History of Modern Design

History of Modern Design PDF Author: David Raizman
Publisher: Laurence King Publishing
ISBN: 9781856693486
Category : Design
Languages : en
Pages : 406

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Book Description
An exploration of the parallel development of product and graphic design from the 18th century to the 21st. The effects of mass production and consumption, man-made industrial materials and extended lines of communication are also discussed.

Illustration on Advertising

Illustration on Advertising PDF Author: Eva Minguet Cámara
Publisher:
ISBN: 9788496823808
Category : Design
Languages : es
Pages : 0

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Book Description
Este es un libro centrado en la creatividad, la innovación y la búsqueda de nuevas y diferentes técnicas aplicadas a la publicidad, la comunicación, el marketing, etc., que reúne a los mejores profesionales creativos y a las agencias con mayor proyección mundial, convirtiéndose en un libro único de publicidad ilustrada o creativa en todos los sentidos.

50 Markets of Illustration

50 Markets of Illustration PDF Author: John Roman
Publisher: Simon and Schuster
ISBN: 1440340218
Category : Design
Languages : en
Pages : 313

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Book Description
This overview of the numerous markets that currently exist for illustrators reveals a vast and wide-ranging pool of potential freelance opportunities. This reference catalogs many lesser-known, supplementary markets beyond the traditional, more-populated avenues for illustration assignments. Features fifty specialized markets in which artists and illustrators can potentially prosper.

What is Illustration?

What is Illustration? PDF Author: Lawrence Zeegen
Publisher: Rotovision
ISBN: 2888930331
Category : Art
Languages : en
Pages : 258

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Book Description
What is Illustration? explores the disciplineâ€TMs history, and its relationship with art, design, and photography; it investigates how illustrated images are read and understood, and how personal visual languages are created by todayâ€TMs illustrators and image-makers. This book also investigates the many different contexts for illustration, and the range of career opportunities that are open to todayâ€TMs illustrators; from editorial illustration in newspapers and magazines, to book publishing, illustration for advertising, design, music, fashion, websites, and the increasing demand from stock libraries.

The Power and Influence of Illustration

The Power and Influence of Illustration PDF Author: Alan Male
Publisher: Bloomsbury Publishing
ISBN: 1350024112
Category : Design
Languages : en
Pages : 256

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Book Description
Delving into the rationale behind influential communication, The Power And Influence Of Illustration helps you understand how to work with a message to create convincing illustrations for your audience. Alan Male explains how illustrative imagery can lampoon, shock, insult, threaten, subvert, ridicule, express discontent and proclaim political and religious allegiance. He explores how its tools have been used in the past, and looks at how contemporary illustrators can use their own work to persuade – and discusses where the line between persuasion and propaganda lies. These issues are explored using hundreds of full colour images from international artists, both contemporary and historical.

History of Modern Design

History of Modern Design PDF Author: David Raizman
Publisher: Laurence King Publishing
ISBN: 9781856693486
Category : Design
Languages : en
Pages : 406

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Book Description
An exploration of the parallel development of product and graphic design from the 18th century to the 21st. The effects of mass production and consumption, man-made industrial materials and extended lines of communication are also discussed.

Drawing Power

Drawing Power PDF Author: Rick Marschall
Publisher: Fantagraphics Books
ISBN: 1606993992
Category : Comics & Graphic Novels
Languages : en
Pages : 129

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Book Description
Drawing Power is a lively collection of mass market print advertising from the 1890s to the recent past, starring both cartoonists and cartoon characters. While critics debate whether comics is high art or low art, the fact is that the comic strip was born as a commercial medium and was nurtured by competition, commerce, and advertising. Drawing Power will be the first book-length examination (and celebration) of the nexus of art and cartoons. It will focus on the commercial roots of newspaper strips; the cross-promotions of artists, their characters, and retail products; and of the superb artwork that cartoonists invested in their lucrative freelance work in advertising. Drawing Power is cultural history, chronicling a time in popular culture when cartoonists were celebrities and their strips and characters competed with the movies for the attention of a mass audience.

Illustration: What's the Point?

Illustration: What's the Point? PDF Author: Mouni Feddag
Publisher: Ilex Press
ISBN: 9781781573914
Category : Design
Languages : en
Pages : 0

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Book Description
Of all the graphic arts, illustration is currently the most dynamic and exciting. In every medium - advertising, book publishing, product design, houseware and home furnishings - new talents are emerging, making their mark and (in some cases) a fortune out of their illustration skills. But why? In this uniquely presented book, gifted illustrator Mouni Feddag takes on the subject and gives it the treatment it deserves. Witty, dynamic, wide-ranging and visual, this title answers the big questions that illustration poses, including: What's the point of hand-drawn things? What's the point of pictures? What's the point of looking good? What's the point of decoration? What's the point of commercial art? What's the point of repetition?

The Fundamentals of Illustration

The Fundamentals of Illustration PDF Author: Lawrence Zeegen
Publisher: Bloomsbury Publishing
ISBN: 2940447209
Category : Design
Languages : en
Pages : 186

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Book Description
The Fundamentals of Illustration 2nd Edition by Lawrence Zeegen introduces students to the subject of illustration, taking them through the key skills and practical processes required for the study of this exciting degree course. This edition has been updated with a wealth of fresh visuals and contemporary case studies. It includes new and revised content and examples that reflect the changes and developments in the discipline over the past few years. Current visual approaches are examined and evaluated, along with new chapters on visual thinking, idea generation and the illustrator as an artist. A chapter on the professional practice of a freelance designer helps students to understand the realities of this creative career path. Each chapter concludes with a case study, which outlines a brief and then describes each stage of the process, from the illustrator's initial response to the completion of the project. The case studies feature the work of: John Clementson, Tim Vyner, Olivier Kugler, Damian Gascoigne, Ben Kelly and Howard Read. The book also contains a series of interviews with practising illustrators such as Autumn Whitehurst, Stina Persson and Anthony Burrill.

The Poster

The Poster PDF Author:
Publisher:
ISBN:
Category : Posters
Languages : en
Pages : 608

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Book Description


Commercial Illustration Techniques

Commercial Illustration Techniques PDF Author: Hannah Cooper
Publisher: Daniel O Brien
ISBN:
Category : Design
Languages : en
Pages : 51

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Book Description
Unlock the Power of Commercial Illustration for Business Success In today's competitive market, captivating visuals are crucial for effective marketing and communication. Commercial Illustration Techniques: Elevating Marketing Graphics and Product Illustrations provides you with the comprehensive guide to unlocking the power of commercial illustration. This in-depth resource covers everything from traditional and digital techniques to practical applications and industry best practices. With over 20 detailed chapters and case studies, you'll master the art of creating visually stunning illustrations that drive results. From advertising campaigns to packaging design, infographics to branding, commercial illustration transforms marketing materials into powerful tools for engagement and persuasion. Learn how to: Execute exceptional illustrations that align with brand messaging and marketing objectives Choose the right illustration techniques and styles for each project Navigate the business side of commercial illustration, including client communication and project management Leverage technology to enhance your illustration process and stay ahead of industry trends Whether you're an aspiring or established commercial illustrator, this essential guide will empower you to elevate your graphics, boost your marketing efforts, and achieve business success through the transformative power of illustration.