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Author: Rizwan Raheem Ahmed
Publisher: GRIN Verlag
ISBN: 3668056897
Category : Business & Economics
Languages : en
Pages : 49
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Book Description
Research Paper (postgraduate) from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Shaheed Zulfikar Ali Bhutto Institute of Science & Technology, course: Master of Business Administration, language: English, abstract: In the recent years the influence level of children have shown dramatic changes and major variations depending upon factors and different norms and values. Family purchase decision are being influenced by children by a greater extent. Hence, all these developments and changes have resulted in creating the need to gauge and identify certain variables which impact children to influence their family in purchase decision making. Moreover, this would also highlight the overall importance and role of children within the family. Therefore the aim of this study was to test certain factors which creates impact on children to influence their parents. This was supported by conducting of quantitative (questionnaires) and qualitative survey (unstructured interviews). In order to achieve the research objectives around 230 respondents through quantitative and 5 through qualitative approach were analyzed. This research will be beneficial for the store owners & marketers/researchers to identify and create effectives strategies which would impact the children to influence their parents in the purchase decisions. However this research is limited to Karachi only as a result of budget and time constraints, therefore for further study this research can also be based on a wider scope i.e., outside Karachi including maximum variables that can affect the children to influence in the family purchase decision. This would allow to further analyze and get more insights over the topic.
Author: Rizwan Raheem Ahmed
Publisher: GRIN Verlag
ISBN: 3668056897
Category : Business & Economics
Languages : en
Pages : 49
Get Book Here
Book Description
Research Paper (postgraduate) from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Shaheed Zulfikar Ali Bhutto Institute of Science & Technology, course: Master of Business Administration, language: English, abstract: In the recent years the influence level of children have shown dramatic changes and major variations depending upon factors and different norms and values. Family purchase decision are being influenced by children by a greater extent. Hence, all these developments and changes have resulted in creating the need to gauge and identify certain variables which impact children to influence their family in purchase decision making. Moreover, this would also highlight the overall importance and role of children within the family. Therefore the aim of this study was to test certain factors which creates impact on children to influence their parents. This was supported by conducting of quantitative (questionnaires) and qualitative survey (unstructured interviews). In order to achieve the research objectives around 230 respondents through quantitative and 5 through qualitative approach were analyzed. This research will be beneficial for the store owners & marketers/researchers to identify and create effectives strategies which would impact the children to influence their parents in the purchase decisions. However this research is limited to Karachi only as a result of budget and time constraints, therefore for further study this research can also be based on a wider scope i.e., outside Karachi including maximum variables that can affect the children to influence in the family purchase decision. This would allow to further analyze and get more insights over the topic.
Author: Jagdish Sheth
Publisher: Marketing Classics Press
ISBN: 1613110456
Category : Business & Economics
Languages : en
Pages : 18
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Book Description
Author: John H. Scanzoni
Publisher:
ISBN:
Category : Families
Languages : en
Pages : 316
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Book Description
Author: Ann C. Crouter
Publisher: Routledge
ISBN: 1135632812
Category : Psychology
Languages : en
Pages : 459
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Book Description
Any parent who has raised more than one child is likely to be keenly aware of subtle or even striking differences among their offspring. The central premise of this volume is that children bring personal qualities to their relationships with other family members that help shape family interaction, relationships, and even processes that family researchers have called "parenting." The chapters address how children's personal qualities make their mark on families in ways that may in turn influence children's subsequent development. The volume is based on the presentations and discussions from a national symposium on "Children's influence on family dynamics: The neglected side of family relationships" held at the Pennsylvania State University, as the ninth in a series of annual interdisciplinary symposia focused on family issues. It is divided into four parts, each dealing with a different aspect of the topic. Part I sets the stage by focusing on the features of children that make a difference, as well as the kinds of research designs that are likely to shed light on the role of child influences. Part II focuses on early childhood, particularly the role of infant temperament and other individual differences in very young children in shaping their parents' behaviors, reactions in turn that feedback and influence the developing child. Part III focuses on adolescence, a time when young people are able to exert more choice in how they spend their time and who they spend it with. Part IV pulls the themes of the volume together and points the way for future research.
Author: Constance John Batounis
Publisher:
ISBN:
Category : Advertising and children
Languages : en
Pages : 80
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Book Description
Author: Martin Lindstrom
Publisher: Kogan Page Publishers
ISBN: 0749447117
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "BRANDchild will be a valuable addition to our industry's literature." - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson "Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom." - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.
Author: Anne Sutherland
Publisher: McGraw Hill Professional
ISBN: 0071436170
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
Author: Adrian Furnham
Publisher: Routledge
ISBN: 1134666926
Category : Psychology
Languages : en
Pages : 228
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Book Description
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Author: Granata, Giuseppe
Publisher: IGI Global
ISBN: 1522578579
Category : Business & Economics
Languages : en
Pages : 413
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Book Description
Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore todays consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.
Author: Uriel G. Foa
Publisher: Emerald Group Publishing
ISBN: 9780122613104
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
This volume serves as an update on current developments in Resource Theory and presents a representative sample of contemporary research conducted within this theoretical perspective. Resource Thoery presents empirical evidence supporting the cross-cultural validity of this framework. Attention is focused on a broad range of social-psychological phenomena that have been fruitfully explored using this theoretical approach. Key Features * Social Exchange Theory * Cross-cultural Theory * Social Relationships
