How to Write Better Retail Advertising Copy (Classic Reprint)

How to Write Better Retail Advertising Copy (Classic Reprint) PDF Author: National Retail Merchants Association
Publisher: Forgotten Books
ISBN: 9780265557952
Category : Business & Economics
Languages : en
Pages : 86

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Book Description
Excerpt from How to Write Better Retail Advertising Copy Perhaps I can make this point clearer by explaining one fact of life on which all of us necessarily must agree. All of the readers of the newspaper at any given moment may be divided into two broad general classifications. For simplicity, I will refer to them merely as the are's and the are not's. On any given day a number of people are conscious of the need or the want for certain specific items of merchandise. On any given day. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.