IMC PlanPro Handbook and IMC PlanPro Software Package for Integrated Advertising, Promotion and Marketing Communications PDF Download
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Author: Kenneth E. Clow
Publisher: Prentice Hall
ISBN: 9780132090704
Category : Business & Economics
Languages : en
Pages :
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Book Description
Author: Kenneth E. Clow
Publisher: Prentice Hall
ISBN: 9780132090704
Category : Business & Economics
Languages : en
Pages :
Get Book Here
Book Description
Author: Kenneth E. Clow
Publisher: Prentice Hall
ISBN: 9780131866300
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
This supplemental package consists of booklet and disk, and is available from Prentice-Hall. The IMC Plan Pro disk provides an exercise for a student or business-person to prepare an entire marketing communications program. The booklet provides step-by-step instructions about how to use the disk and gives brief explanations of the IMC concepts that are part of the program.
Author: Kenneth E. Clow
Publisher: Prentice Hall
ISBN: 9780137154166
Category : Advertising
Languages : en
Pages : 193
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Book Description
Author: Kenneth E. Clow
Publisher: Prentice Hall
ISBN: 9780131060524
Category : Advertising
Languages : en
Pages : 0
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Book Description
For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. Pure IMC: an integrated approach to teaching integrated marketing communications, with a solid advertising core not an advertising book with a few other chapters tacked on. Furthermore, the text gives students an integrated learning experience by incorporating a Building an IMC Campaign project, with free IMC Plan Pro software in every copy, so that by the end of the course students will have a portfolio-ready campaign.
Author: Kenneth E. Clow
Publisher: Prentice Hall
ISBN: 9780133126259
Category :
Languages : en
Pages : 0
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Book Description
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. 0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package Package consists of 0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card -- 0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications
Author: Kenneth E. Clow
Publisher: Prentice Hall
ISBN: 9780133131017
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. 0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package Package consists of 0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card -- 0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications
Author: Kenneth E. Clow
Publisher: Prentice Hall
ISBN: 9780133126242
Category : Advertising
Languages : en
Pages : 0
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Book Description
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. 0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package Package consists of 0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card -- 0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications
Author: Karen King
Publisher: Prentice Hall
ISBN: 9780135034880
Category : Business & Economics
Languages : en
Pages :
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Book Description
0135034884 / 9780135034880 Kleppner's Advertising Procedure Value Pack (includes IMC PlanPro Handbook featuring IMC PlanPro Software & VangoNotes Access) Package consists of: 0131998129 / 9780131998124 IMC PlanPro Handbook featuring IMC PlanPro 0132308290 / 9780132308298 Kleppner's Advertising 0136017851 / 9780136017851 VangoNotes Coupon
Author: Kenneth E. Clow
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 548
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Book Description
This volume takes a broader approach than Advertising or Promotions surveys and gives readers anintegratedlearning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools. For marketing professionals and ad agency account executives.
Author: Pickton
Publisher: Financial Times/Prentice Hall
ISBN: 9780582821590
Category :
Languages : en
Pages :
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Book Description
