An Investor’s Perspective on Marketing Excellence PDF Download
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Author: Dominik Kemsa
Publisher: Springer
ISBN: 3658247045
Category : Business & Economics
Languages : en
Pages : 137
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Book Description
Dominik Kemsa develops a comprehensive framework to objectively assess a firm’s position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and synthesizing the findings from different research areas, this book finds that MEXC can be measured with the help of a set of 25 secondary data indicants, which are aggregated to a MEXC dashboard.
Author: Dominik Kemsa
Publisher: Springer
ISBN: 3658247045
Category : Business & Economics
Languages : en
Pages : 137
Get Book Here
Book Description
Dominik Kemsa develops a comprehensive framework to objectively assess a firm’s position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and synthesizing the findings from different research areas, this book finds that MEXC can be measured with the help of a set of 25 secondary data indicants, which are aggregated to a MEXC dashboard.
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395608449
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.
Author: Jim Osterman
Publisher: Visual Reference Publications
ISBN: 9781584710813
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Author: Hugh Burkitt
Publisher: Kogan Page Publishers
ISBN: 0749473797
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Marketing Excellence 3 showcases the strongest case studies - all winners - from The Marketing Society's Excellence Awards to celebrate and promote the contribution that great marketing makes to the commercial success of a business. The compilation includes a selection of 30 award winners from 2012 to 2014 who have employed different strategies, tactics, tools and techniques all worthy of recognition. The book features world-leading consumer products, retail, fast food, consultancy, charity and telecoms brands such as easyJet, Hailo, McDonald's, Mercedes-Benz, Unilever, Macmillan, O2, PwC, Jack Daniel's and John Lewis. Each chapter of Marketing Excellence 3 is organised by theme and introduced by a judge who then presents the case studies in detail, providing thought-provoking answers to questions such as 'How do you find great customer insights?', 'What are the key principles that lie behind effective communications?', 'How do you create a marketing ethos that will mobilise your organisation?', 'What makes a new brand stand out and succeed?' and 'How do you keep customers loyal?' As such, it is an ideal book for marketers and students looking to be inspired by the very best in marketing campaigns.
Author: RD king
Publisher: 大賢者外語
ISBN:
Category : Business & Economics
Languages : en
Pages : 65
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Book Description
Step-By-Step Blueprint Reveals How To Harness The Power Of Streaming Video And Periscope To Get Hordes Of Targeted Traffic! Live video streaming just might be the next ‘big thing’ in the world of digital marketing. And as every digital marketer should know, keeping up to date with the latest developments is key if you want to stay ahead of the competition. What’s more, is that live video streaming could end up being something that changes the whole world. In the same kind of way that cloud computing could potentially change the way all of our technology works and the way we do everything, live video streaming has potential to impact on every major aspect of our lives. This is an incredible opportunity then – to jump on board with something at this incredibly exciting inception point and to influence its trajectory and its impact on the world. Imagine if you had been around when the internet first launched and you had a book that could tell you exactly how to make the most of everything the web promised. Well, that’s exactly where you find yourself now. If you get involved with live video streaming now, you can solidify yourself as a massive presence here before other marketers get on board. But what is live video streaming? Just why does it hold so much promise? And how can you make sure that you’re doing it right? That’s what we’re going to find out, so hang onto your hats and get ready for an exciting ride into a brave new frontier in digital marketing! Below is the list of chapters that you are about to explore and experience the value: Chapter 1: What is Live Video Streaming? And What is Periscope? Chapter 2: The Marketing Potential for Streaming Chapter 3: Periscope Chapter 4: Your Strategy – Provide Value Chapter 5: How to Make Amazing Videos for Periscope Chapter 6: Top Tips for Generating More Viewers Chapter 7: The Other Platforms
Author: Hugh Burkitt
Publisher: eBook Partnership
ISBN: 0956395937
Category : Business & Economics
Languages : en
Pages : 470
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Book Description
Marketing Excellence 2 features 34 award-winning case studies from some of the world's leading brands, including Sky+, BT Business, Audi, Magners, O2, Waitrose, McDonald's, Aviva, Marks & Spencer, Shell, UPS, Virgin Atlantic and many more. Representing the best of the best, each case study details different marketing techniques in action, but all are consistent in one thing: all showcase great strategic thinking, great creativity and perfect execution. To help draw out the lessons from the 34 studies, each of the 11 chapters of the book is introduced by a leading marketing practitioner, whose comments not only highlight key points of learning for each of the studies, but also show that they have found reading these cases an extremely rewarding exercise. We are sure that you will too.
Author: Dave Chaffey
Publisher: Taylor & Francis
ISBN: 1000610942
Category : Business & Economics
Languages : en
Pages : 728
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Book Description
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Author: Jeff Walker
Publisher: Jeff Walker
ISBN: 3988650161
Category : Business & Economics
Languages : en
Pages : 61
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Book Description
"Unlock the Power of YouTube Marketing with Our Exclusive eBook! Are you ready to take your digital presence to new heights? Dive into the world of YouTube marketing with our comprehensive eBook, designed to empower you with the knowledge and strategies needed to thrive in the competitive online landscape. 🚀 Why Choose YouTube Marketing? YouTube isn't just a video platform; it's a dynamic marketing channel with immense potential. Discover how to leverage this powerhouse to increase brand visibility, engage your target audience, and drive conversions. 📈 What's Inside? * Proven tactics for optimizing your YouTube channel * Strategies to boost video SEO and increase discoverability * Tips for creating compelling content that resonates with your audience * Techniques to enhance viewer engagement and build a loyal subscriber base * Insights into leveraging YouTube ads effectively * Guidelines for maximizing monetization opportunities * Exclusive hacks for navigating the YouTube algorithm * Case studies and success stories from top YouTube marketers 💡 Who Should Read This? Whether you're a seasoned marketer or just starting out, our eBook caters to all levels of expertise. From understanding the basics to implementing advanced strategies, this guide is your go-to resource for mastering YouTube marketing. 🎁 Bonus Content: As a special bonus, gain access to downloadable templates, checklists, and resources to streamline your YouTube marketing efforts. Ready to transform your YouTube presence into a marketing powerhouse? Grab your copy now and embark on a journey to YouTube marketing success! Subscribe, engage, and thrive in the digital era!" ORDER NOW.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2806246342
Category : Business & Economics
Languages : en
Pages : 38
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Book Description
The must-read summary of Jay Conrad Levinson's book: "Guerrilla Marketing Excellence: The Fifty Golden Rules for Business Success". This complete summary of the ideas from Jay Conrad Levinson's book "Guerrilla Marketing Excellence" shows that marketing guerrillas use common sense and knowledge to develop cost-effective marketing programs and strategies. By using their resources efficiently, guerrillas can be as effective as competitors with many times the resources and size. This summary presents the fifty golden rules for business success. Together, the rules give an insight into how marketing can be effective for any business of any size. According to the author, marketing is the single most critical activity, and the key to future success or failure. Without effective marketing, any company will wither and fail. By contrast, companies which develop excellent marketing programs grow, prosper and expand. In this powerful book, the author demonstrates that marketing holds the key to business success. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Guerrilla Marketing Excellence" and discover valuable marketing strategies and a good road map for companies that want to thrive in today’s competitive climate.
Author: Noah Daniels
Publisher: BookRix
ISBN: 3739647884
Category : Self-Help
Languages : en
Pages : 75
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Book Description
Inside This Step-By-Step Guide To Making Money With Affiliate Marketing, You’ll Discover... How to get started with affiliate marketing even if you’ve never made a penny online before... The fastest way to begin earning up to $20k per year with affiliate marketing and how to scale that up to $100k per year or more... The best products to promote as an affiliate and how to find them... The two options you have when it comes to generating traffic to your offers and how to get started... even if you don’t have a massive advertising budget. How to build an audience that will buy the offers you put in front of them and make you the most money possible... The 4 BEST platforms for finding information products that often pay commissions in the 50-75% range... How to find information products that pay you high commissions as well as INSTANT commissions into your PayPal account... Although there may be a lot of products to choose from, why focusing on a big niche might not always be the best way to get started... The ultimate beginner’s strategy for getting started and making a profit as soon as THIS WEEK! Why sending traffic to the product owners’ sales page can sometimes cost you a lot of money... and what you need to do to boost sales quickly... By following this simple method, you can stand out from the other affiliate marketers promoting the same offers and get the sale... and the commission... over and over again! Two simple online methods for quickly making sales by doing something you’re probably already doing... How to leverage your existing network to quickly take your affiliate marketing business to six figures and beyond... Affiliate marketing in person? Sounds crazy, but inside you’ll learn a simple strategy for making commissions in everyday life... How to use content marketing online to build a massive following and scale your income to $10,000 per month, or more... Why paid marketing can often be one of the fastest ways to profit, the two best paid platforms to use for affiliate marketing, and how to get started and see results as soon as today! The 4 secrets that ALL successful affiliate marketers must follow... Plus, a whole lot more...
