Author: Christopher P. Hanscom
Publisher: University of Hawaii Press
ISBN: 0824839048
Category : Literary Collections
Languages : en
Pages : 258
Book Description
This volume contains translations—many appearing for the first time in the English language—of major literary, critical, and historical essays from the colonial period (1910–1945) in Korea. Considered representative of the debates among and between Korean and Japanese thinkers of the colonial period, these texts shed light on relatively unexplored aspects of intellectual life and take part in current conversations around the nature of the colonial experience and its effects on post-liberation Korean society and culture. The essays, each preceded by a scholarly introduction giving necessary historical and biographical context, represent a diverse spectrum of ideological positions and showcase the complexity of intellectual life and scholarship in colonial Korea. They allow new perspectives on an important period in Korean history, a period that continues to inform political, social, and cultural life in crucial ways across East Asia. The translations also provide an important counterpoint to the imperial archive from the perspective of the colonized and take part in the ongoing reevaluation of the colonial period and “colonial modernity” in both Western and East Asian scholarship. Imperatives of Culture is intended in part for the increasing number of undergraduate and graduate students in Korean studies as well as for those engaged in the study of East Asia as a whole and a general, educated audience with interests in modern Korea and East Asia. The essays have been carefully selected and introduced in ways that open up avenues for comparison with analyses of colonial literature and history in other national contexts.
Imperatives of Culture
Author: Christopher P. Hanscom
Publisher: University of Hawaii Press
ISBN: 0824839048
Category : Literary Collections
Languages : en
Pages : 258
Book Description
This volume contains translations—many appearing for the first time in the English language—of major literary, critical, and historical essays from the colonial period (1910–1945) in Korea. Considered representative of the debates among and between Korean and Japanese thinkers of the colonial period, these texts shed light on relatively unexplored aspects of intellectual life and take part in current conversations around the nature of the colonial experience and its effects on post-liberation Korean society and culture. The essays, each preceded by a scholarly introduction giving necessary historical and biographical context, represent a diverse spectrum of ideological positions and showcase the complexity of intellectual life and scholarship in colonial Korea. They allow new perspectives on an important period in Korean history, a period that continues to inform political, social, and cultural life in crucial ways across East Asia. The translations also provide an important counterpoint to the imperial archive from the perspective of the colonized and take part in the ongoing reevaluation of the colonial period and “colonial modernity” in both Western and East Asian scholarship. Imperatives of Culture is intended in part for the increasing number of undergraduate and graduate students in Korean studies as well as for those engaged in the study of East Asia as a whole and a general, educated audience with interests in modern Korea and East Asia. The essays have been carefully selected and introduced in ways that open up avenues for comparison with analyses of colonial literature and history in other national contexts.
Publisher: University of Hawaii Press
ISBN: 0824839048
Category : Literary Collections
Languages : en
Pages : 258
Book Description
This volume contains translations—many appearing for the first time in the English language—of major literary, critical, and historical essays from the colonial period (1910–1945) in Korea. Considered representative of the debates among and between Korean and Japanese thinkers of the colonial period, these texts shed light on relatively unexplored aspects of intellectual life and take part in current conversations around the nature of the colonial experience and its effects on post-liberation Korean society and culture. The essays, each preceded by a scholarly introduction giving necessary historical and biographical context, represent a diverse spectrum of ideological positions and showcase the complexity of intellectual life and scholarship in colonial Korea. They allow new perspectives on an important period in Korean history, a period that continues to inform political, social, and cultural life in crucial ways across East Asia. The translations also provide an important counterpoint to the imperial archive from the perspective of the colonized and take part in the ongoing reevaluation of the colonial period and “colonial modernity” in both Western and East Asian scholarship. Imperatives of Culture is intended in part for the increasing number of undergraduate and graduate students in Korean studies as well as for those engaged in the study of East Asia as a whole and a general, educated audience with interests in modern Korea and East Asia. The essays have been carefully selected and introduced in ways that open up avenues for comparison with analyses of colonial literature and history in other national contexts.
The Cultural Imperative
Author: Richard D. Lewis
Publisher: Nicholas Brealey International
ISBN: 9781931930352
Category : Political Science
Languages : en
Pages : 338
Book Description
Will the tidal wave of globalization lead us to a bland and uniform cultural landscape dominated by a unified cultural perspective? Will cultural imperialism triumph in the twenty-first century? Or will culture, which drives human behavior through religion, language, geography and history, maintain its influence on the human consciousness? In The Cultural Imperative, Global Trends in the Twenty-first Century, Richard D Lewis explores these questions and proposes his thesis in this sweeping new book that examines the forces that keep us from taking off our cultural spectacles and explains how cultural traits are to deeply embedded to be homogenized, as predicted by so many others.
Publisher: Nicholas Brealey International
ISBN: 9781931930352
Category : Political Science
Languages : en
Pages : 338
Book Description
Will the tidal wave of globalization lead us to a bland and uniform cultural landscape dominated by a unified cultural perspective? Will cultural imperialism triumph in the twenty-first century? Or will culture, which drives human behavior through religion, language, geography and history, maintain its influence on the human consciousness? In The Cultural Imperative, Global Trends in the Twenty-first Century, Richard D Lewis explores these questions and proposes his thesis in this sweeping new book that examines the forces that keep us from taking off our cultural spectacles and explains how cultural traits are to deeply embedded to be homogenized, as predicted by so many others.
Ionesco's Imperatives
Author: Rosette C. Lamont
Publisher: American Mathematical Soc.
ISBN: 9780472103102
Category : Drama
Languages : en
Pages : 354
Book Description
The first complete survey in English of Ionesco's contributions to the stage and a new recognition of their political content
Publisher: American Mathematical Soc.
ISBN: 9780472103102
Category : Drama
Languages : en
Pages : 354
Book Description
The first complete survey in English of Ionesco's contributions to the stage and a new recognition of their political content
Civilizational Imperatives
Author: Oliver Charbonneau
Publisher: Cornell University Press
ISBN: 1501750739
Category : Political Science
Languages : en
Pages : 301
Book Description
In Civilizational Imperatives, Oliver Charbonneau reveals the little-known history of the United States' colonization of the Philippines' Muslim South in the early twentieth century. Often referred to as Moroland, the Sulu Archipelago and the island of Mindanao were sites of intense US engagement and laboratories of colonial modernity during an age of global imperialism. Exploring the complex relationship between colonizer and colonized from the late nineteenth century until the eve of the Second World War, Charbonneau argues that American power in the Islamic Philippines rested upon a transformative vision of colonial rule. Civilization, protection, and instruction became watchwords for US military officers and civilian administrators, who enacted fantasies of racial reform among the diverse societies of the region. Violence saturated their efforts to remake indigenous politics and culture, embedding itself into governance strategies used across four decades. Although it took place on the edges of the Philippine colonial state, this fraught civilizing mission did not occur in isolation. It shared structural and ideological connections to US settler conquest in North America and also borrowed liberally from European and Islamic empires. These circuits of cultural, political, and institutional exchange—accessed by colonial and anticolonial actors alike—gave empire in the Southern Philippines its hybrid character. Civilizational Imperatives is a story of colonization and connection, reaching across nations and empires in its examination of a Southeast Asian space under US sovereignty. It presents an innovative new portrait of the American empire's global dimensions and the many ways they shaped the colonial encounter in the Southern Philippines.
Publisher: Cornell University Press
ISBN: 1501750739
Category : Political Science
Languages : en
Pages : 301
Book Description
In Civilizational Imperatives, Oliver Charbonneau reveals the little-known history of the United States' colonization of the Philippines' Muslim South in the early twentieth century. Often referred to as Moroland, the Sulu Archipelago and the island of Mindanao were sites of intense US engagement and laboratories of colonial modernity during an age of global imperialism. Exploring the complex relationship between colonizer and colonized from the late nineteenth century until the eve of the Second World War, Charbonneau argues that American power in the Islamic Philippines rested upon a transformative vision of colonial rule. Civilization, protection, and instruction became watchwords for US military officers and civilian administrators, who enacted fantasies of racial reform among the diverse societies of the region. Violence saturated their efforts to remake indigenous politics and culture, embedding itself into governance strategies used across four decades. Although it took place on the edges of the Philippine colonial state, this fraught civilizing mission did not occur in isolation. It shared structural and ideological connections to US settler conquest in North America and also borrowed liberally from European and Islamic empires. These circuits of cultural, political, and institutional exchange—accessed by colonial and anticolonial actors alike—gave empire in the Southern Philippines its hybrid character. Civilizational Imperatives is a story of colonization and connection, reaching across nations and empires in its examination of a Southeast Asian space under US sovereignty. It presents an innovative new portrait of the American empire's global dimensions and the many ways they shaped the colonial encounter in the Southern Philippines.
Everything and Less
Author: Mark McGurl
Publisher: Verso Books
ISBN: 1839763876
Category : Literary Criticism
Languages : en
Pages : 337
Book Description
National Book Critics Circle Award Finalist Best Book of Fall (Esquire) and a Most Anticipated Book of 2021 (Lit Hub) What Has Happened to Fiction in the Age of Platform Capitalism? Since it was first launched in 1994, Amazon has changed the world of literature. The “Everything Store” has not just transformed how we buy books; it has affected what we buy, and even what we read. In Everything and Less, acclaimed critic Mark McGurl explores this new world where writing is no longer categorized as high or lowbrow, literature or popular fiction. Charting a course spanning from Henry James to E. L. James, McGurl shows that contemporary writing has less to do with writing per se than with the manner of its distribution. This consumerist logic—if you like this, you might also like ...—has reorganized the fiction universe so that literary prize-winners sit alongside fantasy, romance, fan fiction, and the infinite list of hybrid genres and self-published works. This is an innovation to be cautiously celebrated. Amazon’s platform is not just a retail juggernaut but an aesthetic experiment driven by an unseen algorithm rivaling in the depths of its effects any major cultural shift in history. Here all fiction is genre fiction, and the niches range from the categories of crime and science fiction to the more refined interests of Adult Baby Diaper Lover erotica. Everything and Less is a hilarious and insightful map of both the commanding heights and sordid depths of fiction, past and present, that opens up an arresting conversation about why it is we read and write fiction in the first place.
Publisher: Verso Books
ISBN: 1839763876
Category : Literary Criticism
Languages : en
Pages : 337
Book Description
National Book Critics Circle Award Finalist Best Book of Fall (Esquire) and a Most Anticipated Book of 2021 (Lit Hub) What Has Happened to Fiction in the Age of Platform Capitalism? Since it was first launched in 1994, Amazon has changed the world of literature. The “Everything Store” has not just transformed how we buy books; it has affected what we buy, and even what we read. In Everything and Less, acclaimed critic Mark McGurl explores this new world where writing is no longer categorized as high or lowbrow, literature or popular fiction. Charting a course spanning from Henry James to E. L. James, McGurl shows that contemporary writing has less to do with writing per se than with the manner of its distribution. This consumerist logic—if you like this, you might also like ...—has reorganized the fiction universe so that literary prize-winners sit alongside fantasy, romance, fan fiction, and the infinite list of hybrid genres and self-published works. This is an innovation to be cautiously celebrated. Amazon’s platform is not just a retail juggernaut but an aesthetic experiment driven by an unseen algorithm rivaling in the depths of its effects any major cultural shift in history. Here all fiction is genre fiction, and the niches range from the categories of crime and science fiction to the more refined interests of Adult Baby Diaper Lover erotica. Everything and Less is a hilarious and insightful map of both the commanding heights and sordid depths of fiction, past and present, that opens up an arresting conversation about why it is we read and write fiction in the first place.
Cultural Imperatives in Perceptions of Project Success and Failure
Author: Maxwell Chipulu
Publisher: Project Management Institute
ISBN: 1935589938
Category : Business & Economics
Languages : en
Pages : 246
Book Description
Global projects bring many advantages and challenges. Cultural Imperatives in Perceptions of Project Success and Failure is one of the few, if not the first, reports of research that examines the interaction of culture and views of project success in a comprehensive way. In this highly complex issue, the authors lay out their research and results in a logical, deliberate manner that does much to ease the way along the path to understanding. There is much to be learned by all in the study background and the data analysis itself.
Publisher: Project Management Institute
ISBN: 1935589938
Category : Business & Economics
Languages : en
Pages : 246
Book Description
Global projects bring many advantages and challenges. Cultural Imperatives in Perceptions of Project Success and Failure is one of the few, if not the first, reports of research that examines the interaction of culture and views of project success in a comprehensive way. In this highly complex issue, the authors lay out their research and results in a logical, deliberate manner that does much to ease the way along the path to understanding. There is much to be learned by all in the study background and the data analysis itself.
The Culture of Technology
Author: Arnold Pacey
Publisher: MIT Press
ISBN: 9780262660563
Category : Technology & Engineering
Languages : en
Pages : 228
Book Description
The Culture of Technology examines our often conflicting attitudes toward nuclear weapons, biological technologies, pollution, Third World development, automation, social medicine, and industrial decline. It disputes the common idea that technology is "value-free" and shows that its development and use are conditioned by many factors-political and cultural as well as economic and scientific. Many examples from a variety of cultures are presented. These range from the impact of snowmobiles in North America to the use of water pumps in rural India, and from homemade toys in Africa to electricity generation in Britain-all showing how the complex interaction of many influences in every community affects technological practice. Arnold Pacey, who lives near Oxford, England, has a degree in physics and has lectured on both the history of technology and technology policy, with a particular focus on the development of technologies appropriate to Third World needs. He is the author of The Maze of Ingenuity (MIT Press paperback).
Publisher: MIT Press
ISBN: 9780262660563
Category : Technology & Engineering
Languages : en
Pages : 228
Book Description
The Culture of Technology examines our often conflicting attitudes toward nuclear weapons, biological technologies, pollution, Third World development, automation, social medicine, and industrial decline. It disputes the common idea that technology is "value-free" and shows that its development and use are conditioned by many factors-political and cultural as well as economic and scientific. Many examples from a variety of cultures are presented. These range from the impact of snowmobiles in North America to the use of water pumps in rural India, and from homemade toys in Africa to electricity generation in Britain-all showing how the complex interaction of many influences in every community affects technological practice. Arnold Pacey, who lives near Oxford, England, has a degree in physics and has lectured on both the history of technology and technology policy, with a particular focus on the development of technologies appropriate to Third World needs. He is the author of The Maze of Ingenuity (MIT Press paperback).
Confidence Culture
Author: Shani Orgad
Publisher: Duke University Press
ISBN: 1478021837
Category : Social Science
Languages : en
Pages : 160
Book Description
In Confidence Culture, Shani Orgad and Rosalind Gill argue that imperatives directed at women to “love your body” and “believe in yourself” imply that psychological blocks rather than entrenched social injustices hold women back. Interrogating the prominence of confidence in contemporary discourse about body image, workplace, relationships, motherhood, and international development, Orgad and Gill draw on Foucault’s notion of technologies of self to demonstrate how “confidence culture” demands of women near-constant introspection and vigilance in the service of self-improvement. They argue that while confidence messaging may feel good, it does not address structural and systemic oppression. Rather, confidence culture suggests that women—along with people of color, the disabled, and other marginalized groups—are responsible for their own conditions. Rejecting confidence culture’s remaking of feminism along individualistic and neoliberal lines, Orgad and Gill explore alternative articulations of feminism that go beyond the confidence imperative.
Publisher: Duke University Press
ISBN: 1478021837
Category : Social Science
Languages : en
Pages : 160
Book Description
In Confidence Culture, Shani Orgad and Rosalind Gill argue that imperatives directed at women to “love your body” and “believe in yourself” imply that psychological blocks rather than entrenched social injustices hold women back. Interrogating the prominence of confidence in contemporary discourse about body image, workplace, relationships, motherhood, and international development, Orgad and Gill draw on Foucault’s notion of technologies of self to demonstrate how “confidence culture” demands of women near-constant introspection and vigilance in the service of self-improvement. They argue that while confidence messaging may feel good, it does not address structural and systemic oppression. Rather, confidence culture suggests that women—along with people of color, the disabled, and other marginalized groups—are responsible for their own conditions. Rejecting confidence culture’s remaking of feminism along individualistic and neoliberal lines, Orgad and Gill explore alternative articulations of feminism that go beyond the confidence imperative.
The Visual Imperative
Author: Lindy Ryan
Publisher: Morgan Kaufmann
ISBN: 0128039302
Category : Computers
Languages : en
Pages : 322
Book Description
Data is powerful. It separates leaders from laggards and it drives business disruption, transformation, and reinvention. Today's most progressive companies are using the power of data to propel their industries into new areas of innovation, specialization, and optimization. The horsepower of new tools and technologies have provided more opportunities than ever to harness, integrate, and interact with massive amounts of disparate data for business insights and value – something that will only continue in the era of the Internet of Things. And, as a new breed of tech-savvy and digitally native knowledge workers rise to the ranks of data scientist and visual analyst, the needs and demands of the people working with data are changing, too. The world of data is changing fast. And, it's becoming more visual. Visual insights are becoming increasingly dominant in information management, and with the reinvigorated role of data visualization, this imperative is a driving force to creating a visual culture of data discovery. The traditional standards of data visualizations are making way for richer, more robust and more advanced visualizations and new ways of seeing and interacting with data. However, while data visualization is a critical tool to exploring and understanding bigger and more diverse and dynamic data, by understanding and embracing our human hardwiring for visual communication and storytelling and properly incorporating key design principles and evolving best practices, we take the next step forward to transform data visualizations from tools into unique visual information assets. - Discusses several years of in-depth industry research and presents vendor tools, approaches, and methodologies in discovery, visualization, and visual analytics - Provides practicable and use case-based experience from advisory work with Fortune 100 and 500 companies across multiple verticals - Presents the next-generation of visual discovery, data storytelling, and the Five Steps to Data Storytelling with Visualization - Explains the Convergence of Visual Analytics and Visual discovery, including how to use tools such as R in statistical and analytic modeling - Covers emerging technologies such as streaming visualization in the IOT (Internet of Things) and streaming animation
Publisher: Morgan Kaufmann
ISBN: 0128039302
Category : Computers
Languages : en
Pages : 322
Book Description
Data is powerful. It separates leaders from laggards and it drives business disruption, transformation, and reinvention. Today's most progressive companies are using the power of data to propel their industries into new areas of innovation, specialization, and optimization. The horsepower of new tools and technologies have provided more opportunities than ever to harness, integrate, and interact with massive amounts of disparate data for business insights and value – something that will only continue in the era of the Internet of Things. And, as a new breed of tech-savvy and digitally native knowledge workers rise to the ranks of data scientist and visual analyst, the needs and demands of the people working with data are changing, too. The world of data is changing fast. And, it's becoming more visual. Visual insights are becoming increasingly dominant in information management, and with the reinvigorated role of data visualization, this imperative is a driving force to creating a visual culture of data discovery. The traditional standards of data visualizations are making way for richer, more robust and more advanced visualizations and new ways of seeing and interacting with data. However, while data visualization is a critical tool to exploring and understanding bigger and more diverse and dynamic data, by understanding and embracing our human hardwiring for visual communication and storytelling and properly incorporating key design principles and evolving best practices, we take the next step forward to transform data visualizations from tools into unique visual information assets. - Discusses several years of in-depth industry research and presents vendor tools, approaches, and methodologies in discovery, visualization, and visual analytics - Provides practicable and use case-based experience from advisory work with Fortune 100 and 500 companies across multiple verticals - Presents the next-generation of visual discovery, data storytelling, and the Five Steps to Data Storytelling with Visualization - Explains the Convergence of Visual Analytics and Visual discovery, including how to use tools such as R in statistical and analytic modeling - Covers emerging technologies such as streaming visualization in the IOT (Internet of Things) and streaming animation
The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
Author: Linden Brown
Publisher: McGraw-Hill Education
ISBN: 9780071821148
Category : Business & Economics
Languages : en
Pages : 336
Book Description
BECOME THE ENVY OF YOUR INDUSTRY WITH A CUSTOMER-CENTRIC CULTURE Winner of Marketing Book of the Year 2015 by Marketing and Sales Books For the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks, and salesforce.com. It creates a guide for success based on three years of scientific study drawing insights from more than 100 businesses to identify seven key factors. When implemented together these factors have been proven to drive superior business performance. Customer culture is as fundamental to business performance as breathing is to living. It is the life force of your business. This applies no matter what your industry sector. And with the evidence-based methods in this book, you can replicate their success in your business! The Customer Culture Imperative reveals the key disciplines of customer culture that consistently predict enhanced, sustainable business results. Each one is linked to a particular strategy and drives predictable and measurable improvements in one or more business performance factors--from innovation and customer satisfaction to growth in sales and profits to higher rates of new-product success. It gives you the tools to: Inspire everyone in the company to embrace a customer-centric culture Unify efforts across units by creating a "common language" for change Collect and measure data from your efforts and benchmark your progress Make change long term so you leave a legacy of an enduring business Creating a customer-centric company takes more than making an investment in the customer service department and systems. It's about building a culture in which the customer is at the heart of all decisions made within every function and unit. What's best for the customer is what's best for business. Make that a part of the DNA of your organization, and you will lead your company to unprecedented success. Guaranteed. PRAISE FOR THE CUSTOMER CULTURE IMPERATIVE "Linden and Chris Brown have written the best book on what it takes to build a genuine customer culture in an organization. Their framework and their stories will inspire you to take the next step." -- Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University "A customer-focused culture is a powerful competitive advantage. This book will show you how to diagnose the level of a customer culture and then make the leadership moves to raise this level." -- George Day, Geoffrey T. Boisi Professor of Marketing and Co-Director of the Mack Institute for Innovation Management, Wharton, University of Pennsylvania "Creating unique customer engagements is an essential ingredient of the 'Starbucks Experience.' Crafting an authentic culture is essential to insuring that all employees consistently execute and innovate the highest quality customer experience. Linden and Chris provide a unique framework and road map to build this culture within large and small organizations." -- Arthur Rubinfeld, chief creative officer and president, Global Innovation and Evolution Fresh Retail, Starbucks "Smart phones, smart networks, and personalized apps are changing the way people live and work--giving control to an emerging class of globally connected customers that have the power to shift markets. Linden and Chris Brown’s work will help you understand what is happening and what it means to your business.” -- David Thodey, Chief Executive Officer, Telstra "Over the 40+ years of my life in business I have always known that a customer culture is the key to success. How to achieve it has been a continuous search and challenge. This book is the clearest roadmap I have read to truly achieve a customer culture and all the benefits it brings.” -- John Stanhope, Chairman, Australia Post "Some books (alas, very rare) summarise well-researched management theory, combined with current best practice, to deliver powerful and pragmatic guidelines for growing shareholder value. This is one such book. Read it. Enjoy it. It is a powerful contribution to best practice.” -- Malcolm MacDonald, Emeritus Professor, Cranfield University School of Management "Smart phones, smart networks, and personalized apps are changing the way people live and work,giving control to an emerging class of globally connected customers that have the power to shift markets. Linden and Chris Brown’s work will help you understand what is happening and what it means to your business.”--David Thodey, Chief Executive Officer, Telstra "Over the 40+ years of my life in business I have always known that a customer culture is the key to success. How to achieve it has been a continuous search and challenge. This book is the clearest roadmap I have read to truly achieve a customer culture and all the benefits it brings.”--John Stanhope, Chairman, Australia Post "Some books, alas very rare, summarise well-researched management theory, combined with current best practice, to deliver powerful and pragmatic guidelines for growing shareholder value. This is one such book. Read it. Enjoy it. It is a powerful contribution to best practice.”--Malcolm MacDonald, Emeritus Professor, Cranfield University School of Management "This easy to read book provides essential and unique guidance for driving the critical relationship between customer centricity and sustained organisational performance."-—Dr Ramzi Fayed, Executive Dean, Australian Graduate School of Leadership
Publisher: McGraw-Hill Education
ISBN: 9780071821148
Category : Business & Economics
Languages : en
Pages : 336
Book Description
BECOME THE ENVY OF YOUR INDUSTRY WITH A CUSTOMER-CENTRIC CULTURE Winner of Marketing Book of the Year 2015 by Marketing and Sales Books For the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks, and salesforce.com. It creates a guide for success based on three years of scientific study drawing insights from more than 100 businesses to identify seven key factors. When implemented together these factors have been proven to drive superior business performance. Customer culture is as fundamental to business performance as breathing is to living. It is the life force of your business. This applies no matter what your industry sector. And with the evidence-based methods in this book, you can replicate their success in your business! The Customer Culture Imperative reveals the key disciplines of customer culture that consistently predict enhanced, sustainable business results. Each one is linked to a particular strategy and drives predictable and measurable improvements in one or more business performance factors--from innovation and customer satisfaction to growth in sales and profits to higher rates of new-product success. It gives you the tools to: Inspire everyone in the company to embrace a customer-centric culture Unify efforts across units by creating a "common language" for change Collect and measure data from your efforts and benchmark your progress Make change long term so you leave a legacy of an enduring business Creating a customer-centric company takes more than making an investment in the customer service department and systems. It's about building a culture in which the customer is at the heart of all decisions made within every function and unit. What's best for the customer is what's best for business. Make that a part of the DNA of your organization, and you will lead your company to unprecedented success. Guaranteed. PRAISE FOR THE CUSTOMER CULTURE IMPERATIVE "Linden and Chris Brown have written the best book on what it takes to build a genuine customer culture in an organization. Their framework and their stories will inspire you to take the next step." -- Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University "A customer-focused culture is a powerful competitive advantage. This book will show you how to diagnose the level of a customer culture and then make the leadership moves to raise this level." -- George Day, Geoffrey T. Boisi Professor of Marketing and Co-Director of the Mack Institute for Innovation Management, Wharton, University of Pennsylvania "Creating unique customer engagements is an essential ingredient of the 'Starbucks Experience.' Crafting an authentic culture is essential to insuring that all employees consistently execute and innovate the highest quality customer experience. Linden and Chris provide a unique framework and road map to build this culture within large and small organizations." -- Arthur Rubinfeld, chief creative officer and president, Global Innovation and Evolution Fresh Retail, Starbucks "Smart phones, smart networks, and personalized apps are changing the way people live and work--giving control to an emerging class of globally connected customers that have the power to shift markets. Linden and Chris Brown’s work will help you understand what is happening and what it means to your business.” -- David Thodey, Chief Executive Officer, Telstra "Over the 40+ years of my life in business I have always known that a customer culture is the key to success. How to achieve it has been a continuous search and challenge. This book is the clearest roadmap I have read to truly achieve a customer culture and all the benefits it brings.” -- John Stanhope, Chairman, Australia Post "Some books (alas, very rare) summarise well-researched management theory, combined with current best practice, to deliver powerful and pragmatic guidelines for growing shareholder value. This is one such book. Read it. Enjoy it. It is a powerful contribution to best practice.” -- Malcolm MacDonald, Emeritus Professor, Cranfield University School of Management "Smart phones, smart networks, and personalized apps are changing the way people live and work,giving control to an emerging class of globally connected customers that have the power to shift markets. Linden and Chris Brown’s work will help you understand what is happening and what it means to your business.”--David Thodey, Chief Executive Officer, Telstra "Over the 40+ years of my life in business I have always known that a customer culture is the key to success. How to achieve it has been a continuous search and challenge. This book is the clearest roadmap I have read to truly achieve a customer culture and all the benefits it brings.”--John Stanhope, Chairman, Australia Post "Some books, alas very rare, summarise well-researched management theory, combined with current best practice, to deliver powerful and pragmatic guidelines for growing shareholder value. This is one such book. Read it. Enjoy it. It is a powerful contribution to best practice.”--Malcolm MacDonald, Emeritus Professor, Cranfield University School of Management "This easy to read book provides essential and unique guidance for driving the critical relationship between customer centricity and sustained organisational performance."-—Dr Ramzi Fayed, Executive Dean, Australian Graduate School of Leadership