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Author: Mijeong Kim
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages :
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Book Description
Abstract: The primary goal of this research was to investigate how consumers respond to stockouts from the perspective of discrepancy-evaluation theory of emotion. This research consists of two studies employing a randomized experiment using a mock website simulating online apparel shopping. In a 2 (timing of notification about stockout: before or after) x 2 (item preference: not preferred or preferred) x 2 (frequency of stockout: once or twice) complete between-subjects factorial design, Study 1 examined: (1) the effects of timing, preference, and frequency of stockouts on negative emotion, (2) structural relationships among negative emotion, store image, decision satisfaction, and behavioral intent, and (3) the moderating role of timing, preference, and frequency on the process by which stockouts influence consumer response. Female college students (N=820) participated in the simulated online apparel shopping experiment for Study 1, in which they experienced a different level of stockouts as a function of timing, preference, and frequency of stockouts. In a one factor (managerial response) between-subjects design with four levels (standard, substitute, backorder, or financial response), Study 2 explored the effect of four retail management responses on consumer responses to stockouts. Female college students (N=234) participated in another simulated online shopping experiment for Study 2, in which they received one of the four managerial responses. The findings from Study 1 revealed: (1) main effects for timing, preference, and frequency on negative emotion; (2) three two-way interaction effects for timing, preference, and frequency on negative emotion; (3) the effects of negative emotion on perception of store image, decision satisfaction, and behavioral intent; (4) the effect of negative emotion on behavioral intent mediated by perceptions of store image and decision satisfaction; (5) the varied relationship between store image and behavioral intent as a function of timing, preference, and frequency; and (6) the varied relationship between negative emotion and store image, store image and behavioral intent, and decision satisfaction and behavioral intent as a function of three two-way interactions among timing, preference, and frequency. The findings from Study 2 showed the effect of managerial response on negative emotion, perceptions of store image, and behavioral intent.
Author: Mijeong Kim
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages :
Get Book Here
Book Description
Abstract: The primary goal of this research was to investigate how consumers respond to stockouts from the perspective of discrepancy-evaluation theory of emotion. This research consists of two studies employing a randomized experiment using a mock website simulating online apparel shopping. In a 2 (timing of notification about stockout: before or after) x 2 (item preference: not preferred or preferred) x 2 (frequency of stockout: once or twice) complete between-subjects factorial design, Study 1 examined: (1) the effects of timing, preference, and frequency of stockouts on negative emotion, (2) structural relationships among negative emotion, store image, decision satisfaction, and behavioral intent, and (3) the moderating role of timing, preference, and frequency on the process by which stockouts influence consumer response. Female college students (N=820) participated in the simulated online apparel shopping experiment for Study 1, in which they experienced a different level of stockouts as a function of timing, preference, and frequency of stockouts. In a one factor (managerial response) between-subjects design with four levels (standard, substitute, backorder, or financial response), Study 2 explored the effect of four retail management responses on consumer responses to stockouts. Female college students (N=234) participated in another simulated online shopping experiment for Study 2, in which they received one of the four managerial responses. The findings from Study 1 revealed: (1) main effects for timing, preference, and frequency on negative emotion; (2) three two-way interaction effects for timing, preference, and frequency on negative emotion; (3) the effects of negative emotion on perception of store image, decision satisfaction, and behavioral intent; (4) the effect of negative emotion on behavioral intent mediated by perceptions of store image and decision satisfaction; (5) the varied relationship between store image and behavioral intent as a function of timing, preference, and frequency; and (6) the varied relationship between negative emotion and store image, store image and behavioral intent, and decision satisfaction and behavioral intent as a function of three two-way interactions among timing, preference, and frequency. The findings from Study 2 showed the effect of managerial response on negative emotion, perceptions of store image, and behavioral intent.
Author: Minjeong Kim
Publisher:
ISBN:
Category :
Languages : en
Pages : 104
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Author: Katia Campo
Publisher:
ISBN:
Category :
Languages : en
Pages : 40
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Book Description
Author: Mitsuo Gen
Publisher: Springer
ISBN: 3662472007
Category : Business & Economics
Languages : en
Pages : 1085
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Book Description
This volume provides a complete record of presentations made at Industrial Engineering, Management Science and Applications 2015 (ICIMSA 2015), and provides the reader with a snapshot of current knowledge and state-of-the-art results in industrial engineering, management science and applications. The goal of ICIMSA is to provide an excellent international forum for researchers and practitioners from both academia and industry to share cutting-edge developments in the field and to exchange and distribute the latest research and theories from the international community. The conference is held every year, making it an ideal platform for people to share their views and experiences in industrial engineering, management science and applications related fields.
Author: Marco Cristani
Publisher: Springer Nature
ISBN: 3030307549
Category : Computers
Languages : en
Pages : 406
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Book Description
This book constitutes the refereed proceedings of five workshops and an industrial session held at the 20th International Conference on Image Analysis and Processing, ICIAP 2019, in Trento, Italy, in September 2019: Second International Workshop on Recent Advances in Digital Security: Biometrics and Forensics (BioFor 2019); First International Workshop on Pattern Recognition for Cultural Heritage (PatReCH 2019); First International Workshop eHealth in the Big Data and Deep Learning Era (e-BADLE 2019); International Workshop on Deep Understanding Shopper Behaviors and Interactions in Intelligent Retail Environments (DEEPRETAIL 2019); Industrial Session.
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 858
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Author: Francisco J. Martinez-Lopez
Publisher: Springer Nature
ISBN: 3030477649
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?
Author: Igor Kabashkin
Publisher: Springer Nature
ISBN: 3031266552
Category : Technology & Engineering
Languages : en
Pages : 542
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Book Description
This book reports on cutting-edge theories and methods for analyzing complex systems, such as transportation and communication networks and discusses multi-disciplinary approaches to dependability problems encountered when dealing with complex systems in practice. The book presents the most relevant findings discussed at the 22nd International Multidisciplinary Conference on Reliability and Statistics in Transportation and Communication (RelStat), which took place on October 20 – 21, 2022, in Riga, Latvia, in hybrid mode. It spans a broad spectrum of advanced theories and methods, giving a special emphasis to the integration of artificial intelligent concepts into reliability approaches.
Author: Carol Ptak
Publisher: Industrial Press
ISBN: 9780831136284
Category : Technology & Engineering
Languages : en
Pages : 0
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Book Description
"An intuitive proven planning and execution method for today's complex and volatile supply chains"--Cover.
Author: Shelby Koos
Publisher:
ISBN:
Category :
Languages : en
Pages : 39
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Book Description
In this paper, we quantify the effects that product stock-outs led consumer dissatisfactions have on consumer behavior. The study yields a practical solution that retailers could use to determine how a representative consumer is likely to respond to a stock-out situation and hence be proactive in relationship management. We also determine backorder costs that captures both the short term and long term effects of stock-outs and helps retailers in assortment planning. We use the concept of dissatisfaction and the theory of dissatisfaction dynamics to link past temporal patterns in stock-outs to the current dissatisfaction levels and its effects of consumer choice (substitution, postponement, and abandonment). The richness in consumer behavior and the variability in the dissatisfaction levels allow us to: (a) Confirm the existence of a nonlinear relationship between dissatisfaction and consumer behavior and even characterize it as an asymmetric S-shape; and (b) Develop realistic estimates of the backorder costs as a weighted sum of the probabilities of various consumer actions times the costs associated with each action.
