Increasing Marketing Productivity and Conceptual and Methodological Foundations of Marketing PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Increasing Marketing Productivity and Conceptual and Methodological Foundations of Marketing PDF full book. Access full book title Increasing Marketing Productivity and Conceptual and Methodological Foundations of Marketing by . Download full books in PDF and EPUB format.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 543
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 543
Get Book Here
Book Description
Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 588
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Muriel E. More
Publisher:
ISBN:
Category : National parks and reserves
Languages : en
Pages : 64
Get Book Here
Book Description
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: G. Kindra
Publisher: Routledge
ISBN: 1317646703
Category : Business & Economics
Languages : en
Pages : 276
Get Book Here
Book Description
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Author: Gerald G. Udell
Publisher:
ISBN:
Category : New products
Languages : en
Pages : 8
Get Book Here
Book Description
Author: Valarie A. Zeithaml
Publisher: Marketing Classics Press
ISBN: 161311270X
Category : Business & Economics
Languages : en
Pages : 553
Get Book Here
Book Description
Author: Charles T. Salmon
Publisher: Routledge
ISBN: 113628768X
Category : Language Arts & Disciplines
Languages : en
Pages : 554
Get Book Here
Book Description
Communication Yearbook 36 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Charles T. Salmon presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association. The contents include summaries of communication research programs that represent the most innovative work currently, with internationally renowned scholars serving as respondents to each chapter. Offering a blend of chapters emphasizing timely disciplinary concerns and enduring theoretical questions, this volume will be valuable to scholars throughout communication studies.
Author: Nigel Piercy
Publisher: Routledge
ISBN: 1317654013
Category : Business & Economics
Languages : en
Pages : 284
Get Book Here
Book Description
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
