Impact of Counterfeit Products on Consumer Buying Behavior PDF Download
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Author: Nawaz Ahmad
Publisher:
ISBN:
Category :
Languages : en
Pages : 14
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Book Description
The study aims to investigate which of the social and personality factors affects the buying behaviour of the consumers towards counterfeit products. The study is also set out to examine the relationship of consumers' buying behavior towards counterfeit product with purchase intention. We used primary data which was collected through questionnaires consisting of 12 questions. A survey of 100 respondents was conducted in the educational institutes and offices of Karachi. Regression model was used to test the hypothesis postulated and research question. It is discovered that there is no impact of counterfeit products on consumer buying behaviour. By having a better understanding of the consumers' behavioral intentions of buying counterfeit products, the manufacturers and marketers of the genuine brand products can make better marketing strategies to entice the consumer to buy the original product and not the counterfeit version. Theoretical contribution of this study is an extension of knowledge of consumers' buying behaviour with regards to counterfeit products in the fashion industry of Karachi.
Author: Nawaz Ahmad
Publisher:
ISBN:
Category :
Languages : en
Pages : 14
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Book Description
The study aims to investigate which of the social and personality factors affects the buying behaviour of the consumers towards counterfeit products. The study is also set out to examine the relationship of consumers' buying behavior towards counterfeit product with purchase intention. We used primary data which was collected through questionnaires consisting of 12 questions. A survey of 100 respondents was conducted in the educational institutes and offices of Karachi. Regression model was used to test the hypothesis postulated and research question. It is discovered that there is no impact of counterfeit products on consumer buying behaviour. By having a better understanding of the consumers' behavioral intentions of buying counterfeit products, the manufacturers and marketers of the genuine brand products can make better marketing strategies to entice the consumer to buy the original product and not the counterfeit version. Theoretical contribution of this study is an extension of knowledge of consumers' buying behaviour with regards to counterfeit products in the fashion industry of Karachi.
Author: Kaufmann, Hans Ruediger
Publisher: IGI Global
ISBN: 1522582711
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.
Author: Vertica Bhardwaj
Publisher:
ISBN:
Category :
Languages : en
Pages : 190
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Book Description
The emergence of 'new luxury' available at affordable prices has resulted in abundance of counterfeit products in the markets. As the extent of counterfeiting is increasing in almost every industry, it becomes critical to develop measures that can help to prevent buying and selling of counterfeit products. In exploring consumers' buying behavior of counterfeit products, this study was designed to examine the influence of individuals' characteristics or consumer orientations, both social and personal, on that generate the demand for counterfeit brands. This study employed four theoretical frameworks: (a) the Theory of Planned behavior, (b) Value-Attitude-Behavioral intention system, (c) Bandwagon effect in the theory of consumer demand, and (d) Aberrant consumer behavior. Specifically, this study investigates consumers' intention to purchase counterfeit brands based on their social consumer orientation (social conformity, status seeking, fashion consciousness, and price-quality schema) and personal consumer orientation (ethical value, social responsibility, and integrity), attitudes toward the purchase of counterfeit brands, subjective norm, and perceived control over the purchase of counterfeit brands. Further, this study aims to explore the role of price sensitivity as a moderator in understanding the relationship between attitudes and intentions to purchase counterfeit and original luxury brands. This study was conducted in the context of fashion luxury brands that sell handbags and wallets. An online self-administered survey methodology was employed to collect the data from 500 subjects. The data were analyzed by maximum likelihood estimation (MLE) procedure using structural equation modeling (SEM). Out of total 14 proposed hypotheses, 10 were significant, as expected. However, the rest 4 were not found to be significant. Status seeking was found to have an insignificant relationship with subjective norm to purchase a counterfeit brand. Fashion consciousness was found to have a negative influence on attitude while the relationship of price-quality schema with attitude was not found to be significant. Also, integrity was not found to significantly influence subjective norm. Price sensitivity did not act as a moderator due to non significant relationships between attitude and intensions to purchase counterfeit and original brands. Research and managerial implications, limitations, and suggestions for future research were drawn based on the results.
Author: Joanna Large
Publisher: Springer
ISBN: 3030013316
Category : Social Science
Languages : en
Pages : 104
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Book Description
This book explores the consumption of counterfeit fashion goods. Despite the importance of the consumer in counterfeiting policy, there has been a lack of attention within criminology about the demand for counterfeit goods. A tendency to explain counterfeit consumption through deviance or ‘othering’ reinforces stereotypical assumptions about consumers and overplays the importance of superficial factors in consumption. This book develops an understanding of why counterfeit markets exist through exploring consumer behavior in consuming counterfeit fashion, and examining this in relation to attitudes on fashion, crime, harm and victimization. The book argues that there is a need to consider demand for illicit goods within a broader understanding of the nature of fashion and the fashion industry. This book will appeal to those with an interest in illicit markets, consumer behavior, fashion, criminology, and the harms associated with fashion and consumer industries more generally.
Author: J. L. Zaichkowsky
Publisher: Psychology Press
ISBN: 131782444X
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers' perceptions in the marketplace are used to explain why competitors steal the intellectual property of another company or entity. The possibility of brand imitation or counterfeiting should be contemplated in designing new products or brand packaging, just as it is in the printing of currency. It is the intent of The Psychology Behind Trademark Infringement and Counterfeiting to provide those involved in commerce with some understanding, some ideas, and perhaps some strategy for building differentiated brands that are easy to protect. Brand managers, expert witnesses to trademark cases, intellectual property lawyers, and academics of consumer behavior and marketing will find this book useful to understanding consumer motives and processes of trademark infringement and counterfeiting. It could be used as a textbook in courses on marketing.
Author: Yu-Chi Cheng
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 234
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Book Description
Counterfeits, unauthorized copies of a product presented for sale as if they were the legitimate manufacturer's product, are creating a sizeable and growing problem for the apparel and accessory industries (Olsen & Granzin, 1993). The purpose of the study was to investigate the relationship between consumers' likelihood of knowingly purchasing counterfeit products and their involvement characteristics (consumer involvement with purchasing activity, hedonic goods, brand name, fashion trend, and brand's country of origin). Relationships between their likelihood of knowingly purchasing counterfeit products and the attitude toward brand equity were also investigated. In this study it was found that there were no significant relationships between consumers' likelihood of knowingly purchasing counterfeit products and their involvement with purchasing activity, hedonic goods, brand name, fashion trend, and brand's country of origin. Also, consumers' likelihood of knowingly purchasing counterfeit products and their attitude toward brand equity was not significantly related. So, it was thought that counterfeit product is a contradiction. The dilemma makes consumers fall in contradiction when finding relationships between their willingness to purchase counterfeit goods and their involvement characteristics, and the attitude toward brand equity.
Author: OECD
Publisher: OECD Publishing
ISBN: 926404552X
Category :
Languages : en
Pages : 399
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Book Description
This study develops and applies a rigorous methodology to estimate the incidence of counterfeit and pirated items in world trade.
Author: Riccardo Beltramo
Publisher: BoD – Books on Demand
ISBN: 1789841194
Category : Technology & Engineering
Languages : en
Pages : 116
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Book Description
Fashion is a lot more than providing an answer to primary needs. It is a way of communication, of distinction, of proclaiming a unique taste and expressing the belonging to a group. Sometimes to an exclusive group. Currently, the fashion industry is moving towards hyperspace, to a multidimensional world that is springing from the integration of smart textiles and wearable technologies. It is far beyond aesthetics. New properties of smart textiles let designers experiment with astonishing forms and expressions. There are also surprising contrasts and challenges: a new life for natural fibers, sustainable fabrics and dyeing techniques, rediscovered by eco-fashion, and "artificial apparel," made of wearable electronic components. How is this revolution affecting the strategies of the fashion industry?
Author: Prossie Bbaale Mukasa
Publisher: GRIN Verlag
ISBN: 3346598969
Category : Business & Economics
Languages : en
Pages : 42
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Book Description
Doctoral Thesis / Dissertation from the year 2020 in the subject Business economics - General, grade: A, ( Atlantic International University ), course: Business Economics, language: English, abstract: The main objective of carrying out this research was to find out the impact of counterfeit goods on the growth of infant industries in low developing countries.The research was centered on the following objectives: to find out the impact of counterfeit goods on the infant industries in Uganda, to find out the role of government towards controlling counterfeit goods, to assess the effectiveness of counterfeit goods on the consumer and to examine measures that have been undertaken to curb counterfeit goods. The researcher used both primary and secondary data where qualitative and quantitative analysis was used. Primary data was collected from a random sample of 103 respondents including retailers, Wholesalers, managers of infant industries and consumers of counterfeit products while. This was done by using interviews and questionnaires which were administered in different places. Secondary data was from literature that was previously written by other Authors. Data was analyzed using frequencies, percentages, and SPSS software and correlation analysis. The findings were descriptive and inferential statistics was used.
Author: Martin Gill
Publisher: Springer
ISBN: 134967284X
Category : Social Science
Languages : en
Pages : 1072
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Book Description
The substantially revised second edition of the Handbook of Security provides the most comprehensive analysis of scholarly security debates and issues to date. Including contributions from some of the world's leading scholars it critiques the way security is provided and managed.
