Marketing Destinations and Venues for Conferences, Conventions and Business Events PDF Download

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Marketing Destinations and Venues for Conferences, Conventions and Business Events

Marketing Destinations and Venues for Conferences, Conventions and Business Events PDF Author: Rob Davidson
Publisher: Routledge
ISBN: 1136380361
Category : Business & Economics
Languages : en
Pages : 296

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Book Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments