Insights into Advancements in Intelligent Information Technologies: Discoveries

Insights into Advancements in Intelligent Information Technologies: Discoveries PDF Author: Sugumaran, Vijayan
Publisher: IGI Global
ISBN: 1466601590
Category : Computers
Languages : en
Pages : 365

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Book Description
"This book offers the latest the field has to offer in research, methodologies, frameworks, and advances in the field of intelligent information technologies"--Provided by publisher.

Insights into Advancements in Intelligent Information Technologies: Discoveries

Insights into Advancements in Intelligent Information Technologies: Discoveries PDF Author: Sugumaran, Vijayan
Publisher: IGI Global
ISBN: 1466601590
Category : Computers
Languages : en
Pages : 365

Get Book Here

Book Description
"This book offers the latest the field has to offer in research, methodologies, frameworks, and advances in the field of intelligent information technologies"--Provided by publisher.

Educational Strategies for the Next Generation Leaders in Hotel Management

Educational Strategies for the Next Generation Leaders in Hotel Management PDF Author: Feng, Jiuguang
Publisher: IGI Global
ISBN: 1466685662
Category : Business & Economics
Languages : en
Pages : 424

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Book Description
As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but challenging career. Due to the impact of an ever-changing economy on the industry as a whole, the education of hotel managers and professionals has become an increasingly important area of study. Educational Strategies for the Next Generation Leaders in Hotel Management combines practical experience with the effective pedagogical approaches being implemented in higher learning institutions and hospitality programs internationally. Highlighting key issues surrounding the current and future scope of hotel management and the skills and knowledge necessary for career success in the hospitality industry, this publication is an essential reference source for hospitality managers, educators, and students interested in the future of the industry and the best practices for hospitality education. This publication features timely, research-based chapters and analysis relevant to topics in the hospitality industry including, but not limited to, craft-based learning, e-learning, higher education, hospitality management, human resources, opening delays, professional development, six sigma, women in global leadership, and work integrated learning.

Marketing in the Cyber Era: Strategies and Emerging Trends

Marketing in the Cyber Era: Strategies and Emerging Trends PDF Author: Ghorbani, Ali
Publisher: IGI Global
ISBN: 1466648651
Category : Business & Economics
Languages : en
Pages : 357

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Book Description
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.

Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media

Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media PDF Author: Wu, Mei
Publisher: IGI Global
ISBN: 1466645792
Category : Business & Economics
Languages : en
Pages : 326

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Book Description
Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Customer Relationship Management Strategies in the Digital Era

Customer Relationship Management Strategies in the Digital Era PDF Author: Nas?r, Süphan
Publisher: IGI Global
ISBN: 1466682329
Category : Business & Economics
Languages : en
Pages : 340

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Book Description
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Strategic Tools and Methods for Promoting Hospitality and Tourism Services

Strategic Tools and Methods for Promoting Hospitality and Tourism Services PDF Author: Nedelea, Alexandru-Mircea
Publisher: IGI Global
ISBN: 1466697628
Category : Business & Economics
Languages : en
Pages : 345

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Book Description
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Strategic Labor Relations Management in Modern Organizations

Strategic Labor Relations Management in Modern Organizations PDF Author: Casademunt, Ana María Lucia
Publisher: IGI Global
ISBN: 1522503579
Category : Business & Economics
Languages : en
Pages : 334

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Book Description
Rapid changes within the modern business landscape have created new demands for human resources management. With a different set of challenges to face, human resources managers must implement novel approaches to improve policy effectiveness. Strategic Labor Relations Management in Modern Organizations is a pivotal reference source for the latest scholarly research on emerging human resource practices in relation to labor management, featuring innovative methods to remain competitive in the global business arena. Focusing on critical analyses and real-world applications, this book is ideally designed for professionals, upper-level students, managers, and researchers actively involved in human resources settings.

Encyclopedia of Information Science and Technology

Encyclopedia of Information Science and Technology PDF Author: Mehdi Khosrow-Pour
Publisher: IGI Global Snippet
ISBN: 9781605660264
Category : Computers
Languages : en
Pages : 4292

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Book Description
"This set of books represents a detailed compendium of authoritative, research-based entries that define the contemporary state of knowledge on technology"--Provided by publisher.

Intelligent Information Technologies and Applications

Intelligent Information Technologies and Applications PDF Author: Sugumaran, Vijayan
Publisher: IGI Global
ISBN: 1599049597
Category : Computers
Languages : en
Pages : 344

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Book Description
With the inundation of emergent online- and Web-centered technologies, there has been an increased focus on intelligent information technologies that are designed to enable users to accomplish complex tasks with relative ease. Intelligent Information Technologies and Applications provides cutting-edge research on the modeling; implementation; and financial, environmental, and organizational implications of this dynamic topic to researchers and practitioners in fields such as information systems, intelligent agents, artificial intelligence, and Web engineering.

Proceedings of Ninth International Congress on Information and Communication Technology

Proceedings of Ninth International Congress on Information and Communication Technology PDF Author: Xin-She Yang
Publisher: Springer Nature
ISBN: 9819733057
Category :
Languages : en
Pages : 649

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Book Description