I'm Afraid Debbie From Marketing Has Left for the Day PDF Download
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Author: Morten Münster
Publisher: Gyldendal Business
ISBN: 8702275848
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is – behavioural design. Because people in the real world don’t actually behave like the people we build all our usual strategies for. We are opposing human biology and psychology when we insist that good arguments, burning platforms, classic change management, pamphlets, campaigns, and joint meetings are the way to go. Obama, Google and all the rest have instead opted to use an evidence-based approach to change behaviour, and when you’ve read I’m Afraid Debbie From Marketing Has Left for the Day, you can adopt this approach as well. In his book, Morten Münster has converted 40 years of research in human behaviour into an easily accessible method composed of four steps – a helping hand to all managers and employees who are thirsting for alternatives to conventional means.
Author: Morten Münster
Publisher: Gyldendal Business
ISBN: 8702275848
Category : Business & Economics
Languages : en
Pages : 217
Get Book Here
Book Description
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is – behavioural design. Because people in the real world don’t actually behave like the people we build all our usual strategies for. We are opposing human biology and psychology when we insist that good arguments, burning platforms, classic change management, pamphlets, campaigns, and joint meetings are the way to go. Obama, Google and all the rest have instead opted to use an evidence-based approach to change behaviour, and when you’ve read I’m Afraid Debbie From Marketing Has Left for the Day, you can adopt this approach as well. In his book, Morten Münster has converted 40 years of research in human behaviour into an easily accessible method composed of four steps – a helping hand to all managers and employees who are thirsting for alternatives to conventional means.
Author: Morten Münster
Publisher: Laurence King Publishing
ISBN: 1529420954
Category : Business & Economics
Languages : en
Pages : 283
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Book Description
How to Use Behavioural Design to Create Change in the Real World In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
Author: Donna McGeorge
Publisher: John Wiley & Sons
ISBN: 0730359239
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
Sharpen your focus and tighten your time frames to get more done in less time The 25 Minute Meeting goes beyond “cut to the chase” and shows you how to take back your work day with smarter planning and more productive action. Meetings have become a de facto way of working, and as they pile up and stretch to interminable lengths, they eat up our days and sink productivity—if they are poorly planned and run. Done well, meetings are short, sharp, productive affairs that provide critical time and space for the interactions that drive business forward. This book shows you how to effectively and efficiently recover your time with a roadmap to the 25-minute meeting. A clear framework walks you through the entire meeting process, with emphasis on timing and focus, with illustrative case studies showing how real-world meetings have transformed from painful to purposeful with a few simple changes. From purging the invite list, to shutting down irrelevant tangents and facilitating more efficient communication, this book can help you reclaim your lost hours without sacrificing collaboration. Learn the art and science of conducting short, useful, purposeful meetings Follow a clear framework for meeting planning, preparation, and participation Assess your meetings’ effectiveness using helpful checkpoints in each chapter Boost your meetings’ impact with variety and visuals—without adding unnecessary time A well-run meeting is a goldmine of opportunity for Getting Things Done; it is where the diverse set of talents on your team come together into a whole of achievement—it is your most valuable commodity. It’s time to leave dusty, boring, time-sucking meetings in the past and revolutionize the way we come together. The 25 Minute Meeting shows you a fresh, more productive approach to working, cooperating, collaborating, and communicating the 21st century way. The 25-Minute Meeting is the first book in Donna McGeorge’s It’s About Time series. With The 25-Minute Meeting, you’ll learn to give your meetings purpose and stop them wasting your time; with The First 2 Hours, you’ll find the best time of the day to do your most productive work; and with The 1-Day Refund, you’ll discover how to give yourself the extra capacity to think, breathe, live and work.
Author: Edward de Bono
Publisher: Random House
ISBN: 1407028693
Category : Body, Mind & Spirit
Languages : en
Pages : 272
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Book Description
The world is full of problems and conflicts. So why can we not solve them? According to Edward de Bono, world thinking cannot solve world problems because world thinking is itself the problem. And this is getting worse: we are so accustomed to readily available information online that we search immediately for the answers rather than thinking about them. Our minds function like trying to drive a car using only one wheel. There's nothing wrong with that one wheel - conventional thinking - but we could all get a lot further if we used all four... De Bono examines why we think the way we do from a historical perspective and uses some of his famous thinking techniques, such as lateral thinking, combined with new ideas to show us how to change the way we think. If we strengthen our ability and raise our thinking level, other areas of our life - both personal and business success - will improve. De Bono is the master of the original big 'concept' book and his enticement to us to use our minds as constructively as possible should appeal to a whole new generation of fans.
Author: Morten Münster
Publisher: Laurence King Publishing
ISBN: 9781786278951
Category :
Languages : en
Pages : 304
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Book Description
How to Use Behavioral Design to Create Change in the Real World In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioral design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
Author: Michael Kallet
Publisher: John Wiley & Sons
ISBN: 1118871251
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
Train your brain for better decisions, problem solving, and innovation Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making Skills is the comprehensive guide to training your brain to do more for you. Written by a critical thinking trainer and coach, the book presents a pragmatic set of tools to apply critical thinking techniques to everyday business issues. Think Smarter is filled with real world examples that demonstrate how the tools work in action, in addition to dozens of practice exercises applicable across industries and functions, Think Smarter is a versatile resource for individuals, managers, students, and corporate training programs. Thinking is the foundation of everything you do, but we rely largely on automatic thinking to process information, often resulting in misunderstandings and errors. Shifting over to critical thinking means thinking purposefully using a framework and toolset, enabling thought processes that lead to better decisions, faster problem solving, and creative innovation. Think Smarter provides clear, actionable steps toward improving your critical thinking skills, plus exercises that clarify complex concepts by putting theory into practice. Features include: A comprehensive critical thinking framework Over twenty-five "tools" to help you think more critically Critical thinking implementation for functions and activities Examples of the real-world use of each tool Learn what questions to ask, how to uncover the real problem to solve, and mistakes to avoid. Recognize assumptions your can rely on versus those without merit, and train your brain to tick through your mental toolbox to arrive at more innovative solutions. Critical thinking is the top skill on the wish list in the business world, and sharpening your ability can have profound affects throughout all facets of life. Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making Skills provides a roadmap to more effective and productive thought.
Author: Robert C. Pozen
Publisher: Harper Collins
ISBN: 0062188542
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
“Required reading for professionals—and aspiring professionals—of all levels.” —Shirley Ann Jackson, President of Rensselaer Polytechnic Institute and Former Chairman of U.S. Nuclear Regulatory Commission Robert C. Pozen, one of the business world’s most successful—and productive—executives, reveals the surprising secrets to workplace productivity and high performance. It's far too easy for working professionals to become overwhelmed by a pile of time-sensitive projects, a backlog of emails, and endless meetings. In order to be truly productive, they must make a critical shift in mindset from hours worked to results produced. With Extreme Productivity, Pozen explains how individuals can maximize their time and energy by determining and focusing on their highest priorities. He also provides a toolkit of practical tips and techniques to help professionals at all stages of their careers maximize their time at work. This essential handbook empowers every person with proven methods for prioritizing their time to achieve high-impact results and refine their career goals for long-term success, all while leading a full and meaningful personal life as well.
Author: Melina Palmer
Publisher: Mango Media Inc.
ISBN: 1642505633
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants
Author: Debbi Rawlins
Publisher: Harlequin
ISBN: 1459241371
Category : Fiction
Languages : en
Pages : 222
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Book Description
Welcome to the Sundance Dude Ranch in Blackfoot Falls, Montana…where the cowboys are hot, and the town sheriff is smokin'! Ever since the Sundance became a dude ranch, Sheriff Noah Calder has been a "must-see attraction" for hordes of visiting women. But when a suspected (and suspiciously sexy) con artist rolls into town, it takes all of Noah's control to stop himself from giving her a very thorough strip search…. Alana Richardson is no con artist—she's a marketing executive in desperate need of a vacation! But with her luggage stolen and her identity in question, she's under the very close surveillance of Sheriff Noah Sexypants. Now she has to prove she's one of the good guys…but she may just have to be a little bad to convince him!
Author: Art Markman
Publisher: Hachette UK
ISBN: 140551311X
Category : Self-Help
Languages : en
Pages : 181
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Book Description
Drawing on the latest research into cognitive science, Art Markman shows you how to maximise your capacity to learn and solve problems effectively at home and at work. Think smart people are just born that way? Think again. Art Markman, one of the premier cognitive scientists in this field, demonstrates the difference between raw intelligence and 'smarter' thinking. Using examples from his own lab and stories from the worlds of business and popular culture, Markman shows it is possible to learn to be a smarter thinker. In doing so, you can reap the benefits in every area of your life. Smart Thinking provides: 1. The means to replace self-limiting habits with new behaviours that foster smart thinking, 2. An understanding of the mind itself as well as memory, 3. The ability to define and solve problems more efficiently, 4. Ways to present and process information effectively. Using the tools and practical exercises provided in Smart Thinking, you too can access the skills needed to achieve your personal goals and create your own 'culture of smart thinking' at work and home.
