Archaeology Is a Brand!

Archaeology Is a Brand! PDF Author: Cornelius Holtorf
Publisher: Routledge
ISBN: 1315434075
Category : Social Science
Languages : en
Pages : 331

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Book Description
What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work.

Archaeology Is a Brand!

Archaeology Is a Brand! PDF Author: Cornelius Holtorf
Publisher: Routledge
ISBN: 1315434075
Category : Social Science
Languages : en
Pages : 331

Get Book Here

Book Description
What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work.

Archaeology from Space

Archaeology from Space PDF Author: Sarah Parcak
Publisher: Macmillan + ORM
ISBN: 1250198291
Category : Social Science
Languages : en
Pages : 231

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Book Description
Winner of Archaeological Institute of America's Felicia A. Holton Book Award • Winner of the Phi Beta Kappa Prize for Science • An Amazon Best Science Book of 2019 • A Science Friday Best Science Book of 2019 • A Kirkus Reviews Best Nonfiction Book of 2019 • A Science News Best Book of 2019 • Nature's Top Ten Books of 2019 "A crash course in the amazing new science of space archaeology that only Sarah Parcak can give. This book will awaken the explorer in all of us." ?Chris Anderson, Head of TED National Geographic Explorer and TED Prize-winner Dr. Sarah Parcak gives readers a personal tour of the evolution, major discoveries, and future potential of the young field of satellite archaeology. From surprise advancements after the declassification of spy photography, to a new map of the mythical Egyptian city of Tanis, she shares her field’s biggest discoveries, revealing why space archaeology is not only exciting, but urgently essential to the preservation of the world’s ancient treasures. Parcak has worked in twelve countries and four continents, using multispectral and high-resolution satellite imagery to identify thousands of previously unknown settlements, roads, fortresses, palaces, tombs, and even potential pyramids. From there, her stories take us back in time and across borders, into the day-to-day lives of ancient humans whose traits and genes we share. And she shows us that if we heed the lessons of the past, we can shape a vibrant future. Includes Illustrations

Make Simplicity Your Superpower!

Make Simplicity Your Superpower! PDF Author: Richard Dobson
Publisher: Sound Wisdom
ISBN: 1640954201
Category : Business & Economics
Languages : en
Pages : 125

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Book Description
Increase client satisfaction, convert more prospects, and earn more referrals when you implement these communication hacks that every financial advisor should know. Communication is often the key differentiator between a successful financial planning practice and an unsuccessful one. Many financial advisors make the common mistakes of mystifying their role in wealth management, overcomplicating investment information, and focusing more on their offerings than on their clients’ needs and wants. If you have ever seen your clients’ eyes glaze over when discussing their financial strategy, you know the pitfalls of not having a user-friendly approach to communicating financial information. If you want to increase your success as a financial advisor and provide the most value to your clients and prospects, it’s time to unleash your superpower… SIMPLICITY! In Make Simplicity Your Superpower!, Richard Dobson, CFP, shares a time-tested process for communicating with clients and prospects about sound financial planning that leverages the best practice—the superpower—of simplicity. The easy-to-follow steps, talking points, and illustrations will show you how to: Build rapport with current and prospective clients Understand clients’ needs and desires Translate complex financial concepts into digestible bits of information Present the relevant facts in a clear, concise way Support clients in taking control of their long-term financial success Simplicity in your communication with current and prospective clients is your competitive advantage over the competition. Leverage this superpower, and not only will you connect on a deeper level with your clients and prospects, but you will grow your clientele in the process. A special appendix features a list of communication failures that cause clients to tense up, tune out, and lose trust—and how financial advisors can instead put clients and prospects at ease.

Archeology and Education, the Classroom and Beyond

Archeology and Education, the Classroom and Beyond PDF Author: KC. Smith
Publisher:
ISBN:
Category : Archaeology
Languages : en
Pages : 60

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Book Description


The Origin of Consciousness in the Breakdown of the Bicameral Mind

The Origin of Consciousness in the Breakdown of the Bicameral Mind PDF Author: Julian Jaynes
Publisher: Houghton Mifflin Harcourt
ISBN: 0547527543
Category : Psychology
Languages : en
Pages : 580

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Book Description
National Book Award Finalist: “This man’s ideas may be the most influential, not to say controversial, of the second half of the twentieth century.”—Columbus Dispatch At the heart of this classic, seminal book is Julian Jaynes's still-controversial thesis that human consciousness did not begin far back in animal evolution but instead is a learned process that came about only three thousand years ago and is still developing. The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion—and indeed our future. “Don’t be put off by the academic title of Julian Jaynes’s The Origin of Consciousness in the Breakdown of the Bicameral Mind. Its prose is always lucid and often lyrical…he unfolds his case with the utmost intellectual rigor.”—The New York Times “When Julian Jaynes . . . speculates that until late in the twentieth millennium BC men had no consciousness but were automatically obeying the voices of the gods, we are astounded but compelled to follow this remarkable thesis.”—John Updike, The New Yorker “He is as startling as Freud was in The Interpretation of Dreams, and Jaynes is equally as adept at forcing a new view of known human behavior.”—American Journal of Psychiatry

Wicked Problems for Archaeologists

Wicked Problems for Archaeologists PDF Author: John Schofield
Publisher: Oxford University Press
ISBN: 0192659375
Category : Social Science
Languages : en
Pages : 360

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Book Description
'Wicked Problems' are those problems facing the planet and its inhabitants, present and future, which are hard (if not impossible) to resolve and for which bold, creative, and messy solutions are typically required. The adjective 'wicked' describes the mischievous and even evil quality of these problems, where proposed solutions often turn out to be worse than the symptoms. This wide-ranging and innovative book encourages readers to think about archaeology in an entirely new way, as fresh, relevant, and future-oriented. It examines some of the novel ways that archaeology (alongside cultural heritage practice) can contribute to resolving some of the world's most wicked problems, or global challenges as they are sometimes known. With chapters covering climate change, environmental pollution, health and wellbeing, social injustice, and conflict, the book uses many and diverse examples to explain how, through studying the past and present through an archaeological lens, in ways that are creative, ambitious, and both inter- and transdisciplinary, significant 'small wins' can be achieved. Through these small wins, archaeologists can help to mitigate some of those most pressing of wicked problems, contributing therefore to a safer, healthier, and more stable world.

I'm An Archaeologist What's Your Superpower?

I'm An Archaeologist What's Your Superpower? PDF Author: Got Superpower Press
Publisher:
ISBN: 9781692120009
Category :
Languages : en
Pages : 122

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Book Description
Are you or someone you know an Archaeologist? Think they're practically a superhero? Well if so, this blank 120 pg journal is definitely for them! It's great for taking critical notes or capturing important thoughts. If they're not a superhero now, then this notebook can probably help them get there! Makes a great gift or present! So what are you waiting for? BUY YOURS TODAY! Specs: Stunning matte cover 8.5 x 11 120 Blank College Ruled Sheets ADD TO YOUR CART TODAY!

Finding Mighty

Finding Mighty PDF Author: Sheela Chari
Publisher: Abrams
ISBN: 1683350618
Category : Juvenile Fiction
Languages : en
Pages : 308

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Book Description
Along the train lines north of New York City, twelve-year-old neighbors Myla and Peter search for the link between Myla’s necklace and the disappearance of Peter’s brother, Randall. Thrown into a world of parkour, graffiti, and diamond-smuggling, Myla and Peter encounter a band of thugs who are after the same thing as Randall. Can Myla and Peter find Randall before it’s too late, and their shared family secrets threaten to destroy them all? Drawing on urban art forms and local history, Finding Mighty is a mystery that explores the nature of art and the unbreakable bonds of family.

Owl and the Japanese Circus

Owl and the Japanese Circus PDF Author: Kristi Charish
Publisher: Simon and Schuster
ISBN: 1476778671
Category : Fiction
Languages : en
Pages : 432

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Book Description
The first in an exciting series featuring the unforgettable antiquities thief Owl—a modern-day “Indiana Jane” who reluctantly navigates the hidden supernatural world—from the pen of rising urban fantasy star Kristi Charish (The Kincaid Strange series). For fans of Kim Harrison, Jim Butcher, Jennifer Estep, Jenn Bennett, and the like. Ex-archaeology grad student turned international antiquities thief, Alix—better known now as Owl—has one rule. No supernatural jobs. Ever. Until she crosses paths with Mr. Kurosawa, a red dragon who owns and runs the Japanese Circus Casino in Las Vegas. He insists Owl retrieve an artifact stolen three thousand years ago, and makes her an offer she can’t refuse: he’ll get rid of a pack of vampires that want her dead. A dragon is about the only entity on the planet that can deliver on Owl’s vampire problem—and let’s face it, dragons are known to eat the odd thief. Owl retraces the steps of Mr. Kurosawa’s ancient thief from Japan to Bali with the help of her best friend, Nadya, and an attractive mercenary. As it turns out though, finding the scroll is the least of her worries. When she figures out one of Mr. Kurosawa’s trusted advisors is orchestrating a plan to use a weapon powerful enough to wipe out a city, things go to hell in a hand basket fast…and Owl has to pick sides.

Motel of the Mysteries

Motel of the Mysteries PDF Author: David Macaulay
Publisher: Houghton Mifflin Harcourt
ISBN: 0547770723
Category : Young Adult Fiction
Languages : en
Pages : 97

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Book Description
It is the year 4022; all of the ancient country of Usa has been buried under many feet of detritus from a catastrophe that occurred back in 1985. Imagine, then, the excitement that Howard Carson, an amateur archeologist at best, experienced when in crossing the perimeter of an abandoned excavation site he felt the ground give way beneath him and found himself at the bottom of a shaft, which, judging from the DO NOT DISTURB sign hanging from an archaic doorknob, was clearly the entrance to a still-sealed burial chamber. Carson's incredible discoveries, including the remains of two bodies, one of then on a ceremonial bed facing an altar that appeared to be a means of communicating with the Gods and the other lying in a porcelain sarcophagus in the Inner Chamber, permitted him to piece together the whole fabric of that extraordinary civilization.