How to Write Brilliant Business Blogs, Volume I PDF Download
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Author: Suzan St. Maur
Publisher: Business Expert Press
ISBN: 1631577441
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
Here are the basic business blogging skills you need to learn before you can write excellent business blogs for your company, your employer, or other activity. In this volume, we look at the basic issues for business blogging including business writing skills, blogging strategy, types of business blogs, how to promote your business blog posts, writing style and grammar for business, how to use images, and many more—as well as a brief look at search engine optimization for business blogs.
Author: Suzan St. Maur
Publisher: Business Expert Press
ISBN: 1631577441
Category : Business & Economics
Languages : en
Pages : 144
Get Book Here
Book Description
Here are the basic business blogging skills you need to learn before you can write excellent business blogs for your company, your employer, or other activity. In this volume, we look at the basic issues for business blogging including business writing skills, blogging strategy, types of business blogs, how to promote your business blog posts, writing style and grammar for business, how to use images, and many more—as well as a brief look at search engine optimization for business blogs.
Author: Nina Amir
Publisher: Penguin
ISBN: 1599638924
Category : Language Arts & Disciplines
Languages : en
Pages : 241
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Book Description
Transform Your Blog into a Book! The world of blogging changes rapidly, but it remains one of the most efficient ways to share your work with an eager audience. In fact, you can purposefully hone your blog content into a uniquely positioned book--one that agents and publishers will want to acquire or that you can self-publish successfully. How to Blog a Book Revised and Expanded Edition is a completely updated guide to writing and publishing a saleable book based on a blog. Expert author and blogger Nina Amir guides you through the process of developing targeted blog content that increases your chances of attracting a publisher and maximizing your visibility and authority as an author. In this revised edition you'll find: • The latest information on how to set up, maintain, and optimize a blog • Steps for writing a book easily using blog posts • Advice for crafting effective, compelling blog posts • Tips on gaining visibility and promoting your work both online and off • Current tools for driving traffic to your blog • Strategies for monetizing your existing blog content as a book or other products • Profiles of bloggers who received blog-to-book deals and four new "blogged-book" success stories Whether you're a seasoned blogger or have never blogged before, How to Blog a Book Revised and Expanded Edition offers a fun, effective way to write, publish, and promote your book, one post at a time.
Author: Suzan St. Maur
Publisher: Business Expert Press
ISBN: 1631577468
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
It is easy to find out how to set up a business blog, but not so easy to find out what to write for it. In this volume, we look at what you can write for your business blogs that makes use of your knowledge of your business customers and prospects—how to create business blogs that address your readers’ real business problems and issues, how to use humor, passion, and compassion to enhance your business blogs, as well as proven formats like testimonials, case studies, and much more.
Author: Suzan St. Maur
Publisher: Business Expert Press
ISBN: 1948976080
Category : Business & Economics
Languages : en
Pages : 117
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Book Description
Jargon and slang have wormed their way into almost every business document, speech, and conversation that we have today. With online business communications being much more conversational and informal than the written business communications of the past, they positively encourage the use of figurative speech: ergo, more jargon, more slang. This book is by no means all encompassing, but the author has researched and shared several hundred of the most commonly used terms. Not only do we now know what they all mean but, where appropriate, we also learn their origins—some of which are fascinating and very surprising. A very valuable handbook for any student or practitioner in business to help demystify this crazy language called “English.”
Author: Michael Edmondson
Publisher: Business Expert Press
ISBN: 1949443426
Category : Business & Economics
Languages : en
Pages : 155
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Book Description
In today’s hyper-connected, dynamic, and ever changing global marketplace, storytelling is the new strategic imperative for organizations that want to achieve and sustain growth. The power of narrative, however, is built upon the foundation of strategic thinking and writing. As technology has democratized the power to share stories with the world, succeeding in today’s age of collaborative commerce demands that leaders on all levels develop and enhance the business competency of storytelling built on strategic thinking and writing in order to drive customer engagement, enhance business performance, and remain relevant. Perhaps nowhere is the evidence of storytelling more prevalent than Amazon. In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in executive meetings. Bezos replaced PowerPoint slides with a six page narrative that executives prepare. The start of each meeting involves attendees reading the six page narrative for 30 minutes followed by a discussion. Writing the six page memo requires research, time, and multiple revisions. The six page memo also requires one to think and write strategically. That’s where this publication can help. Part one consists of three chapters that focus on examining the various definitions associated with thinking and the process of strategic thinking. Part two shifts the attention towards strategic writing and provides the reader with a step-by-step guide on how to create a clear, concise, and compelling six page memo.
Author: Rakesh Godhwani
Publisher: Business Expert Press
ISBN: 163157650X
Category : Business & Economics
Languages : en
Pages : 130
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Book Description
Why are some speeches more powerful than others? What makes a great public speaker? There is an ocean of literature out there which can be overwhelming, and this book can be your starting point to navigate your journey in this subject from an academic point of view. This book is designed to help the reader understand the various interconnected components of public speaking when viewed together from three broad academic lenses. Together, these lenses make a unique kaleidoscope for the reader to answer the question as to why some speeches are more impactful than others. This kaleidoscope includes more than 50 parameters that engage in interplay among themselves to create an impactful communication and serve as a foundation for future academic work on this topic.
Author: Dirk Remley
Publisher: Business Expert Press
ISBN: 1631579371
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
This book takes a neuroscientific approach to explaining elements of effective managerial and leadership communication in a concise way. These include communicating with various audiences and in a variety of situations managers and leaders face regularly. The book includes an easy-to-use guide to help the reader apply this understanding of neuroscience to principles of rhetoric toward developing effective messages. Several specific examples, including detailed explanations of them, illustrate applications. Drawn from real situations, activities and cases, also, encourage practice and facilitate immediate application to situations the reader may be experiencing. Encouraging principles of lean processes, especially lean communication, the book will benefit any in a position of leadership no matter the size of the team or organization, or the professional setting—business, health care, technology, manufacturing and others. It will also benefit those training for such positions—graduate business and management students and those in leadership development programs.
Author: William C. Sharbrough
Publisher: Business Expert Press
ISBN: 1606495259
Category : Business & Economics
Languages : en
Pages : 124
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Book Description
Effective leaders lead by communicating. It is through communication that leadership is enacted as leaders influence followers to behave in ways that achieve the leader’s and the organization’s goals. This book applies leadership theory and research to communication in ways that are easily understood and can be applied to any situation where individuals find themselves in a leadership position in an organization whether as a front-line or top-level leader. The book begins with a basic explanation of the leadership process and how leaders express their vision. It then looks at how leaders can create positive relationships with followers that pay off in effective performance. Next, the book investigates how leaders motivate their followers by creating follower self-efficacy, trust, and valued rewards. Then, the focus changes to the specific types of messages a leader can use to motivate followers. Leading is about change, so the book next looks at ways effective leaders communicate in leading change in organizations and at how the changing workforce is effecting how effective leaders communicate with the new workforce.
Author: Anne Allen
Publisher: Createspace Independent Publishing Platform
ISBN: 9781984090782
Category :
Languages : en
Pages : 188
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Book Description
An easy-does-it guide to simple, low-tech blogging for authors who want to build a platform, but not let it take over their lives. An author blog doesn't have to follow the rules that monetized business blogs do. This book teaches the secrets that made Anne R. Allen a multi-award-winning blogger and one of the top author-bloggers in the industry. And you'll learn why having a successful author blog is easier than you think. Here are some things you'll learn in this book: -How an author blog is different-and easier to maintain-than a business blog -What authors should blog about at different stages of their careers -Choosing the right blog topics for your genre and audience -How one type of blogpost can build your platform quickly -Basic SEO tips that don't make your eyes glaze over with tech jargon -How to write headers that will grab the attention of Web surfers -How to keep your audience by learning the tricks of content writing -Essential blog and social media etiquette rules -What happens to your blog when you die? "Anne writes the essential blog for today's writers." Mystery author Carmen Amato. "I love following the blog of Anne R. Allen...for up-to-date tips and helpful articles for writers on what's current in the publishing world." Author D. G. Kaye. "BRILLIANT! One of the Top 10 Resources for Self-Publishing Authors." author Mark Tilbury. "Anne is one of the most successful author-bloggers out there." Reedsy "One of the Top 15 Blogs for Indie Authors to Follow...I adore Anne's blog. Aside from being one smart lady, her mix of sass and education is priceless." Social media strategist and manager Frances Caballo "You know what a huge fan I am of Anne R. Allen's blog...absolutely marvelous." Romance author Collette Cameron "I recommend following the publishing blogs of both Jane Friedman and Anne R. Allen...I've implemented many of their tips, which have helped boost my SEO." New York Times bestseller Eileen Goudge in Publisher's Weekly
Author: Joseph Brady
Publisher: Business Expert Press
ISBN: 1948580977
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
The book defines and helps provide key solutions for some of the greatest leadership challenges facing global managers today. Leadership Through the Screen is a business leadership guidebook that tells a story. Written in an easy-to-read manner, each chapter highlights a single issue through the eyes of a fictional VP of marketing. The authors have done the research and included it in these pages so that business leaders do not have to. This book is meant to serve as a map to help modern managers weave their way through many of the fundamental challenges of leading people in a global and virtual realm. It provides the tools, knowledge, and potential solutions these leaders can use to forge successful and productive virtual teams.
