Asymmetric Marketing

Asymmetric Marketing PDF Author: Joseph E. Bentzel
Publisher: Asymmetric Marketing
ISBN: 1419649809
Category : Business & Economics
Languages : en
Pages : 188

Get Book Here

Book Description

Asymmetric Marketing

Asymmetric Marketing PDF Author: Joseph E. Bentzel
Publisher: Asymmetric Marketing
ISBN: 1419649809
Category : Business & Economics
Languages : en
Pages : 188

Get Book Here

Book Description


What's My Superpower?

What's My Superpower? PDF Author: Aviaq Johnston
Publisher:
ISBN: 9781772273250
Category :
Languages : en
Pages : 36

Get Book Here

Book Description
Nalvana feels like all of her friends have some type of superpower. But when her mom shows Nalvana that she is unique and special, she realizes that her superpower was right in front of her all along.

Superpower

Superpower PDF Author: Ford Saeks
Publisher: John Wiley & Sons
ISBN: 1118277864
Category : Business & Economics
Languages : en
Pages : 241

Get Book Here

Book Description
A road map to better decision-making and a better life! Do you want more out of your life and your job with less effort and better results? Have you ever felt that there just has to be a better way to get there? If so, you're not alone. Millions of people, just like you, are faced with many challenges in their professional and personal lives on their journey to success. Superpower! takes you on a journey where you'll discover seven principles that will help you solve problems faster, make better decisions, and improve your professional and personal life. Develop the common sense insights and critical thinking strategies to unlock your personal power and performance at work and in life. Leverage common sense insights to develop your critical thinking and decision making skills, thus improving your performance and results in the business world Discover ways to make better decisions, implement them faster, get more done with less effort, and enjoy a better quality of life at work In today's competitive, information-overloaded, and challenging economic conditions, there is no such thing as job security—only skills security. The more you learn, the more you can earn and this book gives you the ultimate roadmap for how to think, act, and perform with less effort and better results.

The Couples Paradox

The Couples Paradox PDF Author: William C. Shearer
Publisher: Xlibris Corporation
ISBN:
Category : Family & Relationships
Languages : en
Pages : 245

Get Book Here

Book Description
No information available at this time. Author will provide once available.

Your Hidden Superpower

Your Hidden Superpower PDF Author: Adrienne Bankert
Publisher: HarperCollins Leadership
ISBN: 1400218209
Category : Business & Economics
Languages : en
Pages : 225

Get Book Here

Book Description
Kindness isn’t merely about getting along with people and being nice. It’s a game changer in business, the door-opener to opportunity, and the key to authenticity and confidence. Discover the true potential of kindness and harness its power. Through years of developing her own kindness practices and studying those of others, Good Morning America correspondent and ABC News journalist Adrienne Bankert has experienced firsthand the unbeatable power of kindness and witnessed its transformative impact on others. Adjusting our perspective from being closed off and self-centered to a mindset of kindness ripples into a staggering amount of personal fulfillment and growth. No matter our age or ethnicity, where we come from, or how much money we make, every one of us can be kind. Every one of us can be a change agent. In Your Hidden Superpower, Adrienne will help you: See simple acts of kindness from a new and empowering perspective; Learn how to make kindness a habit and experience more peace, inspiration, and impact; Engage kindness at work and enjoy remarkable opportunities—plus, know how to get from “here” to “there” quickly; and Activate kindness as a force to reconnect you to your authentic self, replenish your passion and creativity, and find your voice. Your Hidden Superpower describes how kindness is a superpower that can be honed through an intentional lifestyle of kindness and is especially important in these divisive times.

Category Creation

Category Creation PDF Author: Anthony Kennada
Publisher: John Wiley & Sons
ISBN: 111961161X
Category : Business & Economics
Languages : en
Pages : 174

Get Book Here

Book Description
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.

Confessions of a Funeral Director

Confessions of a Funeral Director PDF Author: Caleb Wilde
Publisher: HarperCollins
ISBN: 0062465260
Category : Social Science
Languages : en
Pages : 164

Get Book Here

Book Description
“Wise, vulnerable, and surprisingly relatable . . . funny in all the right places and enormously helpful throughout. It will change how you think about death.” —Rachel Held Evans, New York Times–bestselling author of Searching for Sunday We are a people who deeply fear death. While humans are biologically wired to evade death for as long as possible, we have become too adept at hiding from it, vilifying it, and—when it can be avoided no longer—letting the professionals take over. Sixth-generation funeral director Caleb Wilde understands this reticence and fear. He had planned to get as far away from the family business as possible. He wanted to make a difference in the world, and how could he do that if all the people he worked with were . . . dead? Slowly, he discovered that caring for the deceased and their loved ones was making a difference—in other people’s lives to be sure, but it also seemed to be saving his own. A spirituality of death began to emerge as he observed the family who lovingly dressed their deceased father for his burial; the nursing home that honored a woman’s life by standing in procession as her body was taken away; the funeral that united a conflicted community. Through stories like these, told with equal parts humor and poignancy, Wilde’s candid memoir offers an intimate look into the business of death and a new perspective on living and dying. “Open[s] up conversations about life’s ultimate concerns.” —The Washington Post “As a look behind the closed doors of the death industry, as well as a candid exploration of Wilde’s own faith journey, this book is fascinating and compelling.” —National Catholic Reporter “[A] stunner of a debut.” —Rachel Held Evans, author of Inspired

Digitally Daunted

Digitally Daunted PDF Author: Sean Westcott
Publisher: Capital Books
ISBN: 9781933102726
Category : House & Home
Languages : en
Pages : 202

Get Book Here

Book Description
Stress-free ways to CHOOSE, USE, and MAINTAIN the must-have and want-to-have technology in your life in an all-in-one user-friendly guide

Managing Humans

Managing Humans PDF Author: Michael Lopp
Publisher: Apress
ISBN: 1430202718
Category : Computers
Languages : en
Pages : 198

Get Book Here

Book Description
Managing Humans is a selection of the best essays from Michael Lopp's popular website Rands in Repose(www.randsinrepose.com). Lopp is one of the most sought-after IT managers in Silicon Valley, and draws on his experiences at Apple, Netscape, Symantec, and Borland. This book reveals a variety of different approaches for creating innovative, happy development teams. It covers handling conflict, managing wildly differing personality types, infusing innovation into insane product schedules, and figuring out how to build lasting and useful engineering culture. The essays are biting, hilarious, and always informative.

Why We Get Mad

Why We Get Mad PDF Author: Dr. Ryan Martin
Publisher: Watkins Media Limited
ISBN: 1786784750
Category : Self-Help
Languages : en
Pages : 197

Get Book Here

Book Description
This is THE book on anger, the first book to explain exactly why we get mad, what anger really is - and how to cope with and use it. Often confused with hostility and violence, anger is fundamentally different from these aggressive behaviours and in fact can be a healthy and powerful force in our lives. What is anger? Who is allowed to be angry? How can we manage our anger? How can we use it? It might seem like a day doesn't go by without some troubling explosion of anger, whether we're shouting at the kids, or the TV, or the driver ahead who's slowing us down. In this book, the first of its kind, Dr. Ryan Martin draws on 20 years plus of research, as well as his own childhood experience of an angry parent, to take an all-round view on this often-challenging emotion. It explains exactly what anger is, why we get angry, how our anger hurts us as well as those around us, and how we can manage our anger and even channel it into positive change. It also explores how race and gender shape society's perceptions of who is allowed to get angry. Dr. Martin offers questionnaires, emotion logs, control techniques and many other tools to help readers understand better what pushes their buttons and what to do with angry feelings when they arise. It shows how to differentiate good anger from bad anger, and reframe anger from being a necessarily problematic experience in our lives to being a fuel that energizes us to solve problems, release our creativity and confront injustice.