self-healing analog/RF circuits; on-chip gate delay variability measurement in scaled technology; FinFET SRAM circuits; nanoscale FinFET devices for PVT aware SRAM; low leakage variability aware CMOS logic circuits; thermal effects in MWCNT VLSI interconnects; an accurate PVT-aware statistical logic library for nano-CMOS integrated circuits; SPICEless RTL design optimization of nano-electronic digital integrated circuits; power-delay trade-off driven optimal scheduling of CDFGs during high level synthesis; green on-chip inductors for three-dimensional integrated circuits; 3D NoC -- a promising alternative for tomorrow's nano-system design; and DNA computing.
Author: Matt Blumberg
Publisher: John Wiley & Sons
ISBN: 1119772575
Category : Business & Economics
Languages : en
Pages : 649
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Book Description
One of the greatest challenges for startup teams is scaling because usually there's not a blueprint to follow, people are learning their function as they go, and everyone is wearing multiple hats. There can be lots of trial and error, lots of missteps, and lots of valuable time and money squandered as companies scale. Matt Blumberg and his team understand the scaling challenges—they've been there, and it took them nearly 20 years to scale and achieve a successful exit. Along the way they learned what worked and what didn’t work, and they share their lessons learned in Startup CXO. Unlike other business books, Startup CXO is designed to help each functional leader understand how their function scales, what to anticipate as they scale, and what things to avoid. Beyond providing function-specific advice, tools, and tactics, Startup CXO is a resource for each team member to learn about the other functions, understand other functional challenges, and get greater clarity on how to collaborate effectively with the other functional leads. CEOs, Board members, and investors have a book they can consult to pinpoint areas of weakness and learn how to turn those into strengths. Startup CXO has in-depth chapters covering the nine most common functions in startups: finance, people, marketing, sales, customers, business development, product, operations, and privacy. Each functional section has a "CEO to CEO Advice" summary from Blumberg on what great looks like for that CXO, signs your CXO isn't scaling, and how to engage with your CXO. Startup CXO also has a section on the future of executive work, fractional and interim roles. Written by leading practitioners in the newly emergent fractional executive world, each function is covered with useful tips on how to be a successful fractional executive as well as what to look for and how to manage fractional executives. Startup CXO is an amazing resource for CEOs but also for functional leaders and professionals at any stage of their career." —Scott Dorsey, Managing Partner, High Alpha
Author: Mark Horn
Publisher: Simon and Schuster
ISBN: 1620559315
Category : Body, Mind & Spirit
Languages : en
Pages : 727
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Book Description
An innovative, spiritual workbook that integrates the Tarot and the Kabbalistic tradition of Counting the Omer • Explores the origins and meaning of the 49-day Kabbalistic meditative practice of Counting the Omer and how it can lead to spiritual revelation, personal insight, and connection with the Divine • Reveals the correspondence of the Tarot’s minor arcana with the Sephirot of the Tree of Life and explains how both relate to the Omer meditation • Provides a daily practice workbook that explores the related Sephirot and Tarot cards for each day, examines their Kabbalistic and spiritual meanings, and provides questions for daily reflection and meditation guidance The 49-day mystical practice known as Counting the Omer is an ancient Jewish ritual observed between the holidays of Passover and Shavuot (also known as Pentecost). As practiced by Kabbalists, it is designed to cleanse and purify the soul in preparation for spiritual revelation and a personal connection with God. The ritual creates a spiritual inner journey that follows the path of the ancient Israelites from the moment of their physical freedom from slavery in Egypt to the establishment of their spiritual freedom forty-nine days later when they arrived at Mt. Sinai. Adeptly integrating this mystical practice with the transformative symbolism of the Tarot, Mark Horn uses the ritual of Counting the Omer as a template for a guided meditative practice that gives readers insight into their personal life journey and help in overcoming the issues that hinder their growth and spiritual awakening. Examining the correspondence of the Tarot’s minor arcana with the Sephirot of the Kabbalistic Tree of Life, he shows how using the cards in connection with Counting the Omer can unlock the gates to a deep experience of the sacred. In the detailed daily practice workbook section, Horn provides day-by-day descriptions of the 49-day meditative practice of Counting the Omer. He divides the journey into seven week-long segments, which in turn are broken down into seven daily practices. For each day, he explains the related Sephirot and Tarot cards and their Kabbalistic and spiritual meanings, providing the reader with questions for daily reflection, guidance for meditation, and insight from traditional Jewish texts as well as teachings from Christian, Buddhist, Hindu, and Muslim traditions. Unveiling the relationship between Tarot and the Kabbalah, Horn shows readers how uniting these two practices can open them to a deeper experience of the Divine.
