Industrial Marketing at Work PDF Download
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Author: McGraw-Hill Book Company
Publisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages : 90
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Book Description
Author: McGraw-Hill Book Company
Publisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages : 90
Get Book Here
Book Description
Author: Frederick E. Webster
Publisher: *Ronald Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Author: Mukerjee
Publisher: Excel Books India
ISBN: 9788174467003
Category : Industrial marketing
Languages : en
Pages : 676
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Book Description
Author: Michael H. Morris
Publisher: SAGE
ISBN: 9780803959644
Category : Business & Economics
Languages : en
Pages : 564
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Book Description
Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships.
Author: Jared R. Fabac
Publisher:
ISBN: 1475998473
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
The industrial marketing sector-also known as business-to-business marketing- continues to rely on traditional advertising, marketing, and promotions to reach customers. But the old ways don't work anymore, and it's time to revolt. Jared R. Fabac, a renowned marketing expert, outlines the new technology, tools, and platforms that can help you participate in the revolution. He also outlines the dire consequences that could befall the companies that cling to the ways of the past. In this guidebook, you'll learn how to - Transform your marketing for today's audience; - Get found by the buyers you target; - Convert more prospects in shorter time; - Put your lead generation efforts on autopilot New technology, social media and other marketing and promotion platforms demand that companies in the industrial sector not only keep up with, but surpass their competition in this new environment. Putting your head in the sand while business deteriorates or doubling down on old methods won't help you beat competitors and remain relevant. You can only do that by recognizing that technology is here to stay and deciding to join The Industrial (Marketing) Revolution.
Author: Thomas Fotiadis
Publisher: Sage Publications Limited
ISBN: 9781529778533
Category :
Languages : en
Pages : 360
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Book Description
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.
Author: Nicholas A H Stacey
Publisher: Hassell Street Press
ISBN: 9781014766786
Category :
Languages : en
Pages : 296
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Book Description
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Michael D. Hutt
Publisher: Chicago ; Montréal : The Dryden Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
Author: Robert R. Reeder
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 680
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Book Description
Author: Claudio A. Saavedra
Publisher: Springer
ISBN: 3319306103
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
