Implicit Measures of Attitudes PDF Download
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Author: Bernd Wittenbrink
Publisher: Guilford Press
ISBN: 1593854021
Category : Psychology
Languages : en
Pages : 305
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Book Description
Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.
Author: Bernd Wittenbrink
Publisher: Guilford Press
ISBN: 1593854021
Category : Psychology
Languages : en
Pages : 305
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Book Description
Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.
Author: Richard E. Petty
Publisher: Psychology Press
ISBN: 1136678379
Category : Psychology
Languages : en
Pages : 544
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Book Description
This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people‘s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Des
Author: Bertram Gawronski
Publisher: Guilford Press
ISBN: 1606236741
Category : Psychology
Languages : en
Pages : 609
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Book Description
Virtually every question in social psychology is currently being shaped by the concepts and methods of implicit social cognition. This tightly edited volume provides the first comprehensive overview of the field. Foremost authorities synthesize the latest findings on how automatic, implicit, and unconscious cognitive processes influence social judgments and behavior. Cutting-edge theories and data are presented in such crucial areas as attitudes, prejudice and stereotyping, self-esteem, self-concepts, close relationships, and morality. Describing state-of-the-art measurement procedures and research designs, the book discusses promising applications in clinical, forensic, and other real-world contexts. Each chapter both sums up what is known and identifies key directions for future research.
Author: Melanie C. Steffens
Publisher: Hogrefe & Huber Publishing
ISBN:
Category : Psychology
Languages : en
Pages : 76
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Book Description
The development and application of implicit attitude measures has been one of the most thriving research areas in psychology over the last few decades. This field is united by a shared excitement about the discoveries enabled by these measures, be they related to social attitudes and behavior, clinical disorders, consumer decisions, or self-representations, among others. These approaches bridge subdisciplines of psychology traditionally characterized by little cross-talk. The variety of implicit meadures used is already broad and still growing, given variants and implementations of these implicit measures in different samples and research approaches. This compilation brings together contributions that focus either on the comparison of different implicit measures or on the mechanisms underlying individual ones, to provide an overview of virtues and weaknesses of different approaches.
Author: Andrew R. Thomas
Publisher: Springer
ISBN: 3319456091
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports—under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers’ consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts.
Author: Hart Blanton
Publisher: Routledge
ISBN: 0429841167
Category : Psychology
Languages : en
Pages : 278
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Book Description
Although best known for experimental methods, social psychology also has a strong tradition of measurement. This volume seeks to highlight this tradition by introducing readers to measurement strategies that help drive social psychological research and theory development. The books opens with an analysis of the measurement technique that dominates most of the social sciences, self-report. Chapter 1 presents a conceptual framework for interpreting the data generated from self-report, which it uses to provide practical advice on writing strong and structured self-report items. From there, attention is drawn to the many other innovative measurement and data-collection techniques that have helped expand the range of theories social psychologists test. Chapters 2 through 6 introduce techniques designed to measure the internal psychological states of individual respondents, with strategies that can stand alone or complement anything obtained via self-report. Included are chapters on implicit, elicitation, and diary approaches to collecting response data from participants, as well as neurological and psychobiological approaches to inferring underlying mechanisms. The remaining chapters introduce creative data-collection techniques, focusing particular attention on the rich forms of data humans often leave behind. Included are chapters on textual analysis, archival analysis, geocoding, and social media harvesting. The many methods covered in this book complement one another, such that the full volume provides researchers with a powerful toolset to help them better explore what is "social" about human behavior.
Author: Pierre Comon
Publisher: Academic Press
ISBN: 0080884946
Category : Technology & Engineering
Languages : en
Pages : 856
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Book Description
Edited by the people who were forerunners in creating the field, together with contributions from 34 leading international experts, this handbook provides the definitive reference on Blind Source Separation, giving a broad and comprehensive description of all the core principles and methods, numerical algorithms and major applications in the fields of telecommunications, biomedical engineering and audio, acoustic and speech processing. Going beyond a machine learning perspective, the book reflects recent results in signal processing and numerical analysis, and includes topics such as optimization criteria, mathematical tools, the design of numerical algorithms, convolutive mixtures, and time frequency approaches. This Handbook is an ideal reference for university researchers, R&D engineers and graduates wishing to learn the core principles, methods, algorithms, and applications of Blind Source Separation. - Covers the principles and major techniques and methods in one book - Edited by the pioneers in the field with contributions from 34 of the world's experts - Describes the main existing numerical algorithms and gives practical advice on their design - Covers the latest cutting edge topics: second order methods; algebraic identification of under-determined mixtures, time-frequency methods, Bayesian approaches, blind identification under non negativity approaches, semi-blind methods for communications - Shows the applications of the methods to key application areas such as telecommunications, biomedical engineering, speech, acoustic, audio and music processing, while also giving a general method for developing applications
Author: Gerd Bohner
Publisher: Psychology Press
ISBN: 1317715543
Category : Psychology
Languages : en
Pages : 320
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Book Description
Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central concern in social psychology since the discipline began. People can - and do - have attitudes on an infinite range of things but what are attitudes, how do we form them and how can they be modified? This book provides the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes. Drawing on research from Europe and the USA it presents up-to-date coverage of the key issues that will be encountered in this area, including attitude formation and change, functions of attitudes, attitude measurement, attitudes as temporary constructs, persuasion processes and prediction of behaviour from attitudes.
Author: Bertram Gawronski
Publisher: Guilford Publications
ISBN: 1462518486
Category : Psychology
Languages : en
Pages : 449
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Book Description
This volume provides the first authoritative explication of metatheoretical principles in the construction and evaluation of social-psychological theories. Leading international authorities review the conceptual foundations of the field's most influential approaches, scrutinizing the range and limits of theories in various areas of inquiry. The chapters describe basic principles of logical inference, illustrate common fallacies in theoretical interpretations of empirical findings, and outline the unique contributions of different levels of analysis. An in-depth look at the philosophical foundations of theorizing in social psychology, the book will be of interest to any scholar or student interested in scientific explanations of social behavior.
Author: Stuart Oskamp
Publisher: Psychology Press
ISBN: 1135618615
Category : Business & Economics
Languages : en
Pages : 593
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Book Description
Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars. This extensively revised edition captures this excitement, while remaining grounded in scholarly research. Attitudes and Opinions, 3/e maintains one of the main goals of the original edition--breadth of coverage. The book thoroughly reviews both implicit and explicit measures of attitudes, the structure and function of attitudes, the nature of public opinion and polling, attitude formation, communication of attitudes and opinions, and the relationship between attitudes and behaviors, as well as theories and research on attitude change. Over 2,000 references support the book's scientific integrity. The authors' second goal is to demonstrate the relevance of the topic to people's lives. Subsequently, the second part of the book examines many of the topics and research findings that are salient in the world today--political and international attitudes (including terrorism), voting behavior, racism and prejudice, sexism and gender roles, and environmental attitudes. This thoroughly revised new edition features: *an entirely new chapter on implicit measures attitudes; *a new chapter on environmental attitudes; *updated opinion poll data throughout the book; *additional material on time trends in attitudes about many issues; and *expanded, updated sections on international attitudes reflecting the events of 9/11 and the subsequent invasions of Afghanistan and Iraq. Attitudes and Opinions' broad and interdisciplinary perspective makes this an ideal text in courses on attitudes, public opinion, survey research, or persuasion, taught in a variety of departments including psychology, communication, marketing, sociology, and political science.
