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Author: Rob Adams
Publisher: John Wiley and Sons
ISBN: 0470610581
Category : Business & Economics
Languages : en
Pages : 60
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Book Description
Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.
Author: Rob Adams
Publisher: John Wiley and Sons
ISBN: 0470610581
Category : Business & Economics
Languages : en
Pages : 60
Get Book Here
Book Description
Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.
Author: Dwier Brown
Publisher:
ISBN: 9780996057103
Category : Actors
Languages : en
Pages : 264
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Book Description
A funny and moving memoir from the actor who played Kevin Costner's father for five minutes at the end of the movie Field of Dreams.
Author: W. P. Kinsella
Publisher: Rosetta Books
ISBN: 0795311710
Category : Fiction
Languages : en
Pages : 262
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Book Description
The novel that inspired Field of Dreams: “A lyrical, seductive, and altogether winning concoction.” —The New York Times Book Review One of Sports Illustrated’s 100 Greatest Sports Books “If you build it, he will come.” When Ray Kinsella hears these mysterious words spoken in the voice of an Iowa baseball announcer, he is inspired to carve a baseball diamond in his cornfield. It is a tribute to his hero, the legendary Shoeless Joe Jackson, whose reputation was forever tarnished by the scandalous 1919 World Series. What follows is a timeless story that is “not so much about baseball as it is about dreams, magic, life, and what is quintessentially American” (The Philadelphia Inquirer). “A triumph of hope.” —The Boston Globe “A moonlit novel about baseball, dreams, family, the land, and literature.” —Sports Illustrated
Author: Bruce Yeany
Publisher: NSTA Press
ISBN: 0873552679
Category : Education
Languages : en
Pages : 294
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Book Description
Step-by-step instructions for assembling items such as a jelly jar lightbulb or solar motor and also suggestions for their use in classroom instruction.
Author: Stevenson, Carolyn N.
Publisher: IGI Global
ISBN: 1522598162
Category : Education
Languages : en
Pages : 339
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Book Description
Effective communication is essential in every organization, including educational institutions. Often, members of the online community work in isolation. Collaboration across varying disciplines and departments can promote unique professional development activities and create a stronger connection to the entire online community. Enriching Collaboration and Communication in Online Learning Communities is a critical scholarly publication that supports communication and collaboration in online settings by focusing on the ways all members of the educational institution can create community to foster personal and professional growth for all. The book takes an in-depth look at communication strategies and challenges including managing conflict, working effectively in virtual teams, critical thinking, intercultural and cross-cultural communication, and online leadership. It is ideal for faculty, teachers, administrators, principles, curriculum developers, professionals, researchers, and students.
Author: David B. Stinson
Publisher:
ISBN: 9780983668909
Category : Baseball stories
Languages : en
Pages : 331
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Book Description
"Former minor-league baseball player Byron Bennett has a deep and spiritual connection to the game of baseball and its history. He sees things in a way others cannot and believes in things others would not. He thinks the old men working the menial jobs in the dienrs, dives, and graveyards he frequents are not what they seem. They try to fit in, go unnoticed, but Byron suspects thay are not your typical second-career workign stiffs"--Page 4 of cover.
Author: Frank Viola
Publisher: David C Cook
ISBN: 0781403529
Category : Religion
Languages : en
Pages : 322
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Book Description
From the bestselling author of Reimagining Church comes an essential guide that provides practical, effective tools for finding vibrant Christian communities. Driven by a passion for the body of Christ, Frank Viola has written some of today's most authoritative and celebrated works on the growing home, organic, and missional church movements. Now Viola shares practical keys to a healthy and successful church plant. Viola contends that many congregations today are struggling to survive, not because of bad planning, but poor planting. He presents an essential guide for starting and nourishing organic churches in any culture. Drawing from both Scripture and a wealth of experience, Viola offers real-world tools, insights, and practical suggestions so churches won't just grow, but thrive.
Author: Jeffrey E. Barnett
Publisher: Oxford University Press
ISBN: 0190900784
Category : Psychology
Languages : en
Pages : 271
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Book Description
Private mental health practice is a vibrant, thriving, and financially rewarding profession. And yet many who consider pursuing this path are misled by falsehoods, or myths, about private practice that can result in costly mistakes - or avoidance of this fulfilling and worthwhile career path. There is no need to market my practice, clients will find me. I learned everything I need to know about private practice in graduate school. I don't need an attorney or a CPA. Self-care is for students. But there is, you didn't, you do, and no, it most certainly is not. In If You Build It They Will Come, Jeffrey Barnett and Jeffrey Zimmerman dismantle many common misconceptions (myths) relating to the preparation, management, and ethics of entering and running a successful private practice in the mental health professions. Grouped into thematic sections, misconceptions are addressed briefly and succinctly. In addition to sharing accurate information to refute each myth, the book provides vital information on how to be successful in private practice. The authors identify common pitfalls and challenges, offering specific and practical strategies to address and move beyond the myth. Each chapter concludes with recommended resources and readings. Blending decades of clinical experience with practical no-nonsense advice about running a practice, If You Build It They Will Come helps fill the gaps in practice development training. Trainees and recent graduates of programs in clinical psychology, social work, and counseling will benefit from this book's personal, candid, and optimistic approach.
Author: Jono Bacon
Publisher: HarperCollins Leadership
ISBN: 1400214890
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively. People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: What is the key value proposition of building a community? What kind of community do we need and how do we build and integrate it into our organization? How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged? How do we develop authentic, productive relationships with community members both online and in person? How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? What are the strategic and tactical pitfalls and roadblocks we need to avoid? How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them? People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results. Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.
Author: Vincent Bowhay
Publisher:
ISBN: 9781799877455
Category : Civics
Languages : en
Pages : 340
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Book Description
"This book of contributed chapters is for educators who want to improve their understanding of the role higher education can play in developing students who are actively engaged in democratic processes and civic engagement opportunities"--
