Author: Joyce Ka Ming Chong
Publisher:
ISBN:
Category : Business enterprises
Languages : en
Pages : 624

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Book Description

Author: Michael A. Hitt
Publisher:
ISBN:
Category :
Languages : en
Pages : 19

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Author: Aniceth Kato Mpanju
Publisher:
ISBN: 9789070995935
Category :
Languages : en
Pages :

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Author: Atanu Adhikari
Publisher: Springer Nature
ISBN: 9811587876
Category : Business & Economics
Languages : en
Pages : 195

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Book Description
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies. This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.

Author: Paul Patterson
Publisher:
ISBN: 9780864183170
Category : Market surveys
Languages : en
Pages : 20

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Author: Bo Bernhard Nielsen
Publisher:
ISBN:
Category :
Languages : en
Pages : 7

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Author: Anqi Shi
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Book Description
In recent years, diversification has become a common strategy used by companies in emerging markets. It is believed that diversification operations could help firms get better performance and gain higher profits from a larger internal market. However, contradictory results reveal that diversification empirically hurts firm value and other studies show the relationship between diversification and firm performance is complicated that should be studied in separate industries. The opinion is inconclusive on this topic. This study developed a performance index to see how diversification impact on various perspectives of firm performance. Conclusions as follow. International diversification has a positive correlation with firm performance in several aspects whereas industrial diversification helps firms' developing ability. However, due to the unavailability of long-term data, we can not rule out the possibility that well-performed firms go for international diversification. Besides, The relationship between diversification and firm performance affected by different industries. The agricultural and natural resource firms tend to exceed manufacturing firms in the efficiency aspects whereas manufacturing companies tend to have advantages in the sustainability aspect compared to service firms. There is also evidence showing that the largest shareholders' holdings rates have a positive impact on firm performance and state-owned rate has a negative relation with firm performance.

Author: Yulia Muzyrya
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description

Author: Mario Krist
Publisher: Springer Science & Business Media
ISBN: 3834994987
Category : Business & Economics
Languages : en
Pages : 275

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Book Description
Mario Krist explores if, how, and why internationalization and performance are related to each other and explicitly considers the role of intangible resources in this context.

Author: Aleta Diane Best
Publisher:
ISBN:
Category : Cultural pluralism
Languages : en
Pages : 346

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Book Description