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Author: Pervaiz K. Ahmed
Publisher: Routledge
ISBN: 1136394583
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
Author: Pervaiz K. Ahmed
Publisher: Routledge
ISBN: 1136394583
Category : Business & Economics
Languages : en
Pages : 320
Get Book Here
Book Description
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
Author: Michael D Hartline
Publisher: Routledge
ISBN: 113642380X
Category : Business & Economics
Languages : en
Pages : 119
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Book Description
Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, andultimatelyexternal marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models. Internal Relationship Management explores key issues, such as: internal relationship managementmanaging relationships with internal customers human resources activitiesactions taken to influence employee attitudes and work-related behaviors career entrythe initial stages of the internal relationship management process organizational supportservices provided to employees in an effort to support them With this book, you’ll gain a better understanding of: boundary spanners’ appraisals of career entry transitionfrom telecommunications, insurance, manufacturing, accounting, and retail firms the recruitment, selection, and retention of customer-contact service employees how internal communication processes affect boundary spanners’ satisfaction with organizational support services employee brandingemployees internalize the firm’s desired brand image to project it to customers and external stakeholders the internal customer mindsetthe importance employees place on serving internal customers The authors of Internal Relationship Management are established scholars in both marketing and management, providing an integrated, state-of-the-art perspective on how internal relations affect marketing performance. This book presents extensive research and case studies to emphasize how employee satisfaction results in customer satisfaction.
Author: Tatsuya Kimura
Publisher: Taylor & Francis
ISBN: 1317224566
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers – an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational divisions are aligned in the marketing strategies, so that the resultant external marketing is effective and not impeded by internal shortcomings. This book provides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing the capabilities of a company’s internal resources. Putting forward a guiding principle for business practices by considering such questions from a multilateral perspective, this book is a must-read for practitioners and academics alike.
Author: Teena Mishra
Publisher: Taylor & Francis
ISBN: 1000826929
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.
Author: Barbara Lewis
Publisher: Routledge
ISBN: 1134613938
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic
Author: Michael T. Ewing
Publisher:
ISBN: 9781863426220
Category : Civil service
Languages : en
Pages : 13
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Book Description
Author: Teena Mishra
Publisher: Taylor & Francis
ISBN: 1040262333
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Remote working is a developing idea that many organizations are embracing, especially in light of COVID-19 and the rise in demand for remote and hybrid roles. As there is no standard model to use for implementation, a number of problems and difficulties develop as popularity increases and hybrid working environments become normalized. This book presents the views, opinions, and reality of remote work and creating an appropriate internal marketing culture in a remote environment. The key topics explored are the significance of remote work, remote work practice, reshaping the work environment, designing remote work, models of remote work, challenges of remote work facing business organizations, remote work management, innovations and technology, the role of motivation and satisfaction in organizational development, employee empowerment in a remote setting, transparency and commitment for sustainable development, and the future of remote work. This research volume will be of value to researchers, academicians, practitioners, and students in the fields of human resource management, organizational studies, and innovation management.
Author: Packianathan Chelladurai
Publisher: Human Kinetics
ISBN: 1718210035
Category : Sports & Recreation
Languages : en
Pages : 425
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Book Description
The authoritative text for current and future practitioners of human resources management in the sport and recreation industries is back in a revised fourth edition. This new edition addresses contemporary issues that organizations face today. Human Resource Management in Sport and Recreation, Fourth Edition, offers a solid foundation in research and application, and it provides a holistic perspective of human resource management by bringing together the three groups of people who constitute human resources across sport and recreation organizations: paid professionals, volunteers, and the clients themselves. Dr. Packianathan Chelladurai, a pioneer in the field of sport management, is joined by Dr. Amy Chan Hyung Kim to lend expertise gained from more than four decades of teaching human resource management. They guide students through four parts, starting with an outline of the common characteristics of the three groups of people that make up human resources. Part II focuses on individual differences among people and how those differences affect behavior within organizations. In part III, students will explore organizational processes, and part IV discusses two significant outcomes expected of human resource practices: satisfaction and commitment. The conclusion uses 10 guiding themes to bring all the concepts together with an eye toward the future of the field. Updated to address current topics such as social issues and diversity, the fourth edition reflects the increasing complexity of human resource management across the field of recreation and sport. Modern issues and their real-world implications are represented throughout the text with recurring sidebars. Diversity Management of Human Resources: offer insights into how and when to promote and manage diversity Crisis Management: address the role of human resource management during emergency situations, such as the COVID-19 pandemic Social Phenomena and Human Resource Management: assess the impact of major social events or movements Legal Considerations in Human Resource Management: focus on legal matters in the field From the Field: provide professional insights from leading practitioners across a variety of sport contexts Case studies, discussion questions, and activities provide further opportunity for students to understand relevant research with real-world application of concepts. With clear explanations of concepts and current practices in human resources across the sport and recreation industries, Human Resource Management in Sport and Recreation, Fourth Edition, is a valuable resource for future and current practitioners alike.
Author: Svetlana Igorevna Ashmarina
Publisher: Springer
ISBN: 9783030609252
Category : Technology & Engineering
Languages : en
Pages : 793
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Book Description
This proceedings book contains papers presented at the XI International Online Forum named after A.Ya. Kibanov “Innovative Personnel Management,”, which took place in Moscow, Russian Federation, 15th April–5th May 2020. Organized by Moscow State University of Management, the Forum chiefly focused on HR management issues under conditions of active penetration of IT into the management and economic sphere. The authors of contributions included in this book examine both the theoretical basis for the development of the labor landscape in our digital future, and specific practical issues related to the real business practice. The book includes results of multidisciplinary studies on the following issues: employment and the labor market: a future perspective; current trends of HR management development in digital conditions; IT for creating healthy work conditions; digital transformation and new architecture of the labor market; innovative, strategic HR management and HR analytics; leadership, etc. The book consists of six parts corresponding to thematic areas of the Forum. The first part deals with the transformation of the labor market under the influence of digitalization and international economic relations. The second part is devoted to the analysis of the current changes in the HR management caused by digitalization, as well as issues of creating a healthy work environment and managing well-being with information technology. New architecture of the labor market is considered in the third part of the book in the face of the global uncertainty and the application of digital technology in entrepreneurial activities. The fourth part investigates innovative approaches to the personnel development: from resource management to capacity management. The fifth part presents strategic HR management and HR analytics in the context of current macro-calls. And finally, the sixth part is aimed at considering leadership aspects and relations between investments in the human capital and needed business results. This book is a combination of different scientific opinions and research works of scholars from different countries and regions, offering us a colorful picture of the future labor landscape: jobs, competences and skills that will be in demand.
Author: P. Chelladurai
Publisher: Human Kinetics
ISBN: 9780736055888
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
The second edition of this ground-breaking text continues to guide students toward a greater understanding of human resource management in the sport and recreation environment. Human Resource Management in Sport and Recreation, Second Edition, provides future practitioners with a solid foundation in research and application of human resource management for success in the sport industry. With more than 30 years of experience in management of human resources, Dr. Packianathan Chelladurai provides an understanding of the dynamics of human resources and management, bringing into focus the three divergent groups of people who constitute human resources in sport and recreation organizations: paid professional workers, volunteers, and the clients themselves. Dr. Chelladurai goes on to match managerial processes with individual differences among those three groups. Human Resource Management in Sport and Recreation, Second Edition, merges the fields of human resource management and the sport industry in an easy-to-read manner. Its updated references, examples, and studies reflect the increased growth, interest, and complexity in human resource management in sport in recent years. This new edition places a greater emphasis on managerial competencies, the strategic importance of human resource management, and the implications of organizational justice. There is also a new chapter on internal marketing, a concept that has not been addressed adequately in a sport context but deserves attention as sport and recreation organizations better understand the importance of human resource management. This new chapter details the potential impact of internal marketing and outlines its uses. Student comprehension is aided by several special elements, including "Viewpoint" sidebars providing quotes and findings from experts and researchers, "Review" sidebars highlighting key points, and practical sidebars detailing applications of research or problems that practitioners must be aware of. The book also includes learning objectives, summaries, key terms, and end-of-chapter activities. Part I outlines the unique and common characteristics of the three groups in human resources. Part II focuses on differences among people and how the differences affect behavior in sport and recreation organizations. This part covers human resource issues related to abilities, personality, values, and motivation among the three sets. Part III explores significant organizational processes in the management of human resources. Included are chapters on organizational justice, job design, staffing and career considerations, leadership, performance appraisal, reward systems, and internal marketing. Finally, part IV discusses two significant outcomes expected of human resource practices: satisfaction and commitment. Human Resource Management in Sport and Recreation, Second Edition, will guide students' understanding of key concepts in human resources in the sport and recreation industry. In doing so, it will prepare them for a career in that industry.
